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Amazon Product Ads

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Get Started Now Getting Started Product Ads

Pricing

With Product Ads, there are no monthly fees and no minimum spend. Product Ads uses a pay-per-click pricing model that takes into account the price and category of the advertised product. You control your total spend by setting the maximum price you are willing to pay for each click as well as your daily budget.

Eligible Categories and Cost-Per-Click Ranges

Product Category Minimum Cost-Per-Click Bids
Open Categories
£0.21 - £0.49
AS_minus General Baby Products
£0.21 - £0.49
Product Price Between £0.01 and £20.00 £0.21
Product Price Between £20.01 and £55.00 £0.29
Product Price Between £55.01 and up £0.49
£0.10 - £0.23
AS_minus Computer Components £0.10 - £0.15
Product Price Between £0.01 and £30.00 £0.10
Product Price Between £30.01 and £80.00 £0.10
Product Price Between £80.01 and up £0.15
AS_minus Desktop, Laptop and Tablets £0.11 - £0.21
Product Price Between £0.01 and £250.00 £0.11
Product Price Between £250.01 and £450.00 £0.16
Product Price Between £450.01 and up £0.21
AS_minus Drives and Storages £0.10 - £0.23
Product Price Between £0.01 and £25.00 £0.10
Product Price Between £25.01 and £75.00 £0.14
Product Price Between £75.01 and up £0.23
AS_minus Monitors £0.13 - £0.20
Product Price Between £0.01 and £150.00 £0.13
Product Price Between £150.01 and £250.00 £0.17
Product Price Between £250.01 and up £0.20
AS_minusPrinters and Scanners £0.10 - £0.23
Product Price Between £0.01 and £70.00 £0.10
Product Price Between £70.01 and £150.00 £0.14
Product Price Between £150.01 and up £0.23
£0.10 - £0.30
AS_minusGeneral Electronics £0.10 - £0.15
Product Price Between £0.01 and £15.00 £0.10
Product Price Between £15.01 and £75.00 £0.10
Product Price Between £75.01 and up £0.15
AS_minusElectronics Accessories £0.10 - £0.25
Product Price Between £0.01 and £15.00 £0.10
Product Price Between £15.01 and £50.00 £0.14
Product Price Between £50.01 and up £0.25
AS_minus Cameras and Camcorders £0.11 - £0.23
Product Price Between £0.01 and £90.00 £0.11
Product Price Between £90.01 and £300.00 £0.18
Product Price Between £300.01 and up £0.23
AS_minus Phones £0.10 - £0.13
Product Price Between £0.01 and £50.00 £0.10
Product Price Between £50.01 and £125.00 £0.13
Product Price Between £125.01 and up £0.12
AS_minus Phone Accessories £0.10 - £0.14
Product Price Between £0.01 and £15.00 £0.10
Product Price Between £15.01 and £30.00 £0.10
Product Price Between £30.01 and up £0.14
AS_minus Portable Audio and Video £0.10 - £0.26
Product Price Between £0.01 and £100.00 £0.10
Product Price Between £100.01 and £200.00 £0.24
Product Price Between £200.01 and up £0.26
AS_minus Televisions £0.11 - £0.30
Product Price Between £0.01 and £200.00 £0.11
Product Price Between £200.01 and £500.00 £0.17
Product Price Between £500.01 and up £0.30
£0.10 - £0.36
AS_minus General Home Improvement £0.10 - £0.30
Product Price Between £0.01 and £15.00 £0.10
Product Price Between £15.01 and £50.00 £0.18
Product Price Between £50.01 and up £0.30
AS_minus Tools and Accessories £0.12 - £0.36
Product Price Between £0.01 and £20.00 £0.12
Product Price Between £20.01 and £75.00 £0.23
Product Price Between £75.01 and up £0.36
£0.10 - £0.59
AS_minus Furniture £0.14 - £0.37
Product Price Between £0.01 and £50.00 £0.14
Product Price Between £50.01 and £150.00 £0.29
Product Price Between £150.01 and up £0.37
AS_minus General Home Products £0.14 - £0.40
Product Price Between £0.01 and £15.00 £0.14
Product Price Between £15.01 and £50.00 £0.23
Product Price Between £50.01 and up £0.40
AS_minusKitchen £0.15 - £0.59
Product Price Between £0.01 and £15.00 £0.15
Product Price Between £15.01 and £60.00 £0.28
Product Price Between £60.01 and up £0.59
AS_minusGarden £0.13 - £0.30
Product Price Between £0.01 and £15.00 £0.13
