This section is specifically designed to answer the most common questions from agencies and feed integrators that want to drive Amazon.co.uk customers to their clients' websites.
Amazon Product Ads has a specialist Seller Support team that focuses exclusively on working with our Product Ads sellers. We offer three options to get all of your questions answered - online, e-mail, and phone. To contact our Seller Support team, log in to Seller Central at https://sellercentral-europe.amazon.com and click on the link for Help in the top right corner.
Online Help: Here you can find answers to common questions.
E-mail or Phone: Click the "Get Technical Support" button on the top right of your screen. Select the category that relates to your question in step 1. In Step 2, select to submit your question by email or phone. Provide as much detail as possible about your question. This helps us to answer you accurately and quickly. Email questions will be responded to with 24 hours. Phone support is available 7 days a week 8AM to 8PM CT.
Here are our top tips for maximising seller performance on Product Ads.
We have millions of customers looking for products on Amazon.co.uk. When you load your full catalogue you are giving yourself the best chance to capture this demand and get the most traffic and sales.
Including UPCs or EANs in your Product Ads feed will increase the accuracy of matching and speed up processing time. It is the best way to make your items discoverable by customers.
Good product titles help customers find and identify your products. Include information like Brand, Model, Manufacturer, Model Number, Product Name and Defining features. Example: "Nine West Women's Yogini Rain Boot."
In an Amazon.com test, we found that adding a good quality image to a detail page increased page views by >60% and orders by >25%. Make sure you use high resolution images on white background. Your images should be at least 500x500 pixels in size.
You can give customers more information before they click to your website by including information like product dimensions, feature bullet points, and multiple product images.