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1. What is the Amazon Europe Marketplaces Account?
The Amazon Europe Marketplaces Account is an Amazon seller account that brings all of Amazon’s European marketplaces (in Germany, France, Italy, Spain and the UK) together into one place. It allows you, a Seller On Amazon, to sell your products on any and all of Amazon’s European marketplaces using a single account management portal. It consolidates your pan-European inventory into one pool, available to all the marketplaces you choose to sell on. When you use Fulfilment by Amazon, you can even keep your inventory in a single Fulfilment Centre and fulfil your orders throughout the EU. All for the price of one Selling On Amazon subscription fee.
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2. Why did Amazon create the Amazon Europe Marketplaces Account?
We are always looking for ways to make shopping and Selling On Amazon better for everyone. We want you, our sellers, to be able to sell your products on all of Amazon’s European marketplaces in an easy and efficient manner. That means making your inventory pool available to any and all of the European marketplaces on which you want to sell, and making it as easy as possible to post offers, sell your products, manage your inventory consistently and fulfil your orders quickly. There is also no need for our Sellers to manage (and pay for) multiple seller accounts to sell on Amazon’s different marketplaces, so we upgraded our systems to allow our sellers to have just one account.
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3. What’s changed with the Amazon Europe Marketplaces Account?
All Amazon’s European marketplaces are consolidated into one seller account. From this Amazon Europe Marketplaces Account, you have a central portal to manage your activities on any and all of Amazon’s European marketplaces in Germany, France, Italy, Spain and the UK. You have full control of your level of participation on each marketplace, one pool of inventory serving all marketplaces, and you receive one order report showing your trading on all marketplaces. You pay for only one seller account – your home marketplace.
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4. How do I learn more about the new functionality?
There are several tutorials in both text and video in Seller Central. These tutorials will demonstrate the new functionality available to you through your Amazon Europe Marketplaces Account, and will show you how to get the most out of your Amazon Europe Marketplaces Account.
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5. Do I need a local bank account in each European marketplace country?
Use just one bank account - US, UK or Eurozone. Countries included under the category Eurozone areAustria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta,the Netherlands, Portugal, Slovakia, Slovenia, and Spain.Learn more.
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6. I’m an existing seller with different accounts in multiple countries, should I change to Amazon Europe Marketplaces Account?
Yes, we encourage you to change because it has many advantages over the previous account structure. However, if you’re happy with the way things are running for your business and don’t want to change, you don’t need to change. Our systems are completely backwards-compatible. If you feel at a later stage that you’d like to try The Amazon Europe Marketplaces Account out, you can do so without closing your old accounts.
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7. I’m an existing seller and want an Amazon Europe Marketplaces Account, how do I register?
There is no separate registration process for existing sellers. Sellers who are set up for Selling On Amazon (SOA) in any of Amazon’s EU marketplaces will automatically have an Amazon Europe Marketplaces Account.
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8. Can I try out the Amazon Europe Marketplaces Account without losing my old accounts, to see if it works for my business?
Yes, you can try out the Amazon Europe Marketplaces Account without cancelling your existing non-home seller accounts. There are two ways that you can do this:
Option 1: Keep all your existing accounts open and continue as normal.
- You must ensure that you do not offer the same SKU on the same marketplace from multiple different accounts
Option 2:
- Downgrade your foreign seller account(s) to “Individual”
- Place your foreign seller accounts(s) into “Vacation” mode
- Now your foreign accounts are hibernated. They are not costing you anything, are not displaying any offers to buyers, but are available for you to restart if you find the Amazon Europe Marketplaces Account doesn’t work for you
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9. I am an existing seller in multiple Amazon marketplaces in Europe, what will happen to my accounts?
Each of your separate accounts will gain Amazon Europe Marketplaces Account status automatically. You can choose to close your non-domestic accounts and trade on all four marketplaces using your domestic Amazon Europe Marketplaces Account, or you can keep all your accounts open and continue to manage your sales as before.
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10. I am an existing seller in multiple Amazon marketplaces in Europe, what do I need to do if I want to consolidate into one Amazon Europe Marketplaces Account?
