"95% of sales for my Randomise game come from Amazon."
- Hazel, CEO Gamely Ltd
Create Your International Listings
Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time.
Untick, if you wish to sell on Amazon.co.uk only.
Benefits of the Individual Selling Plan
You plan to only sell a few items occasionally (fewer than 35 items per month)
You only want to pay fees when you sell (no monthly subscription fee)
You don’t intend to sell in any of the following categories (reserved to the Professional Selling Plan): Beauty, Clothing, Grocery, Jewellery, Watches, Health & Personal Care, Personal Care Appliances
£0.75 + per-item seller fees (VAT-exclusive)
Pricing Summary1
| Per-Item Fees for each product sold on amazon.co.uk | £0.75 |
| For Books, Music & Video | |
| Referral Fee | 15% |
| + Variable Closing Fee | from £0.14 to £1.322 |
| For All Other Categories | |
| Referral Fee | From 7% to 45% Or minimum Referral Fee of £0.40 |
| See Pricing details > | |
| 1 Pricing is category dependent | |
Get Started Selling on Amazon
What benefits do I recieve?
Amazon offers unique tools and features to help you grow your business. Here are just a few:
What will you need to complete registration?
Amazon requires some basic information to get started with creating your account and listing your first product.
- Credit Card
- Phone Number
- Company Registration Details
- Primary and Secondary Contact Information
- Beneficial Owner Information
- Bank Account Details
How it Works
Selling on Amazon allows you to reach tens of millions of shoppers on Amazon.co.uk. Whether you’re selling one item or millions. To sell on Amazon is a simple 5 step process.
Fulfilment by Amazon
Join Fulfilment by Amazon (FBA) to grow your sales. FBA is a logistics and fulfillment solution offered by Amazon in which Amazon picks, packs and delivers your goods to the end customer. When you opt for FBA, your products become eligible for Prime and carry the Amazon’s delivery promise, which is trusted by customers. Therefore your products end up selling more. Amazon also manages customer service and handles returns on your behalf.
Sponsored Products
Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages.
Step-by-step
Selling on Amazon is a 5-step process, click through each step to see requirements and helpful tips.
1
Register your Seller Account
Register your Seller Account to start selling your products
What will you need to complete the registration?
1. Credit Card (?)
2. Phone Number (?)
3. Company Registration Details (?)
4. Primary Contact Person Information (?)
5. Beneficial Owner Information (?)
6. Bank Account Information (?)
Your account comes enabled with Fulfilment by Amazon (FBA) Amazon’s world-class logistics solution, in which Amazon not only ships your goods to the final consumer but also makes them eligible for PRIME.
2
Upload your listings
Uploading inventory is easy when selling on Amazon
Once you've registered to sell online, use Amazon tools or text files to upload your listings to one or more European marketplaces. (amazon.co.uk, amazon.de, amazon.fr, amazon.it, amazon.es)
When listing your products, you can select “Fulfilment by Amazon” as your fulfilment method, to let Amazon pick, pack and ship your products to the customer, provide customer service and handle returns. FBA offers are also PRIME eligible and end up selling more
3
Customers see and buy your products
Amazon can help you reach millions of online shoppers
By listing your products on Amazon, you can reach millions of potential customers every day for your products.
Moreover, if you convert your listings to be Fulfilment by Amazon, your products end up selling more since they have a higher chance of winning the PRIME Badge and Buy Box. These products are also highlighted as "Fulfilled by Amazon" and hence are more 'trusted’ by customers. See how FBA can help increase your sales. See how FBA can help increase your sales
4
Deliver your products to the customer
Deliver your products to the customer
When an order has been placed for one of your products, Amazon notifies you in your Seller Central dashboard and by email.
You can opt for Fulfilment by Amazon and let Amazon pick, pack and deliver your goods to the end customer OR handle the delivery to the customer yourself. If you choose FBA, Amazon also provides customer service in the local language of your marketplace and handles returns as well
5
Receive your payment
Receive your payment
Payment for the balance of your orders (net of Amazon Seller fees) is deposited into your bank account, and you receive notification by e-mail that your payment has been sent.
Still not sure? Visit our FAQ section
Create Your International Listings
Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time.
Untick, if you wish to sell on Amazon.co.uk only.
What will you need to complete the registration
1. Credit Card
You will need a valid, non-expired credit card. We currently accept internationally chargeable credit cards.
2. Phone Number
You will be asked to provide a valid phone number with the country code
3. Company Registration Details
Business information: You will need to specify the business type, business registration number and the date the business was registered.
Address: We will also need your registered business address.
4. Primary Contact Person Information
A primary contact person is either the account holder (the registered seller) or the person who has access to the Selling on Amazon payment account, provides the registration information on behalf of the account holder and initiates transactions, such as disbursements and regunds. Actions taken by the primary contact are deemed to be taken by the account holder.
You will need to provide:
Identity details: You can use a valid passport or national ID.
Residential address: You will need to provide the residential address of the primary contact person. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.
5. Beneficial Owner Information
In some cases, if you are registering as a business, you may need to provide beneficial owner information. Beneficial owners are natural persons who own or control the business through direct or indirect ownership over 20% or more of the shares or voting rights of the business, or any other natural person who otherwise exercises control over the management of the business.
For the beneficial owners, you will need to provide:
Identity details: You can use a valid passport or national ID.
