This section is specifically designed to answer the most common questions from agencies and feed integrators that want to drive Amazon.co.uk customers to their clients' websites.
Promoting Product Ads
What copy can I use to inform my clients about this programme?
Looking for a new way to drive traffic to your website? Amazon Product Ads is a cost per click advertising programme that puts your products in front of millions of Amazon.co.uk customers. With no monthly fees or minimum spend- simply upload your products, set your budget, and you’re live!
Is there a published rate card that I can share with my clients?
Yes. Prices are available here.
What makes Amazon Product Ads different than other CPC programmes?
Amazon Product Ads is great way to drive traffic to your clients' websites from tens of millions of engaged and active Amazon.co.uk customers. Ads are highly targeted to only those customers searching for your clients' products or those like it. Customers can learn about your clients' products on Amazon.co.uk driving more qualified shoppers to your clients' websites.
Adding New Accounts
How do I submit an Insertion Order (IO) and get it approved before starting an advertising campaign?
We do not work from Insertion Orders for Amazon Product Ads. Product Ads operates under an at-will agreement that puts you in control of turning off or restarting your Product Ads campaigns.
Can I register an account with the same name as an existing business name?
No, you cannot register a new account with the same name as an existing account. Across all Amazon Services a specific seller name can only be used once. If your client wants to use multiple Amazon programmes for the new account you can modify the name by adding or removing spaces or underscores in the seller name. Note that you cannot create an account in any programme using a URL that includes any URL extension (i.e. .co.uk, .com, .net, .biz, etc.).
What options do I have for submitting data feeds?
To get your clients live we recommend you submit their Product Ads tab-delimited (.txt) file to the Amazon FTP server. This is the best option for sending a custom Product Ads feed in an automated fashion. You will need a separate FTP account for each of your clients.
Do I need to upload my clients' data feeds by a certain time?
Product Ads does not have specific times for processing uploads. Sellers can upload their files up to 5 times per day. We process files on a continuous basis. When you submit your file, it will enter a queue for processing. The time to process is dependent on the size of your feed and volume of feeds already in the queue to process.
Will I be assigned a direct account manager to work with?
Amazon Product Ads has a specialist Seller Support team that focuses exclusively on working with our Product Ads sellers. We offer three options to get all of your questions answered - online, e-mail, and phone. To contact our Seller Support team, log in to Seller Central at https://sellercentral-europe.amazon.com and click on the link for Help in the top right corner.
Online Help: Here you can find answers to common questions.
E-mail or Phone: Click the 'Get Technical Support' button on the top right of your screen. Select the category that relates to your question in step 1. In Step 2, select to submit your question by email or phone. Provide as much detail as possible about your question. This helps us to answer you accurately and quickly. Email questions will be responded to with 24 hours. Phone support is available 7 days a week 8AM to 8PM CT.
I manage several accounts, is there a way for me to link them all together so I can use one log-in to access all accounts?
No, we do not currently support a master log-in for groups of accounts. Each account you manage will have its own log-in credentials and you will have to access each account separately.
My client asked me to take over management of their Product Ads account. How can I do that?
We recommend that you work with your client to either transition the primary account owner credentials over to you or add you as a secondary user to the existing account. We do not recommend creating a new account. Keeping the same account allows you to preserve the relevance ranking that has built up for your account. When you create a new account the existing relevance ranking will be lost.
What are the most important things I should do to optimize my clients?
Here are our top tips for maximising seller performance on Product Ads.1. Load your full product catalogue to get maximum exposure.
We have millions of customers looking for products on Amazon.co.uk. When you load your full catalogue you are giving yourself the best chance to capture this demand and get the most traffic and sales.2. Add UPCs or EANs for your products.
Including UPCs or EANs in your Product Ads feed will increase the accuracy of matching and speed up processing time. It is the best way to make your items discoverable by customers.3. Provide descriptive product titles.
Good product titles help customers find and identify your products. Include information like Brand, Model, Manufacturer, Model Number, Product Name and Defining features. Example: 'Nine West Women's Yogini Rain Boot.'4. Include images on white background.
In an Amazon.com test, we found that adding a good quality image to a detail page increased page views by >60% and orders by >25%. Make sure you use high resolution images on white background. Your images should be at least 500x500 pixels in size.5. Add additional data about your products.
You can give customers more information before they click to your website by including information like product dimensions, feature bullet points, and multiple product images.
Sign up and get £50 in free clicks!
*Terms and Conditions of the Amazon Product Ads £50 Sign Up Promotion
- For Amazon Product Ads advertisers who register for a new Product Ads account, Amazon Services Europe S.a.r.l will apply a credit of £50 to that advertiser's Amazon Product Ads account.
Any unused credit will expire on the last day of the following calendar quarter. For example, if an advertiser registers an account between 1/1/13 and 31/3/13, unused credits will expire on 30/6/13.
- Advertisers must provide a valid credit card number on their account to receive the promotional credit.
- Advertisers must register and maintain an Amazon Product Ads account in good standing with Amazon.
- Advertisers are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
- This offer is not for resale and is not redeemable for cash.
- This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
- Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.