Events/Webinars

How to make the best out of Selling on Amazon:

In this webinar, we explain how you can use the reports, recommendations, tools and services at your disposal in Seller Central to make the best out of your seller account:

- How to use the Business Reports to analyse your sales performance

- How to use the Selling Coach recommendations to find new opportunities

- How to use the European Account to expand your Amazon business internationally

- How Fulfilment by Amazon can help maximise your efficiency and sales potential

How to maintain a good customer service performance:

In this webinar, we explain how to be a successful Amazon Seller by maintaining a good customer service performance (ex: feedbacks, order defect rate, A-Z claims...):

- Why is your customer service performance so important to us

- How to monitor your performance metrics in your account and keep it at good levels

- What are the usual seller performance problems and how to react if you encounter problems

How to increase your sales on Amazon:

In this webinar, we give tips and basic principles about what can have an influence on your sales potential and long term success on Amazon:

- Improving your listing quality

- Increasing your chances of winning the Buy Box

- Expanding your business into new areas

Create your product listings and improve your listing quality:

In this session, we show you how to create your product listings and how you can improve your listing quality on amazon.co.uk in order to influence buying decisions:

- How to create new product listings, including a demo

- How to manage products details on Amazon

- How to help customers find your products and maximise conversion

Reach new customers with the Europe Marketplaces Account:

This session is part of our recurring webinar series ‘Expand your offers internationally with the Europe Marketplaces Account’. We give an overview of the Europe Marketplaces Account as well as our recently launched “Expand Offers Internationally” tool. These features allow you to potentially reach millions more shoppers by putting your products on sale on all Amazon Europe marketplaces. We explain:

- What the Europe Marketplace Account is

- How to get started to sell internationally

- How to combine the Europe Marketplaces Account with FBA and the European Fulfilment Network

How to start selling on Amazon:

Be ready to see your products listed for sale in under an hour : in this webinar, we take you through the steps of setting up your account and listing your products in order to start selling on Amazon.

- Configure your account and shipping settings

- List your first products using a simple web interface

- Upload and list products in bulk

Frequently Asked Questions about the Europe Marketplaces Account:

We present and respond to frequently asked questions related to the Europe Marketplaces Account. This session serves as a FAQ but is not a basic introduction to the European Account. To get an introduction, you should check our other webinar called 'Reach new customers with the Europe Marketplaces Account'.

- Account settings and policies

- Bank accounts

- Inventory management and update

- Customer Service

- Fulfilment by Amazon and the European Fulfilment Network

Using the FBA reports for cost efficient inventory management

In this webinar, we show you how to manage your FBA stock to minimise storage fees and try to increase sales velocity, including:

- Giving an overview of the most useful FBA reports

- Demonstrating how to use the inventory health reports to minimise storage fees and increase sales velocity

- Giving a reminder about the Long Term Storage Fees

Getting off to a good start after Christmas through a great customer service

In this webinar, we give important reminders about best practices to provide good customer service to Christmas buyers, who are likely to have requests to you at this time of the year, including::

- Why customer service matters for your sales success on Amazon

- How to use the buyer-seller messaging service in your Seller Central account to improve your Contact Response Time metrics

- How to process customer returns with the new Online Returns Center

What's new in Seller Central

In this webinar, we present some of the most recently launched/updated tools and features in Seller Central, including:

- the product classifier tool

- the low price comparison and sales rank features

- the sales dashboard in Business Reports

- the notification preferences

- the seller forums

Best practices and common errors when sending your shipments to FBA

In this webinar, co-presented by one of our FBA process experts, we discuss the key steps to go through and the most common problems encountered by sellers sending their inventory to Amazon's fulfilment centres as part of the FBA programme.

- Reminders about the shipment creation process

- Stickerless vs. Stickered Configurations

- Shipping and Packaging Requirements

- Practical Examples of Common Errors

Getting Started with Fulfilment by Amazon:

This webinar gives an introduction to our Fulfilment by Amazon programme, for sellers wishing to learn more about how they can use Amazon's expertise and capabilities to store their inventory and fulfil their orders.

- What is FBA and what does it offer?

- How does FBA work?

- What are the benefits?

- FBA Pricing

How to get started on Amazon and sell globally:

This beginner's session gives you an overview of the main steps you need to go through to start selling on Amazon. We also explain how you can use Amazon's European Account feature together with Fulfilment by Amazon to expand your online sales globally and reach millions more shoppers.

- What is the interest of selling on Amazon?

- How to get started with my seller account?

- How to use Amazon's European Account to expand my business globally?

- How can Fulfilment by Amazon help me fulfil my orders across the EU?

