Sell on Amazon.co.uk
  • Reach tens of millions of shoppers

    Put your products in front of Amazon.co.uk's customers

  • Sell in over 20 categories

    From books to electronics to sports and outdoors

  • Let us pick, pack and ship for you

    Take advantage of our optional fulfilment services

  • No per-item listing fees

    Choose the plan below that best suits your needs

Sell a little

  • Best value for casual sellers who expect to sell less than 35 items a month
  • You will only be able to sell products that are already in the Amazon catalogue
  • £ 0.86 per sale + referral fee

Start Selling View eligible categories

Available Categories

Books Musical instruments & DJ
Computing VHS
DIY & Tools Video Games
DVD Home & Garden
Electronics Kitchen
Software Toys & Games
Music

Sell a lot

  • Best value for professional sellers who expect to sell more than 35 items a month
  • Sellers that want to sell items that are not yet in the Amazon catalogue should choose this option
  • Unlimited sales for £ 28.75 a month + referral fee

Start Selling View eligible categories

Available Categories

Baby Office Products & Supplies
Books Shoes
Car and Motorbike Parts Sports & Leisure
Computing Toys and Games
DIY & Tools VHS
DVD Video Games
Electronics For approval*
Software Clothing
Home & Garden Grocery
Lighting Health & Beauty
Music Jewellery
Musical Instruments & DJ Watches
PC
*Some categories require approval before selling on Amazon.co.uk Contact us to request approval.

How it Works

How it works

1. Upload Your Inventory to Amazon.co.uk

2. Customers See Your Products

3. Customers Buy Your Products

4. You Deliver Products to Customers

5. You Receive Payment

Step 1 Upload Your Product Inventory

With Selling on Amazon, it’s easy to upload your inventory. Once you’ve registered use the Web-based tools, a free desktop software application, or text files to get up and running fast.

Step 2 Customers See Your Products on Amazon.co.uk

Amazon.co.uk is a leading website and venue for millions of online shoppers. By listing your products on Amazon.co.uk, you can reach millions of potential customers every day.

Step 3 Customers Purchase Your Products

Amazon.co.uk makes buying your products easy. With features like 1-Click and a brand trusted by millions, we help customers make quick, easy, worry-free purchases.

Step 4 You Deliver Products to Customers

Amazon notifies you by e-mail when an order has been placed. You simply pack and deliver your item to the customer (unless you let Fulfilment by Amazon do the work).

Step 5 You Receive Payment

Payment for the order is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.

© 2010 Amazon.com, Inc. or its affiliates. All rights reserved

Pricing

Pricing

Professional Sellers on Amazon pay a monthly subscription fee of £28.75 per month (£25.00 for sellers that qualify for VAT-exclusive fees) per month plus a referral fee on products that sell (referral fee varies by category). If you are looking to sell only a few products or expect to have less than 40 orders a month, click here to sign up as an Individual seller with Amazon which has no monthly fee but instead a per product sold fee of £0.86.

Fees for Books, Music, & Movies

You pay a Referral Fee and a Variable Closing Fee for each product that is bought. The Referral Fee is 17.25% (15% for sellers that qualify for VAT-exclusive fees) on the product price of the item. Product price is the gross price that the customer pays for the product including any applicable taxes, custom duties and levies, however, the delivery price is not included for calculating the Referral Fee. The Variable Closing Fee is a fixed fee and depends on the product category and the destination of the product:

Variable Closing Fee

Product
Category		 Item dispatched
to UK		 Item dispatched
to European countries*		 Item dispatched
to USA*		 Item dispatched
to Rest of World*
Books £0.49 £0.54 £1.08 £0.58
Music £0.28 £0.16 £0.21 £0.38
Video £1.32 £1.31 £0.20 £0.51
DVD £0.16 £0.31 £0.67 £0.90
* Marketplace orders can only be accepted for delivery to countries supported by Amazon.co.uk Marketplace

Variable Closing Fee for sellers that qualify for VAT-exclusive fees

Product
Category		 Item dispatched
to UK		 Item dispatched
to European countries*		 Item dispatched
to USA*		 Item dispatched
to Rest of World*
Books £0.43 £0.47 £0.94 £0.50
Music £0.24 £0.14 £0.18 £0.33
Video £1.15 £1.14 £0.17 £0.44
DVD £0.14 £0.27 £0.58 £0.78
* Marketplace orders can only be accepted for delivery to countries supported by Amazon.co.uk Marketplace

The following examples will illustrate how the fee is calculated:

Example 1:

You sell a book for £15.00 to a customer in the UK, and you don’t qualify for VAT-exclusive fees.

