Succesful Advertising Challenge: Add Products

Terms and Conditions

Eligibility Criteria:
The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 5% or higher.
Award:
£20 free clicks promotional credit on amazon.co.uk.

How does Campaign Budget work?

The daily budget you set for a campaign should reflect how much you want to spend on an average each day over a calendar month. Besides translating your monthly, quarterly or campaign-specific budget to a daily figure you should ensure that the budget you set is sufficient for the number of products you are advertising and your default bids.
Take into account the number of the products you are advertising:

A campaign that contains 500 products but has a daily budget of only £5 will take a relatively long time to see clicks for every advertised product. Ensuring that your daily budget accounts appropriately for the number of products in the campaign can help you to generate significant performance data more quickly, allowing you to review campaign results and optimize more quickly.

Be aware of the default bid of your ad group:

Also, consider how your bids will impact your daily budget. A campaign with a daily budget of £5 but a default bid of £1 can get a maximum of five clicks in a day. To maximize your chance of appearing in search results and getting clicks, set your budgets and bids to account for the number of clicks you would like to receive.

Set strategic bids

You can leverage the average winning bids by category or the Estimated page 1 bid report to set bids in your category. You can use these as a starting point for your bids but make sure to take your budgets and your business’ individual goals into consideration when setting bids. You want to generate enough clicks to know what works and what doesn’t in your campaigns.
Automatic vs Manual targeting campaigns:

We would suggest bidding slightly lower for a campaign with automatic targeting than a campaign with manual targeting. Campaigns with automatic targeting may use short- or long-tail keywords and receive more impressions and clicks than manual-targeting ones.

Adjust your bid by keyword:

If you have campaigns with manual targeting, you can further adjust your bids by keyword. The Estimated Page 1 Bid report will give you the estimated keyword bid needed for an ad to appear on page 1 of search results. The Estimated Page 1 Bid report is not available for campaigns that use automatic targeting.

As a starting point for determining budget for campaigns with multiple products, consider £0.50 to £1 in daily budget for every advertised product. Using this guidance, a campaign that advertises 20 products could have a daily budget of £10 – £20 to start.
If you are the winning bidder you will be charged £0.01 more than the next highest bidder to be displayed in the ad placement. If you have two campaigns that contain the same keyword (one with automatic targeting and another with manual targeting, for example) you will never bid against yourself, only the highest bid of the two will enter the auction.

Earn up to £220 in free clicks*

if you complete all the Successful Advertising Challenges

Terms and Conditions

  1. This promotion is available only to Amazon Sponsored Products advertisers individually invited by Amazon to join it (the “Participants” or “you”).
  2. This promotion encompasses seven separate challenges that can be completed in any order and cumulatively, but which will need to be unlocked for you by Amazon throughout the Promotional Period (the “Challenges”). The Participants will be notified of the new unlocked Challenges available for them to complete through e-mails and/or Seller Central notifications.
  3. This promotion will start on 7th June, 2016 and will last until 5th August, 2016 (the “Promotional Period”). The Participants can complete the unlocked Challenges during the Promotional Period only.
  4. Once you complete a particular Challenge you cannot repeat it in the next weeks during the Promotional Period.
  5. Promotional free clicks credit obtained for completing particular unlocked Challenges will be granted every 2-weeks at latest by Friday of the following week.
  6. Except for in case of Challenge 7, each promotional free clicks credit will expire unless used by Monday on the second week after it was granted (unless we unilaterally extend the expiration date).  The promotional free clicks credit for Challenge 7 will expire unless used by the end of the following calendar quarter from the time it was granted.
  7. You must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
  8. You are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
  9. This offer is not for resale and is not redeemable for cash.
  10. This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  11. Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time (including in particular shortening or extending the Promotional Period).
  12. Amazon will determine all metrics required to complete particular Challenges solely based on its records & based on the following explanations:
    • Whenever ‘distinct’ or ‘unique’ products are mentioned in these Terms and Conditions we refer to individual SKUs.
    • Whenever an SKU needs to be ‘advertised’, it needs to be added to at least one active Amazon Sponsored Products advertising campaign in Seller Central.
    • Your SKUs are ‘eligible for Amazon Sponsored Products’ if they are winning the Buy-Box, you are selling them on Amazon and they are assigned to a product category that is open for Amazon Sponsored Products.
  13. The maximum promotional free clicks credit that can be obtained by Participants for successfully completing all Challenges during the Promotional Period is GBP 220 and is divided between particular Challenges as described below.

Challenge 1 – Create your first campaign and advertise 3 or more products

  1. Eligibility Criteria:  You need to create and launch your first Amazon Sponsored Products campaign, advertising at least 3 or more distinct products.  If you are not eligible to advertise at least 3 products using Amazon Sponsored Products you are not eligible to complete this Challenge.  We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 2 – Advertise 5% or more of your product catalogue

  1. Eligibility Criteria:  The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 5% or higher.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 3 – Add 10 or more keywords

  1. Eligibility Criteria:  You need to create and launch at least one Amazon Sponsored Products campaign using manual targeting and set up 10 or more keywords in active campaign(s) using manual targeting.  We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 4 – Get the first 200 clicks

  1. Eligibility Criteria:  Your Amazon Sponsored Products campaigns need to receive at least 200 clicks from users i.e. cumulative click count of all your ads, as measured on any Saturday during the Promotional Period, needs to be 200 or higher. 
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 5 – Advertise 15% or more of your product catalogue

  1. Eligibility Criteria:  The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 15% or higher.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 6 – Get your first 10 orders

  1. Eligibility Criteria:  The cumulative number of orders placed for your products by customers on amazon.co.uk within 1 week from clicking on one of your Amazon Sponsored Products ads reaches 10 or more, as measured on any Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 7 – Spend your first GBP 200

  1. Eligibility Criteria:  Your cumulative advertising spend on Amazon Sponsored Products on amazon.co.uk, including any promotional free clicks credit you may have received, reaches GBP 200, as measured on any Saturday during the Promotional Period.
  2. Award: GBP 100 free clicks promotional credit on amazon.co.uk.