Residential address: You will need to provide the residential address of each beneficial owner. In some cases, you may be asked to submit a utility bill or bank statement as proof of this address.
6. Bank Account Information
You must provide your bank account details to complete the registration. This account will be used to receive the proceeds from your transactions.
As a Seller on Amazon.co.uk, you can sell in the following categories:
Amazon Device Accessories
Baby
Books
Business, Industry & Science
Car & Motorbike
Computers
Consumer Electronics
Cycling
DIY & Tools
DVD
Home
Kitchen
Large Appliances
Lawn & Garden
Luggage
- Music
Musical Instruments & DJ
Office Products
Pet Supplies
Shoes
Software
Sports & Outdoors
Toys and Games
Tyres
Video
Video Games
Video Games Consoles
For approval*
Computer Accessories
- Electronics Accessories
*Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval
Pricing details
Monthly subscription fee
As a professional Seller, you pay £25 per month, no matter how much your sales volumes are.
Referral Fee
In addition to the monthly subscription fee, Sellers pay a referral fee on each item sold. This fee depends on the category the item belongs to and it will be charged on the total sum paid for the item by the buyer, including all applicable taxes and customs fees. Items in some categories have a per-item minimum referral fee as listed below (i.e., sellers pay the greater of the referral fee or the per-item minimum referral fee).
For media products (books, music, video, DVD), Amazon deducts the applicable referral fee percentage calculated on the item price, excluding shipping fees.
For non-media products, we deduct the greater of the applicable referral fee percentage or applicable per-item minimum referral fee calculated on the total sales price (the total amount paid by the buyer including the item price and any shipping or gift wrap charges).
Amazon deducts the greater of the applicable referral fee percentage or applicable per-item minimum referral fee.
Categories |
| Applicable Minimum Referral Fee (applied on a per-item basis unless otherwise noted) | ||
|---|---|---|---|---|
Amazon Device Accessories | 45% | £0.40 | ||
Beer, Wine & Spirits1 | 10%** | - | ||
Books, Music, Videos, DVDs | 15% | - | ||
Car & Motorbike | 15% | £0.40 | ||
Computers | 7% | £0.40 | ||
Computer Accessories1 | 12%* | £0.40 | ||
Consumer Electronics | 7% | £0.40 | ||
DIY & Tools | 12% | £0.40 | ||
Electronic Accessories1 | 12% | £0.40 | ||
Food Service | 15% | £0.40 | ||
Grocery1 | 15% | - | ||
Industrial Electrical Supplies | 12% | £0.40 | ||
Jewellery1 | 25% | £1.25 | ||
Large Appliances | 7% | £0.40 | ||
Material Handling | 12% | £0.40 | ||
Metalworking | 12% | £0.40 | ||
Musical Instruments & DJ | 12% | £0.40 | ||
Software | 15% | - | ||
Sports & Outdoors | 15% | £0.40 | ||
Tyres | 10% | £0.40 | ||
Video Games | 15% | - | ||
Video Games Consoles | 8% | - | ||
Watches1 | 15% | £1.25 | ||
Everything else | 15% | £0.40 |
1Some categories require approval before selling on Amazon.co.uk. Contact Seller Support in your Seller Central account to request approval.
*Prior to October 9, 2014 the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products only applied to sellers on the Professional selling plan. Effective October 9, 2014, the £0.50 per item minimum referral fee for Electronics Accessories / Computer Accessories products was lowered to £0.40, and it also applies to sellers on an Individual selling plan.
** Promotion running up to and including 30 Nov 2017 and reducing the referral fee for Beer and Wine and from 12% to 10%.
Variable Closing Fee
This fee depends on the category the item belongs to and the destination of the order. It is only charged for items in the following category: Books, Music, Video and DVD items.**
UK Standard Delivery | UK Express Delivery | Europe | US (including US procterorates) | Rest of World | |
|---|---|---|---|---|---|
Books | £0.43 | £1.32 | £0.47 | £0.94 | £0.50 |
| Music | £0.24 | £1.32 | £0.14 | £0.18 | £0.33 |
Video (VHS) | £1.15 | £1.32 | £1.14 | £0.17 | £0.44 |
DVD | £0.14 | £1.32 | £0.27 | £0.58 | £0.78 |
Seller Scenarios
You sell a book on Amazon.co.uk for £10.00 to a customer in the UK with £2.80 delivery charges.You are a VAT registered seller or you are acting as a business.).
Credit on item sale | |
|---|---|
Item Sale Price | £10.00 |
Domestic Shipping Credit | £2.80 |
Total Credit on Sale | £12.80 |
Amazon Fees | |
Referral Fee | -£1.50 |
Per-item Fee | - |
Variable Closing Fee | -£0.43 |
Total Amazon Fees | -£1.93 |
Total Credited to your account (excl. Tax) | £10.87 |
You sell a camera on Amazon.co.uk for £100 to a customer in France with £5.96 delivery charges. You are a VAT registered seller or you are acting as a business.
Credit on item sale | |
|---|---|
Item Sale Price | £100.00 |
Domestic Shipping Credit | £5.96 |
Total Credit on Sale | £105.96 |
Amazon Fees | |
Referral Fee | -£7.42 |
Per-item Fee | - |
Variable Closing Fee | - |
Total Amazon fees | -£7.42 |
Total Credited to your account (excl. Tax) | £98.54 |
Start selling on Amazon
Untick, if you wish to sell on Amazon.co.uk only.
