Amazon Brand Registry
Helping protect your brand on Amazon

Why enrol your brand in the Amazon Brand Registry?

Amazon Brand Registry helps you protect your registered trademarks on Amazon and create an accurate and trusted experience for customers.

Your enrolment in the Amazon Brand Registry provides access to powerful tools including proprietary text and image search, predictive automation based on your reports of suspected intellectual property rights violations, and increased authority over product listings with your brand name.

Enrol now so your brand and Amazon can work together to reduce potential intellectual property rights violations and promote an accurate representation of your brand on Amazon.

Frequently Asked Questions

Currently, brands must have a registered trademark in the form of a wordmark to be eligible to join the Brand Registry. The trademark must match the brand name printed on products and/or packaging. Updates to the Brand Registry eligibility criteria will be posted to this page.

Currently, to enrol a brand in Brand Registry, you must provide the following information:

  • Brand name that is registered as a trademark in the form of a wordmark.
  • Trademark number.
  • Information whether your trademark is an EU trademark or a national trademark (and if the latter, in which country your trademark is registered); if your mark is registered both as an EU trademark and a national trademark in one or more EU member states, we only need the EU trademark information.  
  • Images of the brand’s logo, if you have one.
  • Images of products and packaging that carry the trademarked brand name in a permanent fashion. If the product is not branded, the packaging must be branded.
  • A list of product categories (e.g., apparel, sporting goods, electronics) for which the mark is registered.
  • A list of countries where the brand’s products are manufactured and distributed.

Yes.  If you are a seller who enrolled a brand in the Brand Registry prior to 30 April, 2017 and the brand meets the above-listed eligibility requirements, we encourage you to re-enrol the brand in the new Amazon Brand Registry. If your brand does not meet the current eligibility requirements there is no required action for you at this time. You will continue to be able to list without a Global Trade Identification Number (e.g., UPC, ISBN, EAN, JAN) by using a key attribute such as part number or model number. 
For access to the new Brand Registry features, we invite you to get started now. Please use your existing username and password to get started. You’ll be asked to complete a new brand application for each eligible brand that you would like to enrol in the new Brand Registry.

Amazon Brand Registry

Helping protect your brand on Amazon
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