Get on the road to successful advertising

Start advertising your products with the help of our Successful Advertising Challenge. We'll provide you with the tips you need to set up successful campaigns.

Complete all the challenges, in any order, by August 5, 2016 to earn £220 in free clicks!*

GET STARTED

Create your first campaign and advertise 3 or more products.
£20 in free clicks
*

ADD PRODUCTS

Advertise 5% or more of your eligible product catalogue.
£20 in free clicks
*

ADD KEYWORDS

Add 10 or more keywords to your manual campaigns.
£20 in free clicks
*

GET CLICKS

Get the first 200 clicks on your ads.
£20 in free clicks
*

GET ORDERS

Get your first 10 orders attributed directly to Sponsored Products.
£20 in free clicks
*

RAMP UP

Advertise 15% or more of your eligible product catalogue.
£20 in free clicks
*

INVEST

Spend your first £200 on Sponsored Products, including free clicks from promotions and previous challenges.
£100 in free clicks*

Terms and Conditions

  1. This promotion is available only to Amazon Sponsored Products advertisers individually invited by Amazon to join it (the “Participants” or “you”).
  2. This promotion encompasses seven separate challenges that can be completed in any order and cumulatively, but which will need to be unlocked for you by Amazon throughout the Promotional Period (the “Challenges”). The Participants will be notified of the new unlocked Challenges available for them to complete through e-mails and/or Seller Central notifications.
  3. This promotion will start on 7th June, 2016 and will last until 5th August, 2016 (the “Promotional Period”). The Participants can complete the unlocked Challenges during the Promotional Period only.
  4. Once you complete a particular Challenge you cannot repeat it in the next weeks during the Promotional Period.
  5. Promotional free clicks credit obtained for completing particular unlocked Challenges will be granted every 2-weeks at latest by Friday of the following week.
  6. Except for in case of Challenge 7, each promotional free clicks credit will expire unless used by Monday on the second week after it was granted (unless we unilaterally extend the expiration date).  The promotional free clicks credit for Challenge 7 will expire unless used by the end of the following calendar quarter from the time it was granted.
  7. You must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
  8. You are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
  9. This offer is not for resale and is not redeemable for cash.
  10. This offer is void in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  11. Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time (including in particular shortening or extending the Promotional Period).
  12. Amazon will determine all metrics required to complete particular Challenges solely based on its records & based on the following explanations:
    • Whenever ‘distinct’ or ‘unique’ products are mentioned in these Terms and Conditions we refer to individual SKUs.
    • Whenever an SKU needs to be ‘advertised’, it needs to be added to at least one active Amazon Sponsored Products advertising campaign in Seller Central.
    • Your SKUs are ‘eligible for Amazon Sponsored Products’ if they are winning the Buy-Box, you are selling them on Amazon and they are assigned to a product category that is open for Amazon Sponsored Products.
  13. The maximum promotional free clicks credit that can be obtained by Participants for successfully completing all Challenges during the Promotional Period is GBP 220 and is divided between particular Challenges as described below.

Challenge 1 – Create your first campaign and advertise 3 or more products

  1. Eligibility Criteria:  You need to create and launch your first Amazon Sponsored Products campaign, advertising at least 3 or more distinct products.  If you are not eligible to advertise at least 3 products using Amazon Sponsored Products you are not eligible to complete this Challenge.  We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 2 – Advertise 5% or more of your product catalogue

  1. Eligibility Criteria:  The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 5% or higher.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 3 – Add 10 or more keywords

  1. Eligibility Criteria:  You need to create and launch at least one Amazon Sponsored Products campaign using manual targeting and set up 10 or more keywords in active campaign(s) using manual targeting.  We will determine whether you completed this Challenge on each Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 4 – Get the first 200 clicks

  1. Eligibility Criteria:  Your Amazon Sponsored Products campaigns need to receive at least 200 clicks from users i.e. cumulative click count of all your ads, as measured on any Saturday during the Promotional Period, needs to be 200 or higher. 
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 5 – Advertise 15% or more of your product catalogue

  1. Eligibility Criteria:  The number of advertised distinct products on amazon.co.uk as measured on any Saturday during the Promotional Period, divided by the total number of your distinct products on amazon.co.uk that were eligible for Amazon Sponsored Products campaigns at any point during the given week is at least 15% or higher.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 6 – Get your first 10 orders

  1. Eligibility Criteria:  The cumulative number of orders placed for your products by customers on amazon.co.uk within 1 week from clicking on one of your Amazon Sponsored Products ads reaches 10 or more, as measured on any Saturday during the Promotional Period.
  2. Award: GBP 20 free clicks promotional credit on amazon.co.uk.

Challenge 7 – Spend your first GBP 200

  1. Eligibility Criteria:  Your cumulative advertising spend on Amazon Sponsored Products on amazon.co.uk, including any promotional free clicks credit you may have received, reaches GBP 200, as measured on any Saturday during the Promotional Period.
  2. Award: GBP 100 free clicks promotional credit on amazon.co.uk.