There is no “consolidation” of your existing accounts – each of your existing accounts now is an Amazon Europe Marketplaces Account, so you effectively have up to 16 seller accounts (assuming you already have accounts in all four European marketplaces).
In general, we would recommend that you cancel your foreign seller account(s) and keep your domestic account, but there are some exceptions that you should consider:
- Before you close any foreign seller accounts, you must first deplete your non-home inventory by selling it through the applicable foreign account. Otherwise, it will be unavailable for sale. You would have to repatriate your inventory to be able to sell it.
- If you have certain products that sell particularly well in a foreign market, we recommend that you maintain that foreign seller account and associated inventory to ensure the fastest fulfilment by Amazon
Very importantly, you need to make sure you comply with legislation in all the countries you intend trading in.
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11. How do I create offers on different marketplaces?
The process for creating offers has not changed, except that you need to pay attention to the new “marketplace switcher” in your Seller Central view. In the marketplace switcher, select the marketplace in which you want to create new offers, then proceed as normal. Remember that you need to satisfy the international selling rules if you’re selling in a foreign marketplace.
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12. Can I have marketplace-specific product listings, quantities and pricing for the same SKUs?
Because offers are marketplace-specific, you can tailor your listings and prices in each marketplace for the same SKU. Quantity available, however, is a global attribute that reflects the total quantity you have available across offers in different marketplaces that share the same SKU.
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13. Do I need to translate my product listings into the local language of the marketplace(s) I want to trade on with my Amazon Europe Marketplaces Account?
Yes. This is explained in the international seller rules applicable to the particular marketplace you’re trading on.
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14. Yes. This is explained in the international seller rules applicable to the particular marketplace you’re trading on.
No, you will have what’s called a “global SKU”, allowing you to have multiple listings (in multiple languages) for a single SKU on Amazon’s marketplaces.
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15. Can Amazon help with translating listings?
Yes. In Seller Central, you have a listings tool that searches the Amazon catalogue to see if your product is already listed in the desired language. If it is, you can simply use that product description for your listing. If it doesn’t exist in the desired language, you will need to translate it yourself.
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16. Can I charge different prices for the same product on different marketplaces with my Amazon Europe Marketplaces Account?
Yes, you can charge different prices for the same product in Germany, France, Italy, Spain and the UK. For each product you want to sell, you need to create and upload a localised listing to each marketplace on which you want to sell that product.
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17. I don’t want to sell in multiple marketplaces, does the Amazon Europe Marketplaces Account allow that?
Yes. All you have to do is create offers on your marketplace of choice by selecting it in the “marketplace switcher” in Seller Central. No offers will appear in other marketplaces until you upload offers to those other marketplaces.
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18. Can I enter separate account information data for each marketplace (e.g. to account for my different legal entities or bank accounts)?
Yes, you can enter a separate data set for each marketplace you are registered in (including your Amazon Webstore, if you have one). The information you entered during registration will become the default data for each marketplace, and you will need to update each marketplace with the applicable information. You can do this in the Account Information section in Seller Central.
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19. Who can I contact for help with my account?
Get in touch with our Seller Support team, who are there to support you and your account. They provide English language contacts for all EU marketplaces in addition to the local marketplace language.
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20. With The Amazon Europe Marketplaces Account, will I still be able to view Seller Central in the local marketplace language?
Yes. You can still view Seller Central in the local marketplace language of your choice, as well as in English. There is a language switcher in Seller Central for you to control the display language of your session.
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21. How do I manage stock levels on each marketplace with The Amazon Europe Marketplaces Account?
Inventory management has become much easier with The Amazon Europe Marketplaces Account. You have one pool of inventory serving all your marketplaces. For offers that share the same SKU, an update to any marketplace will update offers to all marketplaces. Therefore, all you need to do is manage the level of your single pool of inventory, and create offers for the same SKU on any marketplace.
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22. How can I keep stock levels on each marketplace separate?
You can keep dedicated stock levels per marketplace by providing marketplace specific SKUs for your offers.
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23. I am using AMTU v1. Will their integration still work now that the Amazon Europe Marketplaces Account is here?
Yes, your integration will work for the next few months. However, you will not be able to address multiple marketplace using AMTU v1. In order to make use of your Amazon Europe Marketplaces Account, you will have to upgrade to the latest AMTU version.
