What is Amazon Custom?

Amazon Custom enables millions of shoppers to customise your products with their text & personal images.

Available customisation options

Amazon Custom supports the three customisation types shown below - text, image, and product configuration. If you are able to fulfill orders these customisation types, register today and start selling custom products with Amazon.

Text Customisation

Text Personalization

Text customisation allows the customer to add unique text to your products using colour and font options you've specified within Seller Central. Examples may include embroidery, engraving, printing and more. 

Image Customisation

Image Customization

Image customisation allows the customer to upload their own image or logo to customise your products.

Product Configuration

Image Customization

Using Product Configuration, you can enable the creation of make-on-demand items, allowing customers to choose from unique drop down options you've specified within Seller Central for each product.

Interested in joining?

Not yet a Seller with Amazon? Click here.

How Amazon Custom Works


Register to join

Register to join using the link above or by clicking here. You will then be sent to our online application within Seller Central.


Enable your listings

Once your account is registered for Amazon Custom, you'll be given access to enable your product listings for customisation.


Set up your experience

Using our listing tool within Seller Central, start configuring your customization experiences.


Start selling

With your custom products now live, reach hundreds of millions of Amazon customers.

Frequently Asked Questions


I am not a Professional Seller, can I still join Amazon Custom?

It is required that you are a Professional Seller in order to sell using Amazon Custom. To learn more about becoming a Professional Seller, click here


Can I use FBA (Fulfillment by Amazon) to fulfill my custom orders?

Due to the customisation aspect of these products, all orders must be fulfilled by you, the Seller. FBA is currently unavailable for customised products. 


Can I list in any category?

You may list custom products in any category in which you are authorized to sell. However, custom products are currently unavailable in the wine and media categories. 


How will shoppers discover my custom products?

Custom products are treated like any other listings at Amazon, so discovery is no different.