What is Amazon Product Ads?
Amazon Product Ads is an advertising programme designed to provide Amazon.co.uk customers seamless access to products available on external Web sites. As a seller, you simply upload your catalogue of products you wish to advertise and set your cost-per-click bids and budget. Amazon will then display your ads to Amazon.co.uk customers when they shop for your product or related products. Customers who are interested in buying your product can click through to your Web site and purchase the product directly from you.
Where will ads be displayed?
Amazon will use a variety of placements to drive targeted traffic to your products and web site. If you have products which are not currently available on Amazon, we will use the product details you provide to create a new product page. These products will be available in search, browse and on related product pages. If your products are the same or similar to existing products on Amazon, we will display your ads on existing product pages targeting customers who are looking for products like yours.
In an effort to drive the best results for our customers and sellers, Amazon is continually testing and optimizing Product Ads placements. As such, these placements will vary and evolve over time with the objective of getting your products in front of our customers in the most customer-centric way.
In what categories can I advertise my products?
You can advertise your products in the Baby, Computers, Electronics, Grocery and Gourmet, Home Improvement, Home and Garden, Musical Instruments, Office Products, and Toys categories.
What are the requirements for Grocery & Gourmet?
You need to have UPCs or EANs and brand or manufacturer for all products to be approved for Grocery. Also, we need the general Amazon image and content requirements to be met.
How does Product Ads compare to other Amazon merchant offerings?
The Selling on Amazon programme gives sellers the opportunity to list and sell products on Amazon.co.uk. Amazon Services manages the purchase transaction for sellers who participate in the Selling on Amazon programme. As a result, sellers do not need to maintain their own point-of-sale Web site. Product Ads, on the other hand, allows sellers with existing Web sites to advertise their products on Amazon.co.uk. In addition, Amazon Product Ads sellers have direct control over the purchase process allowing for merchandising of related products and tighter integration with an existing brand experience.
What is the conversion rate?
Your conversion rate will differ by product and will be impacted by the quality of the product data you provide, volume of products you list and conversion on your own Web site. Amazon charges you on a cost-per-click basis.
To get a good understanding of how Amazon Product Ads will work for your business we recommend listing your full range of products and investing time in providing good product data. With tens of millions of customers each month you never know which of your products are going to be in demand and good product data helps us optimize the placement of your ads and delivers a good customer experience.
How do Amazon customers know they are clicking through to my site?
Amazon makes it clear on your advertising to customers that they are linking to an external Web site. We will use terminology in your ads like “Available at external Web site: YourCompany”, “Product X, available at YourURL” and “Similar items available at external Web sites”.
Can I close or suspend my account?
You can set your Product Ads to “Inactive” at any time from the Account Info page under the Settings tab. On this page you will see your Product Ads Status where you can change it from Active to Inactive and vice versa.
What are the products shown in the Sponsored Links box?
The Sponsored Links placement includes a range of products from third party ad networks. Sellers using third party ad networks cannot directly influence which products are included in this placement. The only way to ensure your products are advertised to Amazon customers is by using Amazon Product Ads.
What website will my products appear on?
Product Ads is available on Amazon.co.uk. The programme is also available in the US on Amazon.com but not currently available on certain Amazon international sites: Canada, Germany, Italy, Japan, France, Spain, and China.
My business is based outside of the United Kingdom. Can I join the Product Ads program?
You can advertise with Product Ads outside the United Kingdom if your product prices are listed in GBP, website content for your products is available in English, and you can ship to all UK addresses.
What catalogue information will I need to provide to create my Product Ads?
A distinguishing feature of Amazon Product Ads is that you are able to provide customers with detailed product and offer information at no charge. This helps customers make a better buying decision which means we deliver you more qualified customers.
The quality of the information you provide about your products will impact your return on investment and Amazon's ability to best target your ads.
To create your ads you will need to provide the following information:
Product TypeThis information is used to locate your ad in an Amazon store. Example of Good Categorisation:
Examples of Bad Categorisation:
- Receivers and Speakers
- Gifts for Her
Product TitleFour- to eight-word title for each unique product without abbreviations. Examples:
- Hamilton Beach 40911 2-Quart Electric Iced Tea Maker
- Kenneth Cole Reaction Short Wool Hipster, Black, Medium
SKUA unique Stock Keeping Unit (SKU) for each product. URLA link to the product page on your website from which the customers can purchase the item. ImageYour image should be on white background, ideally 500x500 pixels with the product occupying more than 80 percent of the total space. A good quality image will improve the quality of traffic we drive to your site. Product price and delivery priceYour product price plus delivery price are displayed to customers in your Product Ads and influence ad ranking. UPCUsing a valid UPC or EAN will increase matching accuracy but is not required. If you have UPCs, we recommend using them. A UPC is unique to each product, is 12 digits and is usually provided by the manufacturer, brand owner or licenced distributor. A EAN is 13 digits. Product DescriptionA product description provides customers with detailed information about the product including key features.
