Succesful Advertising Challenge: Ramp Up

Increase the traffic and the visibility of your products on Amazon.co.uk

We'd like to recommend three (perhaps not so obvious) strategies to choose the best products from your catalogue to advertise with Sponsored Products.

1. Maximize traffic for products that win the Buy Box often

Do you have products that are often winning Buy Box but don’t receive much traffic proportionally? Sponsored Products is a good way to drive more traffic to these products and make the most of the time they are in the Buy Box.

Here is how you can identify these products: Log in to Seller Central and go to Reports > Business reports and choose ’Detail Page Sales and Traffic by Child Item’. Look for ASINS with a high Buy Box percentage (you can order the columns by clicking on the column headline) and a low Session percentage. Adding these products to your Sponsored Products campaigns can help push up the visits to them.

2. Mind the season

A spike in demand during peak season can increase the chances of winning the Buy Box of products that otherwise don't win it often. Because your ads will only be displayed when your products are winning the Buy Box, it can make sense to include seasonal products in your advertising campaigns. Even if they are not in the Buy Box at the moment, Sponsored Products can help you achieve the highest visibility possible when they are.

3. Fulfillment matters, also for advertising

If you have a merchant-fulfilled SKU and an SKU fulfilled by Amazon for the same product you can to add both of them to your ad group. This ensures a good chance of winning the placement irrespective of which SKU is winning the Buy Box, as Sponsored Products will automatically pick the Buy Box winner for the auction.

You can choose your products directly from the Manage your inventory page.
If you want to advertise a newly added listing, for example, you can go to Inventory > Manage inventory, and click on the dropdown of the last column to choose Advertise listing and add you products to your campaigns.

Earn up to £220 in free clicks*

if you complete all the Successful Advertising Challenges

Terms and Conditions

  1. This promotion is available only to Amazon Sponsored Products advertisers individually invited by Amazon to join it (the “Participants” or “you”).
  2. This promotion encompasses seven separate challenges that can be completed in any order and cumulatively, but which will need to be unlocked for you by Amazon throughout the Promotional Period (the “Challenges”). The Participants will be notified of the new unlocked Challenges available for them to complete through e-mails and/or Seller Central notifications.
  3. This promotion will start on 7th June, 2016 and will last until 5th August, 2016 (the “Promotional Period”). The Participants can complete the unlocked Challenges during the Promotional Period only.
  4. Once you complete a particular Challenge you cannot repeat it in the next weeks during the Promotional Period.
  5. Promotional free clicks credit obtained for completing particular unlocked Challenges will be granted every 2-weeks at latest by Friday of the following week.
  6. Except for in case of Challenge 7, each promotional free clicks credit will expire unless used by Monday on the second week after it was granted (unless we unilaterally extend the expiration date).  The promotional free clicks credit for Challenge 7 will expire unless used by the end of the following calendar quarter from the time it was granted.
  7. You must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
  8. You are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
  9. This offer is not for resale and is not redeemable for cash.
  10. This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  11. Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time (including in particular shortening or extending the Promotional Period).
  12. Amazon will determine all metrics required to complete particular Challenges solely based on its records & based on the following explanations:
    • Whenever ‘distinct’ or ‘unique’ products are mentioned in these Terms and Conditions we refer to individual SKUs.
    • Whenever an SKU needs to be ‘advertised’, it needs to be added to at least one active Amazon Sponsored Products advertising campaign in Seller Central.
    • Your SKUs are ‘eligible for Amazon Sponsored Products’ if they are winning the Buy-Box, you are selling them on Amazon and they are assigned to a product category that is open for Amazon Sponsored Products.
  13. The maximum promotional free clicks credit that can be obtained by Participants for successfully completing all Challenges during the Promotional Period is GBP 220 and is divided between particular Challenges as described below.