Product Price Between £15.01 and £50.00 £0.19
Product Price Between £50.01 and up £0.30
AS_minusHome Appliances £0.10 - £0.10
Product Price Between £0.01 and £85.00 £0.10
Product Price Between £85.01 and £250.00 £0.10
Product Price Between £250.01 and up £0.10
£0.11 - £0.37
AS_minus Luggage £0.11 - £0.37
Product Price Between £0.01 and £35.00 £0.11
Product Price Between £35.01 and £100.00 £0.18
Product Price Between £100.01 and up £0.37
£0.17 - £0.32
AS_minus Musical Instruments £0.17 - £0.32
Product Price Between £0.01 and £45.00 £0.17
Product Price Between £45.01 and £150.00 £0.23
Product Price Between £150.01 and up £0.32
£0.10 - £0.55
AS_minus General Office Products £0.21 - £0.55
Product Price Between £0.01 and £15.00 £0.21
Product Price Between £15.01 and £50.00 £0.35
Product Price Between £50.01 and up £0.55
AS_minus Office Supplies £0.10 - £0.27
Product Price Between £0.01 and £10.00 £0.10
Product Price Between £10.01 and £25.00 £0.16
Product Price Between £25.01 and up £0.27
£0.17 - £0.34
AS_minus Pet Products £0.17 - £0.34
Product Price Between £0.01 and £10.00 £0.17
Product Price Between £10.01 and £20.00 £0.24
Product Price Between £20.01 and up £0.34
£0.12 - £0.16
AS_minus Shoes and Bags £0.12 - £0.16
Product Price Between £0.01 and £30.00 £0.12
Product Price Between £30.01 and £70.00 £0.16
Product Price Between £70.01 and up £0.15
£0.16 - £0.35
AS_minus Sports and Outdoors £0.16 - £0.35
Product Price Between £0.01 and £25.00 £0.16
Product Price Between £25.01 and £75.00 £0.25
Product Price Between £75.01 and up £0.35
£0.18 - £0.40
AS_minus Toys and Games £0.18 - £0.40
Product Price Between £0.01 and £15.00 £0.18
Product Price Between £15.01 and £40.00 £0.26
Product Price Between £40.01 and up £0.40
Categories Requiring Approval AS_tabsQuestion
For a small set of product categories, Amazon is currently controlling the type of selection added to the store. Sellers need to meet data requirements in order to list in specific categories. The primary reason for doing this is customer experience. The requirements for these categories are listed in our FAQ section. If you believe you are able to meet these requirements you will need to submit a request (registration and Seller Central login required). Please select 'Advertise on Amazon' and state that you wish to be approved for any of the categories below in the comments text box.
£0.11 - £0.14
AS_minus Clothing
£0.11 - £0.14
Product Price Between £0.01 and £20.00 £0.11
Product Price Between £20.01 and £40.00 £0.13
Product Price Between £40.01 and up £0.14
£0.11 - £0.51
AS_minus Beauty £0.11 - £0.30
Product Price Between £0.01 and £10.00 £0.11
Product Price Between £10.01 and £25.00 £0.20
Product Price Between £25.01 and up £0.30
AS_minus Health and Personal Care £0.13 - £0.38
Product Price Between £0.01 and £10.00 £0.13
Product Price Between £10.01 and £20.00 £0.22
Product Price Between £20.01 and up £0.38
AS_minus Personal Care Appliances £0.20 - £0.51
Product Price Between £0.01 and £35.00 £0.20
Product Price Between £35.01 and £80.00 £0.31
Product Price Between £80.01 and up £0.51
£0.12 - £0.23
AS_minus Grocery and Gourmet
£0.12 - £0.23
Product Price Between £0.01 and £10.00 £0.12
Product Price Between £10.01 and £20.00 £0.15
Product Price Between £20.01 and up £0.23
£0.20 - £0.63
AS_minus Jewellery
£0.20 - £0.63
Product Price Between £0.01 and £30.00 £0.20
Product Price Between £30.01 and £100.00 £0.33
Product Price Between £100.01 and up £0.63
£0.21 - £0.37
AS_minus Watches
£0.21 - £0.37
Product Price Between £0.01 and £100.00 £0.21
Product Price Between £100.01 and £200.00 £0.34
Product Price Between £200.01 and up £0.37

All prices on this page are exclusive of any applicable VAT.

Categories Not Supported

  • Alcohol
  • Books
  • DVD & Blu-ray
  • Music
  • Digital Content
  • Amazon Device Accessories
  • Video Games
  • Software
  • Car & Motorbike

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