How do I create my ads on Amazon.co.uk?
You can create a new product file, from our Product Ads file template, or modify an existing product file. A product file can be uploaded to Seller Central manually or, for frequent updates or files of size larger than 10 MB, via FTP.
Can I add keywords to my ads?
Yes, you can add up to five keywords for each product. We suggest using words or phrases that best describe the product. This will help Amazon.co.uk find your product ad and display it in customer searches on our Web site. Please note that there is a 50-character limit on a single keyword. Keywords should not include third party brands unless you are offering legitimate spares for that brand.
In which Amazon categories can my ads appear?
Your ads will appear on search, browse and product pages across a range of categories including:
- Grocery and Gourmet
- Home Improvement
- Home and Garden
- Musical Instruments
- Office Products
Amazon determines where your ads appear based on what is most relevant to customers.
What items are suitable for advertising in the Product Ads programme?
You can advertise any product in the Baby, Computer, Electronics, Grocery and Gourmet, Home Improvement, Home and Garden, Musical Instruments, Office Products, and Toys categories.
The items most suitable for the Amazon Product Ads programme are those which require a brand or buying experience not supported by the Amazon shopping cart. For example, products which need to be customized in the order process or products that benefit from unique merchandising and presentation (for example, furniture, personalized products, collections).
How much does it cost?
Product Ads uses a cost-per-click pricing model that takes into account the price and category of the advertised product.
Each product category will be divided into three price tiers with minimum cost-per-click rates. Your bids will be set to the minimum rate when you create an account. You will only be charged for traffic we refer to your website. There are no monthly fees and no minimum monthly spend.
How do I pay for my Product Ads?
You will be asked to provide credit card information when you set up a Product Ads account. This is a pay by credit card programme.
When do I get charged?
Product Ads is a post-pay service. This means that a balance will accrue in your account as your ads accumulate clicks. After an initial charge of £1.00, we extend you a measured amount of credit in accordance with a payment ladder with credit levels between £50 and £500.
The first time we charge you will be when you accrue your first £1 of advertising after you’ve opened your account. This allows us to validate your credit card details.
Thereafter, the frequency with which we charge your card depends on how much activity your account generates and the daily budget you’ve set. The first credit level is £50 and we will charge your card three days after the end of each calendar month or each time you reach this credit limit. This means your credit card may be charged multiple times in a month. If you do not exceed your current credit level during the month, you will only be charged once for that month.
If you consistently exceed the credit level of £50, we will move you up one level of credit from £50 to £150. We will continue to adjust your credit level based on your activity and budget moving to £200, £350, and so on with a maximum credit level of £500.
What is the minimum Daily Budget?
The minimum daily budget that you can set is equal to the minimum cost of 1 click. The minimum cost of 1 click depends on the category your products are advertising but ranges from £0.10 - £1.35 .
As soon as your pro-rata daily budget is met, your ads will be removed from Amazon.co.uk. We recommend that you set a budget which you can afford, monitor your results, and then adjust accordingly.
Your daily budget determines your maximum advertising spend in any calendar month. For example, if your daily budget is £100 we will adjust your daily advertising spend to total no more than £3100 in a 31 day calendar month. This means that if on day 1 we deliver you £50 of advertising, on day 2 we will deliver you up to £150 of advertising in line with a monthly pro-rata spend of £200.
How does the daily budget work?
You need to set your budget for your ads to be active. The amount you enter is the average daily amount you are willing to spend over a calendar-month. For example, if you set your daily budget at £100, Amazon will deliver you up to £3100 worth of clicks in that calendar month assuming your start on the 1st day of a 31 day month. At the end of the month the average daily value of your advertising spend will not exceed your desired daily spend. However, on any given day you can spend less or more than your actual daily budget. For example, if your budget is £100 and you spend is £50 on the 1st day of the month, Amazon will deliver you up to £150 worth of advertising on the 2nd of the month. This would bring your total monthly spend over 2 days to £200 in line with your budget.
Sign up and get £50 in free clicks!
*Terms and Conditions of the Amazon Product Ads £50 Sign Up Promotion
- For Amazon Product Ads advertisers who register for a new Product Ads account, Amazon Services Europe S.a.r.l will apply a credit of £50 to that advertiser's Amazon Product Ads account.
Any unused credit will expire on the last day of the following calendar quarter. For example, if an advertiser registers an account between 1/1/13 and 31/3/13, unused credits will expire on 30/6/13.
- Advertisers must provide a valid credit card number on their account to receive the promotional credit.
- Advertisers must register and maintain an Amazon Product Ads account in good standing with Amazon.
- Advertisers are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
- This offer is not for resale and is not redeemable for cash.
- This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
- Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.