The Amazon Europe Marketplaces Account is an Amazon seller account that brings all of Amazon’s European marketplaces (in Germany, France, Italy, Spain and the UK) together into one place. It allows you, a Seller On Amazon, to sell your products on any and all of Amazon’s European marketplaces using a single account management portal. It consolidates your pan-European inventory into one pool, available to all the marketplaces you choose to sell on. When you use Fulfilment by Amazon, you can even keep your inventory in a single Fulfilment Centre and fulfil your orders throughout the EU. All for the price of one Selling On Amazon subscription fee.
We are always looking for ways to make shopping and Selling On Amazon better for everyone. We want you, our sellers, to be able to sell your products on all of Amazon’s European marketplaces in an easy and efficient manner. That means making your inventory pool available to any and all of the European marketplaces on which you want to sell, and making it as easy as possible to post offers, sell your products, manage your inventory consistently and fulfil your orders quickly. There is also no need for our Sellers to manage (and pay for) multiple seller accounts to sell on Amazon’s different marketplaces, so we upgraded our systems to allow our sellers to have just one account.
All Amazon’s European marketplaces are consolidated into one seller account. From this Amazon Europe Marketplaces Account, you have a central portal to manage your activities on any and all of Amazon’s European marketplaces in Germany, France, Italy, Spain and the UK. You have full control of your level of participation on each marketplace, one pool of inventory serving all marketplaces, and you receive one order report showing your trading on all marketplaces. You pay for only one seller account – your home marketplace.
There are several tutorials in both text and video in Seller Central. These tutorials will demonstrate the new functionality available to you through your Amazon Europe Marketplaces Account, and will show you how to get the most out of your Amazon Europe Marketplaces Account.
Use just one bank account - US, UK or Eurozone. Countries included under the category Eurozone areAustria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Malta,the Netherlands, Portugal, Slovakia, Slovenia, and Spain.Learn more.
Yes, we encourage you to change because it has many advantages over the previous account structure. However, if you’re happy with the way things are running for your business and don’t want to change, you don’t need to change. Our systems are completely backwards-compatible. If you feel at a later stage that you’d like to try The Amazon Europe Marketplaces Account out, you can do so without closing your old accounts.
There is no separate registration process for existing sellers. Sellers who are set up for Selling On Amazon (SOA) in any of Amazon’s EU marketplaces will automatically have an Amazon Europe Marketplaces Account.
Each of your separate accounts will gain Amazon Europe Marketplaces Account status automatically. You can choose to close your non-domestic accounts and trade on all four marketplaces using your domestic Amazon Europe Marketplaces Account, or you can keep all your accounts open and continue to manage your sales as before.
The process for creating offers has not changed, except that you need to pay attention to the new “marketplace switcher” in your Seller Central view. In the marketplace switcher, select the marketplace in which you want to create new offers, then proceed as normal. Remember that you need to satisfy the international selling rules if you’re selling in a foreign marketplace.
Because offers are marketplace-specific, you can tailor your listings and prices in each marketplace for the same SKU. Quantity available, however, is a global attribute that reflects the total quantity you have available across offers in different marketplaces that share the same SKU.
Yes. This is explained in the international seller rules applicable to the particular marketplace you’re trading on.
No, you will have what’s called a “global SKU”, allowing you to have multiple listings (in multiple languages) for a single SKU on Amazon’s marketplaces.
Yes. In Seller Central, you have a listings tool that searches the Amazon catalogue to see if your product is already listed in the desired language. If it is, you can simply use that product description for your listing. If it doesn’t exist in the desired language, you will need to translate it yourself.
Yes, you can charge different prices for the same product in Germany, France, Italy, Spain and the UK. For each product you want to sell, you need to create and upload a localised listing to each marketplace on which you want to sell that product.
Yes. All you have to do is create offers on your marketplace of choice by selecting it in the “marketplace switcher” in Seller Central. No offers will appear in other marketplaces until you upload offers to those other marketplaces.
Yes, you can enter a separate data set for each marketplace you are registered in (including your Amazon Webstore, if you have one). The information you entered during registration will become the default data for each marketplace, and you will need to update each marketplace with the applicable information. You can do this in the Account Information section in Seller Central.
Get in touch with our Seller Support team, who are there to support you and your account. They provide English language contacts for all EU marketplaces in addition to the local marketplace language.