Getting Started with the European Fulfilment Network (EFN):

We discuss the practical aspects of getting started with the European Fulfilment Network ('EFN'). As part of the European Marketplaces Account, you can indeed use your local Fulfilment by Amazon inventory to fulfill orders coming from other Amazon Europe Marketplaces you are selling on.

- Main requirements and restrictions

- Fees and pricing examples

- Live demo to activate your stock for the European Fulfilment Network

Introduction to Automation Options:

This webinar gives a first introduction to the automation options at your disposal via Amazon, namely the Amazon Merchant transport utility (AMTU) and the Marketplace Web Services (MWS), if you have a large number of data to exchange with Amazon, and you wish to perform these exchanges in a more efficient manner than manually uploading and downloading reports in Seller Central.

- Overview on automation options and basic considerations

- Overview of AMTU – Data transport without programming

- Overview of MWS – The seller centric interface for all transactions

- Automation for features of European Seller Accounts

- Integration of Fulfilment by Amazon

Preparing to sell Toys successfully for Christmas 2012:

This session provides reminders and tips for merchants intending to sell Toys during the festive season. It is indeed important for sellers to be aware of our special requirements and be ready well in advance of the season if they want to sell successfully on Amazon.

- Toys Christmas Selling Eligibility Requirements for 2012

- Improving your seller performance metrics

- Advantages of Fulfilment by Amazon

- Popular Toys brands

How to maintain a good performance for the Christmas period and beyond:

As Christmas is the most critical time of the year for sellers, and for buyers, we think it is extremely important for sellers to understand and monitor their customer service performance metrics, so they can maximise their long term success by providing a great shopping experience to buyers. In this webinar, we explain:

- Why is your seller performance so important to us

- How to monitor your performance in your account and keep it at good levels

- What are the usual seller performance problems and how to react if you encounter problems

Adding Products in Bulk with Inventory Files:

This session provides a reminder about the main methods to list products on Amazon and then explains how you can use inventory files to create a large number of products in your inventory in bulk, instead of using manual methods.

- The main methods to add listings on Amazon.co.uk

- How to use inventory file templates to add listings in bulk

- Demonstration of how to fill in an inventory file

Fulfilment by Amazon: Using the FBA reports for cost efficient inventory management:

This Fulfilment by Amazon webinar shows you how to manage your FBA stock to minimise storage fees and to try and increase sales velocity. We:

- Give an overview of the most useful FBA reports

- Demonstrate how to use the inventory health report to minimise storage fees and increase sales velocity

- Give a reminder about the upcoming Long Term Storage Fees due on August 15th

Using the Business Reports interface in Seller Central:

This Selling on Amazon webinar shows how to use the Business Reports interface in Seller Central. We provide you with a first overview of the different metrics in the Business Reports section in Seller Central, including demonstrations of how to use the reports:

- examine the popularity of your offers on Amazon.co.uk

- analyse your overall sales performance

- identify your best-selling or slow moving products

Amazon Selling Coach, how to improve your effectiveness and your sales:

This Selling on Amazon webinar gives you an overview of our new feature: the Amazon Selling Coach.

The Amazon Selling Coach can help you maximise your effectiveness on Amazon.co.uk and ultimately your sales. As we identify opportunities for your business, we will alert you on your seller account home page and in Business Reports, where you can select alerts and download reports.

- What is the Amazon Selling Coach?

- What are the different types of opportunities?

- How to find and use this information?

How to troubleshoot errors when using inventory files:

In this session, we discuss the most frequent issues that sellers encounter when they create products using inventory files. This is a follow-up to the previous session we hosted for beginners on how to use inventory files:

- Where to check for errors

- What are the most common errors

- How to resolve errors

Clearing Up your Stock with Promotions:

Continuing with the series of webinars focusing on things to look out for after the festive season, in this session, we discuss the topic of promotions, as some sellers might want to clear up their stock:

- How to identify items in your inventory which are overstock

- How to set Sales Prices

- How to set Promotions

Taking Care of Customers After Christmas:

In this session, we focus on the topic of customer service, as many sellers face an increased number of customer contacts, and possibly complaints, in the weeks following the festive season:

- How to use the Buyer-Seller Messaging Service in your Seller Central account

- How to do customer refunds

- Why customer service matters for your success on Amazon

Get Started with Checkout by Amazon:

This webinar is intended for sellers who have registered for Checkout by Amazon, but have not yet had the opportunity to use this new service. In the course of the webinar we give an overview of the two main checkout options, discuss our order and payment management processes and identify the steps required for a successful launch