Referral fee £15.00 × 17.25% £2.59
Variable Closing Fee £0.49
Total fee £3.08
Example 2:

You sell a book for £15.00 to a customer in the UK, and you qualify for VAT-exclusive fees.

Referral fee £15.00 × 15.00% £2.25
Variable Closing Fee £0.43
Total fee £2.68
Example 3:

You sell a DVD for £15.00 to a customer in the UK, and you qualify for VAT-exclusive fees.

Referral fee £15.00 × 15% £2.25
Variable Closing Fee £0.14
Total fee £2.39
Example 4:

You sell a DVD for £20.00 to a customer in the USA, and you qualify for VAT-exclusive fees.

Referral fee £20.00 × 15% £3.00
Variable Closing Fee £0.58
Total fee £3.58

Referral Fees for other product categories

For the other product categories, the referral fee applies to the total sales proceeds, including the product price, all delivery and handling, gift wrap and other charges collected, including any taxes and customs duties. We do not charge a Variable Closing Fee.

Product category Referral fee Referral fee for sellers that
qualify for VAT-exclusive fees
Consumer Electronics 8.05% 7.00%
Car & Motorbike Parts 13.80% 12.00%
Tools 13.80% 12.00%
Musical Instruments & DJ 13.80% 12.00%
Software/Videogames 17.25% 15.00%
Watches 17.25% 15.00%
Grocery & Beverages 23.00% 20.00%
Jewellery 28.75% 25.00%
Any Other Products 17.25% 15.00%
Example 5:

You sell a £18.00 memory card, and also charge the buyer £2.00 for shipping. Total sales proceeds are £20.00. And you don’t qualify for VAT-exclusive fees.

Referral fee £20.00 × 8.05%
8.05% for Consumer Electronics		 £1.61
Total fee £1.61
Example 6:

You sell a £18.00 memory card, and you also charge the buyer £2.00 for shipping. Total sales proceeds are £20.00. And you qualify for VAT-exclusive fees.

Referral fee £20.00 × 7.00%
7.00% for Consumer Electronics		 £1.40
Total fee £1.40
Example 7:

You sell a £190.00 watch, and you also charge the buyer £5.00 for shipping and £5.00 for gift wrapping. Total sales proceeds are £200.00. And you qualify for VAT-exclusive fees.

Referral fee £200.00 × 15%
15% for Watches		 £30.00
Total fee £30.00

© 2010 Amazon.com, Inc. or its affiliates. All rights reserved

FAQ

Frequently asked QuestionsExpand All

  • What is Selling on Amazon?
    Selling on Amazon is a programme that enables sellers to sell their products and inventory on Amazon.co.uk
  • What products can I sell on Amazon.co.uk?

    You can sell items in the following categories: Books, Music, DVD, VHS, Baby, Toys & Games*, Electronics & Computing, Home & Garden, Shoes, Software, Sports & Leisure, DIY & Tools and PC & Video Games. Prior approval is required to sell in the following categories: Clothing, Health & Beauty and Jewellery & Watches. Contact us to request approval.

    *There are restrictions for selling Toys & Games during the Christmas season.

  • What type of products can’t I sell on Amazon.co.uk?
    These include: Mobile phones including service, magazines and newspaper subscriptions, grocery items, tobacco and alcohol, adult toys, gift cards and gift certificates, prescription medication, guns and ammunition, photo processing.
    These also include any item prohibited under our Prohibited Content and Listing Rules.
  • What do I need to register as a seller on Amazon.co.uk?
    In order to register, you will need to provide the following information:

    • Credit card
    • Telephone number
    • Bank account information (we accept UK, Austrian, French, German and US bank accounts)
    • VAT number, if your company is VAT registered.
    • E-mail address
  • What do I need to list my products on Amazon.co.uk?
    You can use our Web-based interface or our bulk listing tools to list your products. The procedure and information required will vary depending on whether your products are already in the Amazon.co.uk catalogue.

    If your products already exist in the Amazon.co.uk catalogue:

    You can easily list them one by one using our Web-based interface. To do so, you only need to provide the name of the product, the price and your available stock. Alternatively, you can use our bulk listing tools, which allow you to list multiple products quickly. Please note that, to use these tools, you will be required to provide the EAN, ISBN, or UPC code for each product.

    If your products do not exist in the Amazon.co.uk catalogue:

    You can create them using either the Web-based interface or the bulk listing tools. For each new product, you will have to provide product information, including:

    • EAN, UPC, or ISBN code
    • Product title
    • Product description
    • Image of the product, see our Product Image Requirements
    • Price
    • Available stock

    Please note that some product categories might require additional information to list your products.