Yes. You can still view Seller Central in the local marketplace language of your choice, as well as in English. There is a language switcher in Seller Central for you to control the display language of your session.
Inventory management has become much easier with The Amazon Europe Marketplaces Account. You have one pool of inventory serving all your marketplaces. For offers that share the same SKU, an update to any marketplace will update offers to all marketplaces. Therefore, all you need to do is manage the level of your single pool of inventory, and create offers for the same SKU on any marketplace.
You can keep dedicated stock levels per marketplace by providing marketplace specific SKUs for your offers.
Yes, your integration will work for the next few months. However, you will not be able to address multiple marketplace using AMTU v1. In order to make use of your Amazon Europe Marketplaces Account, you will have to upgrade to the latest AMTU version.
No, you will not be able to address multiple marketplaces using SOAP (or AIMS for that matter). In order to make use of your Amazon Europe Marketplaces Account, you will have to upgrade to MWS. SOAP and AIMS are, however, backwards compatible, so you will not see any impact to your existing integration.
No, if you use an Amazon Europe Marketplaces Account to sell in multiple marketplaces, you will only be charged the subscription fee applicable to your Home Marketplace. The Home Marketplace corresponds to the locale of your registration.
The fees structure within the Amazon Europe Marketplaces Account is the following: i. If you “Sell a Lot”, you will pay the subscription fee applicable to your home marketplace ii. For all per-item transaction fees, you will pay the fees applicable to the marketplace in which the item was sold. This is applicable for both Sell a Little and Sell a Lot account holders
We will be converting sellers to the Amazon Europe Marketplaces Account on a gradual, controlled basis. We expect you will have full functionality within a few weeks from official launch of The Amazon Europe Marketplaces Account.
As offer creation is marketplace-specific, you need to delete offers (and SKUs) individually on each marketplace. You cannot delete all offers for the same SKU across all marketplaces in one action.
Your feedback history on your non-home marketplaces will not be carried over to your new account.
You need to relist all your offers on your non-home marketplaces, as your existing offers will be lost when your old seller account is replaced with your Amazon Europe Marketplaces Account.
Yes, it is marketplace-specific.
Yes. This is because each marketplace requires different language skills and different knowledge of local requirements.
“EFN” stands for European Fulfilment Network and is an improved way of working for Fulfilment By Amazon. EFN allows sellers registered for Fulfilment by Amazon in Germany, France, Italy and the UK to store their inventory in their local Fulfilment Centre and still fulfil orders throughout Europe, regardless of the marketplace the item was sold on.
EFN simplifies your inventory management by keeping all your inventory in one pool, in one Fulfilment Centre, local to you, maximising the control you have over your inventory.
International Fulfilment via EFN does incur a small additional cost over and above the normal FBA fee. Please take a look at the detailed FBA rate card for more information.
There is no separate registration process. If you are using FBA in one marketplace, you will automatically be able to use EFN for FBA in all other marketplaces. New sellers will automatically be able to use EFN for FBA from day one.
Nothing, you will continue to manage and deplete it as normal.
No, you can continue with the existing FBA system if you prefer. You will, of course, need to send inventory to the foreign FCs you use to fulfil your international orders, and manage separate inventory pools as before.
No, you will only be able to send your products to Fulfilment Centres located in your home marketplace country. You will, however, be able to use that inventory to fulfil order for every European marketplace.
Yes. Inventory is now considered global. From the German inventory viewer, you will see all your inventory (stored in the UK Fulfilment Centre) with a comment that this SKU does not have a current offer in the corresponding (Amazon.de) marketplace. This is similar to orphaned inventory today.
We need to make sure the buyer knows where his item is coming from and how long he can expect to wait for delivery. We will display an additional message on the detail page, highlighting that “delivery can take an additional 1-2 days”.
If you receive an order for an offer in a marketplace where there is no inventory in corresponding local Fulfilment Centres, we will charge an “EFN fulfillment fee”. This is a flat fee, depending on the Fulfilment Centre from which the item is being fulfilled. Please refer to the FBA rate card for details.
Buyers must return FBA orders to the originating Fulfillment Centre, wherever that may be. Fulfilment by Amazon will provide the buyer with instructions on how to return their products.
No, they will not be eligible for Fast Track status. Only orders originating from your home marketplace are eligible for Fast Track status.
Yes, all orders will be eligible for Prime, regardless of marketplace.