Sorry! There are no events running on Fulfilment by Amazon currently.

Halloween is fast approaching – this is the beginning of the year-end holiday season! It is an ideal time to join Fulfilment by Amazon and gain access to Amazon Prime customers!

66.4% sellers* surveyed in 2015 indicated that their unit sales volume on Amazon increased > 10% or more after joining FBA.

With Fulfilment by Amazon scale up easily for holiday season without the operational hassle or the infrastructure investment.

*Based on responses from 1916 of all FBA sellers across Europe surveyed in October 2015

Did you know?

  • Items Fulfilled by Amazon can be eligible for Lightning deals!  Lighting Deals are great avenues for product marketing, improving product discovery and clear your aging inventory.

  • With Pan European FBA you can sell in all 5 European marketplaces paying local fulfilment fees.

Your FBA offers could be eligible for Lightning Deals. Learn more about Lightning Deals and how to submit your proposed ASINs. Convert your listings to FBA now.  

We are also running special events on Amazon.fr and Amazon.es. If you have active FBA listings in these marketplaces, you can submit your proposed deals.

Country Event Duration Submission Guidelines Submission Links Last date to submit deals
FR 26th August to 11th September FR Guidelines Submit Here 21st August
ES 5th September to 10th September ES Guidelines Submit Here 2nd September

Guidelines

  1. Product is fulfilled by Amazon (FBA) and available at our (FR) fulfilment centres 24 hours before the deal run date
  2. Product in "New" condition (no used products).
  3. Customer reviews on item on Amazon.fr with an average rating of 3.0 stars or better.
  4. Deal Price at least 25% below the lowest price available on Amazon.fr in last 30 days.
  5. Stock available (€15K minimum)
  6. The detail page of the product meets Amazon's guidelines on content and images.
  7. The deal must be recommended in the Seller Central Lightning Deals tool

Guidelines

  1. Product does not have an offer listing from Amazon at the time of the deal application
  2. Product in "New" condition (no used products).
  3. Customer reviews on item on Amazon.es with an average rating of 3.5 stars or better.
  4. Deal Price at least 20% below the lowest price available on Amazon.es in last 30 days
  5. Deal Price cannot be lower than 10 €.
  6. Product is fulfilled by Amazon (FBA) and available at our (ES) fulfilment centres 24 hours before the deal run date
  7. Deal Value must be at least 1000€ (Discounted Price x Quantity).
  8. Deal Quantity at least 10 units.
  9. The detail page of the product meets Amazon's guidelines on content and images.
  10. Deal of the day criteria – Minimum discount: 25%, average rating of 4 stars or better and Deal Value must be at least 3000€.

Please mention "Back to School" in the comments

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Here are some tips to make the most of FBA

Let Amazon export your orders to customers throughout Europe

If you have not already done so, activate FBA Export with one click to ship your Amazon orders to customers in any European location. Learn more

Leverage our Partnered Carrier programme (PCP)

Ship your small parcels into Amazon Fulfilment centres (FCs) using Partnered Carrier programme (PCP) and benefit from competitive rates and Amazon’s reimbursement policy for lost or damaged inventory. There is no minimum commitment necessary and you can opt to use PCP on a per shipment basis. Learn more

Automate Removals of Unsellable Inventory

If you have unsellable inventory in an Amazon FC using up space, please take the time to remove it so it can be possibly repacked and resold, you can avoid unnecessary storage fees and get additional space to add more items for deals. To enable Automated Unsellable Removals, go to your Shipping Queue and click the FBA Settings button.

Stay in stock and maximise your selling opportunities

It is also important to stay IN STOCK before events to ensure you don’t lose out on sales opportunities. You can set up automated replenishment alerts yourself from within your seller account. Click here for more details

Reduce your product return rate through direct customer contact

As part of the FBA program, you can now enable the optional FBA Buyer-Seller Messaging Service to allow customers to contact you directly.

Make your products stand out with keyword targeted ads

Target shoppers searching for products like yours. Ads can appear on first page of Amazon search results, related product detailed pages and much more. You control your budget and ROI. Click here to find out more and launch your campaign.

Already Selling on Amazon?
New to Selling on Amazon?  Register now ›