Challenge 1 – Create your first campaign and advertise 3 or more products

  1. Eligibility Criteria:  You need to create and launch your first Amazon Sponsored Products campaign, advertising at least 3 or more distinct products.  If you are not eligible to advertise at least 3 products using Amazon Sponsored Products you are not eligible to complete this Challenge.  We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 2 – Advertise 5% or more of your product catalogue

  1. Eligibility Criteria:  The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 5% or higher.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 3 – Add 10 or more keywords

  1. Eligibility Criteria:  You need to create and launch at least one Amazon Sponsored Products campaign using manual targeting and set up 10 or more keywords in active campaign(s) using manual targeting.  We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 4 – Get the first 200 clicks

  1. Eligibility Criteria:  Your Amazon Sponsored Products campaigns need to receive at least 200 clicks from users i.e. cumulative click count of all your ads, as measured on any Saturday during the Promotional Period, needs to be 200 or higher. 
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 5 – Advertise 15% or more of your product catalogue

  1. Eligibility Criteria:  The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 15% or higher.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 6 – Get your first 10 orders

  1. Eligibility Criteria:  The cumulative number of orders placed for your products by customers on amazon.co.uk within 1 week from clicking on one of your Amazon Sponsored Products ads reaches 10 or more, as measured on any Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 7 – Spend your first GBP 200

  1. Eligibility Criteria:  Your cumulative advertising spend on Amazon Sponsored Products on amazon.co.uk, including any promotional free clicks credit you may have received, reaches GBP 200, as measured on any Saturday during the Promotional Period.
  2. Award: GBP 100 free clicks promotional credit on amazon.co.uk.

Get on the road to successful advertising

Start advertising your products with the help of our Successful Advertising Challenge. We'll provide you with the tips and tricks you need to set up successful campaigns. You can complete the challenges in any order and if you complete all of them by 5th August, 2016 you'll earn £220 in free clicks!

GET STARTED

Create your first campaign and advertise 3 or more products.
£20 in free clicks
*

ADD PRODUCTS

Advertise 5% or more of your eligible product catalogue.
£20 in free clicks
*

ADD KEYWORDS

Add 10 or more keywords to your manual campaigns.
£20 in free clicks
*

GET CLICKS

Get the first 200 clicks on your ads.
£20 in free clicks
*

GET ORDERS

Get your first 10 orders attributed directly to Sponsored Products.
£20 in free clicks
*

RAMP UP

Advertise 15% or more of your eligible product catalogue.
£20 in free clicks
*

INVEST

Spend your first £200 on Sponsored Products, including free clicks from promotions and previous challenges.
£100 in free clicks*

Terms and Conditions

  1. This promotion is available only to Amazon Sponsored Products advertisers individually invited by Amazon to join it (the “Participants” or “you”).
  2. This promotion encompasses seven separate challenges that can be completed in any order and cumulatively, but which will need to be unlocked for you by Amazon throughout the Promotional Period (the “Challenges”). The Participants will be notified of the new unlocked Challenges available for them to complete through e-mails and/or Seller Central notifications.
  3. This promotion will start on 7th June, 2016 and will last until 5th August, 2016 (the “Promotional Period”). The Participants can complete the unlocked Challenges during the Promotional Period only.
  4. Once you complete a particular Challenge you cannot repeat it in the next weeks during the Promotional Period.
  5. Except for in case of Challenge 7, promotional free clicks credit obtained for completing particular unlocked Challenges will be granted every 2-weeks at latest by Friday of the following week. The promotional free clicks credit for Challenge 7 will be granted on 5th August, 2016.
  6. Except for in case of Challenge 7, each promotional free clicks credit will expire unless used by Monday on the second week after it was granted (unless we unilaterally extend the expiration date).  The promotional free clicks credit for Challenge 7 will expire unless used by the end of the following calendar quarter from the time it was granted.
  7. You must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
  8. You are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
  9. This offer is not for resale and is not redeemable for cash.
  10. This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  11. Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time (including in particular shortening or extending the Promotional Period).
  12. Amazon will determine all metrics required to complete particular Challenges solely based on its records & based on the following explanations:
    • Whenever ‘distinct’ or ‘unique’ products are mentioned in these Terms and Conditions we refer to individual SKUs.
    • Whenever an SKU needs to be ‘advertised’, it needs to be added to at least one active Amazon Sponsored Products advertising campaign in Seller Central.
    • Your SKUs are ‘eligible for Amazon Sponsored Products’ if they are winning the Buy-Box, you are selling them on Amazon and they are assigned to a product category that is open for Amazon Sponsored Products.
  13. The maximum promotional free clicks credit that can be obtained by Participants for successfully completing all Challenges during the Promotional Period is GBP 220 and is divided between particular Challenges as described below.

