Events/Webinars

Preparing to sell toys successfully for Christmas:

This session provides reminders and tips for sellers intending to sell toys during the festive season. It is indeed important for toys sellers to be aware and ready well in advance of the season if they want to sell successfully on Amazon. In this session we cover:
- Toys Christmas Selling Eligibility Requirements
- Advantages of Fulfilment by Amazon
- Improving your Listings’ Quality
- Popular Toys Brands

Going Global with the Europe Marketplaces Account:

This session provides a first, general overview of our new feature: the Europe Marketplaces Account. With this new release of Seller Central, we are making it easier for Pro Merchants to sell their products across the UK, Germany, France and our recently launched Italian and Spanish Marketplaces from a single account. In this session we cover:
- what the Europe Marketplace Account is
- what you need to know to get started
- how to combine it with FBA

Selling your FBA Products Across Europe with the European Fulfilment Network (EFN):

This Fulfilment by Amazon webinar for US-based sellers gives you a first introduction to the European Fulfilment Network (‘EFN’). As part of the European Account, you can indeed use your local Fulfilment by Amazon inventory to fulfill orders coming from other Amazon Europe marketplaces.
Agenda:
- What is EFN?
- Practical requirements and recommendations
- Next steps

Getting Started with the European Fulfilment Network:

In this Fulfilment by Amazon webinar, we discuss the practical aspects of getting started with the European Fulfilment Network (‘EFN’). As part of the European Account, you can indeed use your local FBA inventory to fulfill orders coming from other Amazon Europe marketplaces.
- Main requirements and restrictions
- Fees and pricing examples
- Live demo to activate your stock for EFN

Getting Started on Amazon.es:

In this webinar open to all European sellers, we give you an overview of how to become a seller on the new Amazon Spanish marketplace, by either using an existing European Seller Central account or registering a Seller Central account in Spain.
- Overview of Amazon.es
- Commissions for Selling on Amazon.es
- How to become a seller on the Spanish marketplace
- Account Set-Up
- Listings Creation

How to troubleshoot errors when using inventory files:

In this session, we discuss the most frequent issues that sellers encounter when they create products using inventory files. This is a follow-up to the previous session we hosted for beginners on how to use inventory files:
- Where to check for errors
- What are the most common errors
- How to resolve errors

How to upload products using inventory files:

This webinar gives you an overview of how to create products in bulk in your Seller Central account using inventory files. Adding as many products as possible to your account is the easiest way to maximise your sales, but if you have hundreds or thousands of products to add or update, doing it one by one is probably not the best option and you should look at using inventory files.
- Where to find inventory files and which ones should you use
- How to use inventory file templates to add listings in bulk
- Live demonstration

Overview of Fulfilment by Amazon Reports:

Continuing with the series of webinars focusing on things to look out for after the festive season, this FBA-specific session gives an overview of the reports at your disposal to manage your FBA business efficiently. We cover:
- Check your sales and invoice buyers
- Check customer returns
- Check your inventory health
- Prepare for the upcoming Long Term Storage Fee review

For more information, we recommend having a look at previous FBA webinars below, which have already covered some FBA reports in more details.

Clearing Up your Stock with Promotions:

Continuing with the series of webinars focusing on things to look out for after the festive season, in this session, we discuss the topic of promotions, as some sellers might want to clear up their stock:
- How to identify items in your inventory which are overstock
- How to set Sales Prices
- How to set Promotions

Taking Care of Customers After Christmas:

In this session, we focus on the topic of customer service, as many sellers face an increased number of customer contacts, and possibly complaints, in the weeks following the festive season:
- How to use the Buyer-Seller Messaging Service in your Seller Central account
- How to do customer refunds
- Why customer service matters for your success on Amazon

Tips for Seller Success, this Christmas and beyond:

This webinar gives important practical tips to be a successful Amazon seller. Those tips and practices should be used all year long, but are especially useful to review for the busy festive season. The content should be relevant for new Amazon sellers who are not fully aware of all the Seller Central features at their disposal:
- How to analyse your sales data with business reports
- How to increase the visibility of your products on the website
- Focus on your logistics and your customer service

Using the Amazon Merchant Transport Utility (‘AMTU’):

This webinar presents the Amazon Merchant Transport Utility (‘AMTU’). AMTU is designed to upload inventory and order files to Amazon and receive reports from Amazon by dragging and dropping files into a directory. The session gives an overview of its main features, how to install, configure and use it.
This will be useful for sellers currently uploading or downloading files manually in Seller Central, and who are looking for more efficient ways of exchanging data with Amazon.

Adding Products to Your Account Using Inventory Files:

This webinar focuses on how to add products in bulk to your Amazon Seller Central account using inventory files. The topics covered are as follows:
- Reminder about the different ways to create new products
- Overview of the inventory file templates
- Live demo of how to create and upload an inventory file (variation example taken from Apparel)
- List of most common errors
This webinar is useful for sellers who are currently adding products one by one and who would like to understand how to correctly upload large quantities of products using inventory files.

How to maintain a good performance for Christmas and beyond:

This webinar, co-hosted with an expert from Amazon’s Seller Performance team discusses how to be a successful Amazon seller by maintaining good performance metrics. The following topics are covered:
- Why is your seller performance so important to us
- How to monitor your performance metrics in your account and keep them at good levels
- What are the usual seller performance problems and how to react if you encounter problems
This webinar is useful for sellers who are not familiar with our performance measurement system and who want to make sure they know how to meet our performance criteria. Maintaining great performance metrics will drive customer satisfaction, which will in turn drive your long term sales on Amazon.