  • How much does it cost to sell on Amazon.co.uk?

    It costs £28.75 per month (£25.00 for sellers that qualify for VAT-exclusive fees) plus a fee on each product that is bought. The fee varies across categories. (Click here to learn more about the pricing).

  • When do I start getting charged the monthly subscription fee?

    Your subscription begins as soon as you complete the registration process. Accordingly, your first monthly subscription fee will begin at that time.

  • Can I cancel my subscription?
    Yes, you can cancel your subscription at any time. Contact us through your seller account. There is no long-term commitment required to sign up.
  • How do I manage orders?

    You have two options for managing your orders. You can use the Web-based interface (Seller Central) or you can download the daily order report, a tab-delimited file that provides a summary of the orders you received, and includes customer and shipping information so you can fulfil those orders.

  • How do I get paid?
    Amazon first settles your account 14 days after you register. Subsequently, the payment process repeats every 14 days. It normally takes five business days from the payment date until the money is available in your bank account.

    For a payment to take place:

    • Must have a positive or zero “Selling on Amazon” account balance. Referral Fees, Variable Closing Fees, customer refunds, customer claims, or chargebacks, if any, can affect your balance.
    • Entered a bank account in your seller account.

  • Do you offer fraud protection?
    Yes. Amazon’s payment fraud protection helps you eliminate fraudulent orders on your products.
  • What is the A-to-Z Guarantee programme?
    The A-to-z Guarantee is designed to handle situations where a customer either never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the seller fails to resolve the problem, the customer can file an A-to-z claim. When Amazon.co.uk receives the claim, we send the seller an automated email detailing the claim which requests a response with basic information about the order and the fulfilment process. Amazon.co.uk will then determine how the claim will be settled which may include reimbursement of the order to the customer, at the seller’s expense.
  • Can customers leave feedback and why is customer feedback important?

    Yes customers can leave feedback. Maintaining a high feedback rating is a critical factor for success on Amazon.co.uk.

    • It’s the best way for shoppers to identify you as a trustworthy merchant. Your rating appears on the Offer Listing Page and is one of the first things that customers see.
    • Customers are more likely to purchase products from merchants with higher ratings.
    • Your feedback rating is a key metric used by Amazon.co.uk to measure your performance.
  • Can I offer gift wrap and gift messaging services to my customers on Amazon.co.uk?

    Yes, for sales in categories other than Books, Music, Video and DVDs. Our Gift Messaging service allows customers to write gift messages for individual items or for entire orders, and our Gift Wrap service allows customers to select and pay for gift-wrapping for each item in their order. As an Amazon Services seller, you can make either or both of those services available to buyers of your items.

  • Can I talk to someone about Selling on Amazon?

    If you are not currently selling on Amazon.co.uk and want to learn more, you can Contact us. Our business development team will respond within two working days

© 2010 Amazon.com, Inc. or its affiliates. All rights reserved

Events and Tutorials

Webinars

Webinar : Get Started Selling on Amazon

During this webinar, we walk you through the first steps necessary to set up your account and start listing your items on Amazon.co.uk

After watching this video, you should be able to:

- Add a new product to Amazon’s catalogue and list it.
- Set up correctly your:
Returns & refunds policies.
Shipping costs.
- Manage your orders and monitor your Order Defect Rate.

This is therefore a perfect opportunity for you to start selling on Amazon and increase your sales!

© 2010 Amazon.com, Inc. or its affiliates. All rights reserved

International Sellers

International Sellers

You are already successfully selling on amazon.co.uk? By registering as a seller on amazon.de or amazon.fr your products will be available to millions of additional customers. To register, you will need a valid credit card and a bank account in a country and currency supported by Amazon. Currently Amazon supports Euro bank accounts in Austria, France, and Germany, and Pound Sterling bank accounts in the United Kingdom.

Before you begin selling internationally on any Amazon marketplace, there are important steps you must take to ensure a great experience for you and for customers. You need to be transparent to customers about where you ship from and how long it will take to receive their orders. Customers should receive their items on time, every time. We encourage you to sign up for Fulfilment by Amazon (FBA) and let Amazon handle order fulfilment and customer service for you!

You should understand the laws that apply to you and only list and sell products that comply with those laws. Please read and understand the Important Information for International Sellers page before registering as an international seller.

Have questions on international selling? Contact us!

© 2010 Amazon.com, Inc. or its affiliates. All rights reserved