Challenge 1 – Create your first campaign and advertise 3 or more products

  1. Eligibility Criteria:  You need to create and launch your first Amazon Sponsored Products campaign, advertising at least 3 or more distinct products.  If you are not eligible to advertise at least 3 products using Amazon Sponsored Products you are not eligible to complete this Challenge.  We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 2 – Advertise 5% or more of your product catalogue

  1. Eligibility Criteria:  The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 5% or higher.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 3 – Add 10 or more keywords

  1. Eligibility Criteria:  You need to create and launch at least one Amazon Sponsored Products campaign using manual targeting and set up 10 or more keywords in active campaign(s) using manual targeting.  We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 4 – Get the first 200 clicks

  1. Eligibility Criteria:  Your Amazon Sponsored Products campaigns need to receive at least 200 clicks from users i.e. cumulative click count of all your ads, as measured on any Saturday during the Promotional Period, needs to be 200 or higher. 
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 5 – Advertise 15% or more of your product catalogue

  1. Eligibility Criteria:  The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 15% or higher.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 6 – Get your first 10 orders

  1. Eligibility Criteria:  The cumulative number of orders placed for your products by customers on amazon.co.uk within 1 week from clicking on one of your Amazon Sponsored Products ads reaches 10 or more, as measured on any Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 7 – Spend your first GBP 200

  1. Eligibility Criteria:  Your cumulative advertising spend on Amazon Sponsored Products on amazon.co.uk, including any promotional free clicks credit you may have received, reaches GBP 200, as measured on any Saturday during the Promotional Period.
  2. Award: GBP 100 free clicks promotional credit on amazon.co.uk.

Eligibility Criteria:
You need to create and launch an Amazon Sponsored Products campaign, advertising at least 3 or more distinct products.  If you are not eligible to advertise at least 3 products using Amazon Sponsored Products you are not eligible to complete this Challenge. We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
Award:

£20 free clicks promotional credit on amazon.co.uk.
Free clicks will be granted at latest 2 weeks after challenge completion. The free clicks will expire unless used by Monday on the second week after they were granted.

Eligibility Criteria:
Your cumulative advertising spend on Amazon Sponsored Products on amazon.co.uk, including any promotional free clicks credit you may have received, reaches £200, as measured on any Saturday during the Promotional Period.
Award:

£100 free clicks promotional credit on amazon.co.uk.
Free clicks will be granted on 5th August, 2016. The free clicks will expire by the end of the following calendar quarter from the time they were granted.

Eligibility Criteria:
The cumulative number of orders placed for your products by customers on amazon.co.uk within 1 week from clicking on one of your Amazon Sponsored Products ads reaches 10 or more, as measured on any Saturday during the Promotional Period.
Award:
£20 free clicks promotional credit on amazon.co.uk.
Free clicks will be granted at latest 2 weeks after challenge completion. The free clicks will expire unless used by Monday on the second week after they were granted.
Eligibility Criteria:
The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 15% or higher.
Award:
£20 free clicks promotional credit on amazon.co.uk.
Free clicks will be granted at latest 2 weeks after challenge completion. The free clicks will expire unless used by Monday on the second week after they were granted.
Eligibility Criteria:
Your Amazon Sponsored Products campaigns need to receive at least 200 clicks from users i.e. cumulative click count of all your ads, as measured on any Saturday during the Promotional Period, needs to be 200 or higher.
Award:
£20 free clicks promotional credit on amazon.co.uk.
Free clicks will be granted at latest 2 weeks after challenge completion. The free clicks will expire unless used by Monday on the second week after they were granted.
Eligibility Criteria:
The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 5% or higher.
Award:
£20 free clicks promotional credit on amazon.co.uk.
Free clicks will be granted at latest 2 weeks after challenge completion. The free clicks will expire unless used by Monday on the second week after they were granted.
Eligibility Criteria:
You need to create and launch at least one Amazon Sponsored Products campaign using manual targeting and set up 10 or more keywords in active campaign(s) using manual targeting. We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
Award:
£20 free clicks promotional credit on amazon.co.uk.
Free clicks will be granted at latest 2 weeks after challenge completion. The free clicks will expire unless used by Monday on the second week after they were granted.