Grow your Shoe business across Europe with Fulfilment by Amazon:

This webinar is for Shoe sellers to learn how they can grow their Amazon business across Europe by using Fulfilment by Amazon (FBA). FBA increases merchants’ sales volume by enabling their offers to be included in Amazon’s free and expedited shipping services and customer service.
This session gives a general introduction to the FBA program and focuses on:
• How and why FBA has helped merchants grow their business on Amazon
• Top Shoe Brands for FBA this coming Q4

Getting Started in Italy for International Sellers:

This webinar is for Amazon sellers currently selling on one of our European marketplaces but who are not yet selling on our recently launched marketplace: Amazon Italy. During this session, we give an overview of:
- The current product categories and fees
- The 2 main options to become an Italian seller
- The practical requirements in account settings and listings creation
- The Italian FBA and European Fulfilment Network service

Start Listing and Selling Across Europe:

This session gives a practical overview of the personalised ‘cross-listing’ files we recently provided to UK sellers. As a reminder, these files will allow you to quickly and easily upload products from your existing UK inventory onto another Amazon Europe Marketplaces, as part of your European Account. As those products already exist in the target marketplace, you do not have to translate titles and descriptions to create new product pages. In this session we cover:
- Need to know before using the files
- Live demonstration to upload the files on your account

Monitoring Your FBA Inventory Health to Make More Money:

On 25th May, we announced the introduction of our Long Term Storage Programme that will take effect on 15th August 2011, together with the new FBA ‘Inventory Health’ Report. Our goal is indeed to help sellers get more sales out of their FBA stock, and minimise their monthly storage costs.
In this interactive session, we gave:
- a brief reminder about the Long Term Storage Programme and how it might affect you
- an overview of the Inventory Health Report’s features
- a few practical examples of how to use the report to manage your stock efficiently
if you are an active FBA seller and are still unsure about how to efficiently manage your FBA stock, this is for you.

How to Launch a Successful Webstore:

In this Amazon Webstore webinar, we take you through the steps needed to launch your Webstore successfully. The session covers the basic features, recommended do’s and don’ts for a successful site, and where to find help content and reference material.
This session will give you all the information you need to launch a successful site, and start making money by selling online with Amazon Webstore.

Get Started with Checkout by Amazon:

This webinar is intended for sellers who have registered for Checkout by Amazon, but have not yet had the opportunity to use this new service. In the course of the webinar we give an overview of the two main checkout options, discuss our order and payment management processes and identify the steps required for a successful launch

Using the New Site Metrics and Reports in Seller Central:

In this interactive session, we provide an overview of the new Site Metrics interface in Seller Central, including a live demonstration of how to use the new features. This new interface should make it much easier for sellers to :
- analyse their overall sales performance on Amazon.co.uk and
- identify their best-selling or slow moving products.

Optimal Selection of Items for FBA:

In this interactive session, we discuss how to use your sales data, as well as analyse the health of your current FBA inventory, to make sure that you choose the most suitable items in your inventory to convert to FBA. This includes:
- choosing items which are most likely to benefit from a sales lift
- adapting your pricing strategy appropriately
- making sure your items comply with all practical FBA requirements
- monitoring the sales of your FBA stock to confirm your selection

How to use the new All Orders Report:

This session is designed to introduce the recently launched ‘All Orders Report’ available to Amazon FBA sellers. After an overview of the report’s main features, we perform a live demonstration in Excel, giving some practical examples of how, with a few Excel skills, you can use this report to:
- Analyze data to understand sales trends such as best sellers, country by country sales, split between FBA and merchant fulfilled orders, etc.
- Assess your replenishment needs or excess stock based on your sales pace and inventory levels

Using Seller Central Reports to analyse your FBA performance:

In this interactive session, we discuss how you can use the data and reports available to you in your seller account to check: your FBA inventory levels and orders, check your financials to see revenues and costs, and check your sales performance. You should then be able to compile all relevant information to analyse your performance and make appropriate business decisions.

First Steps to get Started with FBA:

In this interactive webinar, we review best practices and practical tips for you to identify items in your inventory which could benefit the most from being converted to FBA. We then explain the best practices to create a shipment, making sure you respect the procedures and avoid the most common mistakes that could delay or prevent the receiving of your stock at our fulfillment centres.

Get Started Selling on Amazon:

In this interactive session, we explain the most important steps you have to go through after registering your seller account, to start making some sales on Amazon.co.uk. This includes making sure that your account’s policies are correctly set up, that your inventory is available for sale on the site, and that you can manage your first incoming orders appropriately. After that, you should be on your way to become a successful seller.

Creating your first FBA Shipment:

In this interactive webinar, we explain how you can smoothly go through the shipment creation process when sending inventory to Amazon: how to create a shipment in Seller Central, the differences between stickerless and stickered configurations, the various requirements and restrictions, as well as giving you some practical examples of problems and errors which routinely affect the receiving process. This presentation should be useful for new FBA sellers who are not familiar with those processes and want to make sure their shipments are received smoothly.