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Fulfilment by Amazon

Grow your business with Amazon's World-Class Fulfilment

  • Fulfilment by Amazon (FBA) helps you increase your online sales in the UK and internationally by giving you access to Amazon’s world-class logistics resources, fast, free delivery options for your products, and trusted and acclaimed customer service in local language.
  • Simply send your products to an Amazon fulfilment centre, and we’ll store your inventory, pick, pack and ship your orders EU-wide and provide customer service. But that’s not all – FBA also helps your products become more competitive. FBA is fully integrated with your Amazon selling account and provides a flexible, pay-per-use model without minimum inventory requirements.

Amazon Prime

Amazon Prime is an increasingly popular membership programme for Amazon customers, it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages for an annual membership of £ 79.

When you join FBA, your products are automatically eligible for Prime, which can increase your product exposure and competitiveness. Amazon Prime subscribers are among Amazon's most loyal customers and often order more frequently, making their purchasing decisions based on the delivery options available to them. They often filter products they consider purchasing so that they just see items which are eligible for Prime.

Only items fulfilled by Amazon are eligible for Prime benefits.


“Amazon’s Marketplace and fulfilment programme have allowed me to turn a small niche business into an international brand. Amazon customers feel confident in us as a business and as a brand when they see our feedback on Amazon. It was easy to set up and Amazon’s support team is always quick to respond to queries.”

--Maninder Sahota, Founder and CEO of Lovarzi


“Fulfilment by Amazon is the only way I know of allowing a one man company to sell in multiple countries and turnover in excess of £ 1 million a year. If I was to take the idea to Dragon's den, they would bite my hand off to invest.”

--Julius Oliveti, Director of UK electronics and PC accessory firm Gizmo-Deals

Zeto UK

“We saw a huge surge in sales in October, November and December during this busy period for Amazon. This, together with the cost savings of FBA, enabled me to buy larger quantities of stock, secure better prices from my suppliers and remain competitively priced on Amazon. It’s great to know that I can send stock to Amazon’s warehouse and that Amazon will always get it to my customers on time.”

--Mark Jones, Founder of Zeto UK


“Amazon is our strongest channel with more than 69 percent of our business and the largest growth in the last year.

We didn’t anticipate the customer service element of FBA. We put a low tariff on it until we saw how quickly FBA customer service handled issues with our Amazon orders at peak periods. Customer service was a big advantage to us during our huge growth in December. ”

--Mark Senior, Founder and Owner of Gamesbuyer.co.uk

Amazon Buy Box

The “Buy Box” is the box on a product detail page where a customer starts the purchase process by adding an item or items to their shopping basket.

A key feature of the Amazon platform is that the same product can be sold by several sellers. If several sellers offer the same product in “new” condition, they may be eligible to compete for the Buy Box for that product.

Eligibility to win the Buy Box is tied to specific seller performance criteria that identify the sellers who have consistently provided customers with a great buying experience on the Amazon.co.uk site.

Enjoy these benefits when you use FBA

Increase your sales

Increase your sales

When you join FBA your offers become more visible and more competitive: your FBA products are eligible for Prime and in many cases FREE Delivery options so you gain access to millions of our most loyal and active customers. FBA also may help you compete for the Buy Box. In a recent Amazon survey done in 2014 among active FBA Sellers in the UK, 85% reported enjoying a sales increase, and 53% reported a sales uplift of over 20% or more after they started using FBA! Learn more

Find out what Sellers say

Sell internationally

Sell easily across Europe

FBA makes it easy to fulfil orders across Amazon’s European Marketplaces (amazon.co.uk, amazon.de, amazon.fr, amazon.it, and amazon.es) using a single Seller account, allowing you to simply and cost-effectively reach tens of millions of potential new customers using Amazon's logistics solution. Amazon will also take care of customer service in the local language and handle returns. FBA helps you increase your international sales by giving you access to Prime customers across the EU and improving your chances of winning the Buy Box. It’s an easy and convenient way to grow your business across borders! Learn more.

Find out what Sellers say

Save costs

Save time and money

FBA saves you time and grows with you so you can focus on building your business. FBA offers a pay-per-use flexible model with no minimum inventory requirements – ship us a single unit, or your entire inventory, and scale up and down as your business needs change. You only pay for the storage you use, and fulfilment charges for items you sell. You can even benefit from attractive Amazon negotiated rates with selected Partnered Carriers to ship your products to our fulfilment centres. Fees for Selling on Amazon and any optional services requested apply. Find out how cost effective FBA is for your business with the FBA Revenue Calculator or visit our pricing page.

Find out what Sellers say

good customer service

Increase customer satisfaction

FBA orders can benefit from the excellent customer service as Amazon’s own deliveries all at no additional cost to you– from a wide range of fast, often free delivery options, to package tracking, to gift wrapping options, to 24x7 customer service. Learn more

Find out what Sellers say

Multi-channel sales

Fulfil orders from your own site and other channels

With our Multi-channel Fulfilment option you can let Amazon take care of the logistics of the orders from your own website or other third party sites to customers located in the UK and even EU wide, giving you maximum flexibility over your local inventory pool.