Amazon Custom

Enable customers to customise, personalise or configure the perfect product, all with the Amazon Custom feature set.

Discover Amazon Custom

Amazon Custom is a store on, where shoppers go to customise your products with their text, images/logos or from a list of options that you provide. Custom products are cross-listed in our store as well as in your specified department.

Get Amazon Custom

Register to get the Custom feature set applied to your Professional Sellers account.

If you are an individual seller and would like to learn more about becoming a Professional Seller, click here.

Becoming a Seller

Interested in selling on Amazon? Apply to become a Professional Seller and once you are setup, come back to register for Custom.

If you're looking for information about protecting your brand, please visit Brand Registry.

Available Customisation Options

Amazon Custom supports the three customisation types shown below - text, image, and product configuration. If you are able to fulfil orders these customisation types, register today and start selling custom products with Amazon

Text Customisation

Text customisation allows customers to add text to your products using colour and font options you've specified within Seller Central. This option can be used for engraving, embroidery, printing, painting and more.

Image Customisation

Image Customisation
Image customisation enables customers to customise your product by uploading their own image as well as includes the ability for the customer to add text to display on the image.

Product Configuration

Product Configuration
Product configuration or "list of options" enables you to create a series of drop-down options through Seller Central that customers can use to build their own product. This feature also enables you to charge an additional fee for select customisation options.

How it works


Register to join


Enable your listings


Set up your experience


Start Selling

Register to join using the link above or by clicking here. You will then be sent to our online application within Seller Central.
Once your account is registered for Amazon Custom, you'll be given access to enable your product listings for customisation.
Using our listing tool within Seller Central, start configuring your customisation experiences.
With your custom products now live, reach hundreds of millions of Amazon customers.

Frequently Asked Questions

1. How long after I apply will I be notified of approval?

Approvals are typically sent within 1 hour via email with links to help get you started. If you're not accepted, you will be notified upon submitting the application.

2. I am not a Professional Seller, can I still join Amazon Custom?

It is required that you are a Professional Seller in order to sell using Amazon Custom, unless you listing with Handmade. To learn more about becoming a Professional Seller, click here.

3. Can I use FBA (Fulfilment by Amazon) to fulfil my custom orders?

Due to the customisation aspect of these products, all orders must be fulfilled by you, the Seller. FBA is currently unavailable for customised products.

4. Do you support bulk feed uploads?

At this time we do not support bulk enablement of customisable products. To enable an item for customisation, please use our self-service options in Seller Central, under Manage Inventory.

5. Can I list in any category?

You may list custom products in any category in which you are authorised to sell. However, custom products are currently unavailable in the wine and media categories.

6. What are the costs associated with using Amazon Custom?

Our current set of features are free, however, as new features come out, charges may apply. Normal Amazon monthly subscription fees and selling fees will still apply, while using Amazon Custom. For more information on fees, see Selling on Amazon Fee Schedule.

7. How will shoppers discover my custom products?

Custom products are treated like any other listings at Amazon, so discovery is no different. There is currently a dedicated storefront for custom products, but if you are looking to increase exposure to your products, consider taking advantage of Sponsored Products.

8. Can I use Amazon Custom to personalise products for businesses with their logo?

Yes, our image customisation feature is a great way for businesses to design a product with their logo.

9. How many different customisations am I able to offer the custom?

With product configurator, we currently offer 3 surfaces with 5 customisations per surface, with 100 options. Text personalisation can be used with product configurator; however image personalisation cannot. For image customisation, there can only be one image per surface and up to 3 surfaces.

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