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24. I am using SOAP to upload offers. Can I still connect to the different marketplaces?
No, you will not be able to address multiple marketplaces using SOAP (or AIMS for that matter). In order to make use of your Amazon Europe Marketplaces Account, you will have to upgrade to MWS. SOAP and AIMS are, however, backwards compatible, so you will not see any impact to your existing integration.
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25. If I sell in more than one marketplace will I pay multiple subscription fees?
No, if you use an Amazon Europe Marketplaces Account to sell in multiple marketplaces, you will only be charged the subscription fee applicable to your Home Marketplace. The Home Marketplace corresponds to the locale of your registration.
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26. What fees will I pay if I sell something using my Amazon Europe Marketplaces Account?
The fees structure within the Amazon Europe Marketplaces Account is the following: i. If you “Sell a Lot”, you will pay the subscription fee applicable to your home marketplace ii. For all per-item transaction fees, you will pay the fees applicable to the marketplace in which the item was sold. This is applicable for both Sell a Little and Sell a Lot account holders
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27. How will my payments be affected with an Amazon Europe Marketplaces Account?
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1. What is “EFN for FBA”?
“EFN” stands for European Fulfilment Network and is an improved way of working for Fulfilment By Amazon. EFN allows sellers registered for Fulfilment by Amazon in Germany, France, Italy and the UK to store their inventory in their local Fulfilment Centre and still fulfil orders throughout Europe, regardless of the marketplace the item was sold on.
EFN simplifies your inventory management by keeping all your inventory in one pool, in one Fulfilment Centre, local to you, maximising the control you have over your inventory.
International Fulfilment via EFN does incur a small additional cost over and above the normal FBA fee. Please take a look at the detailed FBA rate card for more information.
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2. How do sellers register for “EFN for FBA”?
There is no separate registration process. If you are using FBA in one marketplace, you will automatically be able to use EFN for FBA in all other marketplaces. New sellers will automatically be able to use EFN for FBA from day one.
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3. I currently have inventory stored in foreign FCs, what’s going to happen to it?
Nothing, you will continue to manage and deplete it as normal.
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4. Am I obliged to use EFN to fulfil my international FBA orders?
No, you can continue with the existing FBA system if you prefer. You will, of course, need to send inventory to the foreign FCs you use to fulfil your international orders, and manage separate inventory pools as before.
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5. If I use EFN, can I send inventory for storage in multiple countries?
No, you will only be able to send your products to Fulfilment Centres located in your home marketplace country. You will, however, be able to use that inventory to fulfil order for every European marketplace.
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6. I have offers listed on Amazon.co.uk (for example) and my inventory is stored in the UK. If I switch my Seller Central view to Germany (for example), will I see my inventory too?
Yes. Inventory is now considered global. From the German inventory viewer, you will see all your inventory (stored in the UK Fulfilment Centre) with a comment that this SKU does not have a current offer in the corresponding (Amazon.de) marketplace. This is similar to orphaned inventory today.
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7. How will the buying customer see my “EFN for FBA” offers?
We need to make sure the buyer knows where his item is coming from and how long he can expect to wait for delivery. We will display an additional message on the detail page, highlighting that “delivery can take an additional 1-2 days”.
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8. What additional fees will I incur for using “EFN for FBA”?
If you receive an order for an offer in a marketplace where there is no inventory in corresponding local Fulfilment Centres, we will charge an “EFN fulfillment fee”. This is a flat fee, depending on the Fulfilment Centre from which the item is being fulfilled. Please refer to the FBA rate card for details.
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9. Where do Buyers return FBA orders? Do they send them to the Fulfilment Centre in my home marketplace country?
Buyers must return FBA orders to the originating Fulfillment Centre, wherever that may be. Fulfilment by Amazon will provide the buyer with instructions on how to return their products.
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10. Will my non-home marketplace orders be eligible for Fast Track FBA with EFN?
No, they will not be eligible for Fast Track status. Only orders originating from your home marketplace are eligible for Fast Track status.
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11. Will my orders be eligible for Prime with EFN?
Yes, all orders will be eligible for Prime, regardless of marketplace.