Amazon will use a variety of placements to drive targeted traffic to your products and web site. If you have products which are not currently available on Amazon, we will use the product details you provide to create a new product page. These products will be available in search, browse and on related product pages. If your products are the same or similar to existing products on Amazon, we will display your ads on existing product pages targeting customers who are looking for products like yours.
In an effort to drive the best results for our customers and sellers, Amazon is continually testing and optimizing Product Ads placements. As such, these placements will vary and evolve over time with the objective of getting your products in front of our customers in the most customer-centric way.
Your conversion rate will differ by product and will be impacted by the quality of the product data you provide, volume of products you list and conversion on your own Web site. Amazon charges you on a cost-per-click basis.
To get a good understanding of how Amazon Product Ads will work for your business we recommend listing your full range of products and investing time in providing good product data. With tens of millions of customers each month you never know which of your products are going to be in demand and good product data helps us optimize the placement of your ads and delivers a good customer experience.
A distinguishing feature of Amazon Product Ads is that you are able to provide customers with detailed product and offer information at no charge. This helps customers make a better buying decision which means we deliver you more qualified customers.
The quality of the information you provide about your products will impact your return on investment and Amazon's ability to best target your ads.
To create your ads you will need to provide the following information:
This information is used to locate your ad in an Amazon store. Example of Good Categorisation:
Examples of Bad Categorisation:
Four- to eight-word title for each unique product without abbreviations. Examples:
A unique Stock Keeping Unit (SKU) for each product.
A link to the product page on your website from which the customers can purchase the item.
Your image should be on white background, ideally 500x500 pixels with the product occupying more than 80 percent of the total space. A good quality image will improve the quality of traffic we drive to your site.
|Product price and delivery price||
Your product price plus delivery price are displayed to customers in your Product Ads and influence ad ranking.
Using a valid UPC or EAN will increase matching accuracy but is not required. If you have UPCs, we recommend using them. A UPC is unique to each product, is 12 digits and is usually provided by the manufacturer, brand owner or licenced distributor. A EAN is 13 digits.
A product description provides customers with detailed information about the product including key features.
Your ads will appear on search, browse and product pages across a range of categories including:
Amazon determines where your ads appear based on what is most relevant to customers.
You can advertise any product in the Baby, Computer, Electronics, Grocery and Gourmet, Home Improvement, Home and Garden, Musical Instruments, Office Products, and Toys categories.
The items most suitable for the Amazon Product Ads programme are those which require a brand or buying experience not supported by the Amazon shopping cart. For example, products which need to be customized in the order process or products that benefit from unique merchandising and presentation (for example, furniture, personalized products, collections).
Product Ads uses a cost-per-click pricing model that takes into account the price and category of the advertised product.
Each product category will be divided into three price tiers with minimum cost-per-click rates. Your bids will be set to the minimum rate when you create an account. You will only be charged for traffic we refer to your website. There are no monthly fees and no minimum monthly spend.
Product Ads is a post-pay service. This means that a balance will accrue in your account as your ads accumulate clicks. After an initial charge of £1.00, we extend you a measured amount of credit in accordance with a payment ladder with credit levels between £50 and £500.
The first time we charge you will be when you accrue your first £1 of advertising after you’ve opened your account. This allows us to validate your credit card details.
Thereafter, the frequency with which we charge your card depends on how much activity your account generates and the daily budget you’ve set. The first credit level is £50 and we will charge your card three days after the end of each calendar month or each time you reach this credit limit. This means your credit card may be charged multiple times in a month. If you do not exceed your current credit level during the month, you will only be charged once for that month.
If you consistently exceed the credit level of £50, we will move you up one level of credit from £50 to £150. We will continue to adjust your credit level based on your activity and budget moving to £200, £350, and so on with a maximum credit level of £500.
The minimum daily budget that you can set is equal to the minimum cost of 1 click. The minimum cost of 1 click depends on the category your products are advertising but ranges from £0.10 - £1.35 .
As soon as your pro-rata daily budget is met, your ads will be removed from Amazon.co.uk. We recommend that you set a budget which you can afford, monitor your results, and then adjust accordingly.
Your daily budget determines your maximum advertising spend in any calendar month. For example, if your daily budget is £100 we will adjust your daily advertising spend to total no more than £3100 in a 31 day calendar month. This means that if on day 1 we deliver you £50 of advertising, on day 2 we will deliver you up to £150 of advertising in line with a monthly pro-rata spend of £200.