Start selling online
Untick, if you wish to sell on Amazon.co.uk only.
Create Your International Listings
Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.
If you do not check the "Sell on 5 European marketplaces" box now, you can still start selling internationally at any time.
Untick, if you wish to sell on Amazon.co.uk only.
Benefits of the Individual Selling Plan
You plan to only sell a few items occasionally (fewer than 35 items per month)
You only want to pay fees when you sell (no monthly subscription fee)
You don’t intend to sell in any of the following categories (reserved to the Professional Selling Plan): Beauty, Clothing, Grocery, Jewellery, Watches, Health & Personal Care, Personal Care Appliances
£0.75 + per-item seller fees (VAT-exclusive)
Pricing Summary1
| Per-Item Fees for each product sold on amazon.co.uk | £0.75 |
| For Books, Music & Video | |
| Referral Fee | 15% |
| + Variable Closing Fee | from £0.14 to £1.322 |
| For All Other Categories | |
| Referral Fee | From 7% to 45% Or minimum Referral Fee of £0.40 |
| See Pricing details > | |
| 1 Pricing is category dependent | |
Realise your business ideas with Amazon
When you sell online on Amazon in Europe, your products are easier to find and easier to buy. Tens of millions of people come to Amazon to buy the products they’re looking for, making Amazon one of the most successful internet retailers for buying and selling online.

Sell on Amazon
Selling on Amazon allows you to reach tens of millions of shoppers on Amazon.co.uk. Whether you’re selling one item or millions.

Fulfiment by Amazon
Fulfilment by Amazon (FBA) helps you increase your online sales in the UK and internationally by giving you access to Amazon’s world-class fulfilment resources, fast, free delivery options for your products, and trusted and acclaimed customer service in local language.

How else can we help you?
Learn more about our other services that will help you to grow your business at home and internationally.