Reach millions of customers with Amazon Handmade

An Amazon selling account is required to submit an Amazon Handmade application.

Please see, How to start selling on Amazon for details on how to set up an account.
Once you have an approved selling account, submit an application to join our artisan-only community.

Apply to Sell

Why Handmade?

At Amazon, we obsess over Customers and their desire for a trusted destination for handcrafted goods, which is what prompted us to start Handmade. Artisans from over 80 countries are following their passion and selling their craft on Amazon. Together, we are growing craft communities and successful businesses.

Handmade benefits

Artisan only

We have an Artisan application and audit process to ensure we're building a shop of genuinely handcrafted goods.

No hidden fees

Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 12.24% referral fee.

Custom Profile

Your Artisan profile has a custom URL to make it easy for Customers to find your shop.

Programmes available to help your business thrive

Fulfilment by Amazon (FBA)

Get a Prime badge on your listings and scale your business to reach more customers. Amazon has one of the most advanced fulfilment centres in the world. Let Amazon ship your orders with FBA so you can focus on creating your products.

Sell across Europe

You have the option to sign up once and sell on all five of Amazon's European stores. Manage your business from a single account.

Customised Products

Do you make customisable items or unique one-of-a-kind products? Save time by allowing Customers to personalise their perfect product.

Frequently asked questions

Who can sell on Handmade?

The Handmade store is available for Artisans to sell their handcrafted products to millions of Amazon customers all over the world. Amazon uses an application process to add new Artisans to the Handmade category to ensure customers are able to buy with confidence. Learn more about our Handmade guidelines here.

How do your fees work?

Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 12.24% referral fee. The reduction of the referral fee from 15% to 12.24% applies until 31 December 2021.

During registration, you will register with a Professional Selling plan that provides you with Handmade specific tools and support to grow your business. While the Professional Selling plan costs £25 per month for an Amazon Seller, this monthly fee is waived for Handmade Artisans. Learn more about our fees here.

What do I need to do to create a Handmade shop?

First, you will need to set up a Selling Account with Amazon. You can get started by visiting, How to start selling on Amazon. Once you have completed registration, you can apply to sell in Amazon Handmade, where we will request details about your products and business to ensure the integrity of the Handmade store. Once you are approved, resources are available to create your first Handmade listing, set up your Maker profile, and manage your business.

What categories are available on Handmade?

Handmade is open to Artisans who make Accessories, Artwork, Baby Products, Beauty & Personal Care, Clothing, Shoes & Bags, Home, Outdoor & Home Care, Jewellery & Watches, Kitchen & Dining, Pet Supplies, Sports & Outdoors, Stationery & Party Supplies and Toys & Games. If you don’t see your category listed, this means we do not allow the sale of those items in the Handmade store. Popular categories not currently available include Digital or Downloadable Products, Food & Grocery items, and Electronics. You may consider registering to sell and listing your products in another Amazon store, or check back in the future to see if the category becomes available on Handmade.

What if I already sell in Amazon’s online store?

No problem! Once you complete your Handmade application and are approved to sell, you can list your products with Handmade too.

Do I have to reapply if I already sell with Handmade in another country?

If you already sell with Handmade on Amazon.co.uk, you can also sell on all five European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es) without reapplying. Log in to Seller Central and choose your desired country from the drop down menu on the upper right corner of your screen. In addition, you can register to sell on our three North American stores (Amazon.com, Amazon.ca, Amazon.com.mx). Please note, you will be responsible for complying with all rules and regulations for each country that you do business in. Learn more about global selling here.

I already applied. What's the status of my application?

You can check your application status with your email and confirmation code here.

What happens if I created an Individual selling account?

If you created an Individual account, you will need to upgrade to an Amazon Professional selling account once you’re approved. This will allow you to take advantage of all the features offered to Amazon sellers to help grow your business. To switch from an Individual selling plan to a Professional selling plan:

1. Go to Settings, and then select Account Info.
2. On the Seller Account Information page, go to the Your Services section and click Manage.
3. In the Sell on Amazon row, under the You are signed up for section, click Upgrade.
4. Review the terms on the next page, and then click Proceed to Upgrade. You will be returned to Your Services. A message will appear indicating that the upgrade process has started.

What happens if I created a Professional selling account and getting charged the monthly fee?

If you have not applied to sell on Handmade, just click here to get started. Once you are approved to sell on Handmade, you can contact our Handmade Support team for a reimbursement by going to ‘Get Support’ and choosing ‘Selling on Handmade’.