The Handmade store is available for Artisans to sell their handcrafted products to millions of Amazon customers all over the world. Amazon uses an application process to add new Artisans to the Handmade category to ensure customers are able to buy with confidence. Learn more about our Handmade guidelines here.
Reach millions of customers with Amazon Handmade
Join our Artisan-only community on Amazon and sell your handcrafted goods online
Why Handmade?
At Amazon, we obsess over Customers and their desire for a trusted destination for handcrafted goods, which is what prompted us to start Handmade. Artisans from over 80 countries are following their passion and selling their craft on Amazon. Together, we are growing craft communities and successful businesses.
Handmade benefits
Artisan only
We have an Artisan application and audit process to ensure we're building a shop of genuinely handcrafted goods.
No hidden fees
Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 12% referral fee.
Custom Profile
Your Artisan profile has a custom URL to make it easy for Customers to find your shop.
Programmes available to help your business thrive
Fulfilment by Amazon (FBA)
Get a Prime badge on your listings and scale your business to reach more customers. Amazon has one of the most advanced fulfilment centres in the world. Let Amazon ship your orders with FBA so you can focus on creating your products.
Sponsored Ads
Our advertising solutions let you reach and engage with Customers at every stage of their journey—from awareness to purchase and beyond. Ads appear right where customers will see them, such as the first page of search results or product detail pages.
Sell across Europe
You have the option to sign up once and sell on all five of Amazon's European stores. Manage your business from a single account.
Customised Products
Do you make customisable items or unique one-of-a-kind products? Save time by allowing Customers to personalise their perfect product.
Ready to join?
STEP ONE
STEP TWO
Create a Seller Central account and complete registration
STEP THREE
List your products
STEP FOUR
Leverage programmes to manage and grow your business
Frequently asked questions
Who can sell on Handmade?
How do your fees work?
Joining Handmade, creating your shop, and listing products is free. When you make a sale, Handmade will deduct a 12% referral fee. The reduction of the referral fee from 15% to 12% applies until 31 December 2021.
During registration, you will register with a Professional Selling plan that provides you with Handmade specific tools and support to grow your business. While the Professional Selling plan costs £25 per month for an Amazon Seller, this monthly fee is waived for Handmade Artisans. Learn more about our fees here.
During registration, you will register with a Professional Selling plan that provides you with Handmade specific tools and support to grow your business. While the Professional Selling plan costs £25 per month for an Amazon Seller, this monthly fee is waived for Handmade Artisans. Learn more about our fees here.
What do I need to do to create a Handmade shop?
When you're approved to sell your handcrafted goods, we’ll need some information from you in order to complete registration and list a product. You will register with a Professional Selling plan (if you don’t have one already), set up your shop location, choose your business name, set up your payment method and provide a credit card number (so that we can verify your identity). Once you’ve completed your registration, resources are available to create your first listing, set up your Artisan profile, and manage your business.
What categories are available on Handmade?
Handmade is open to Artisans who make Accessories, Artwork, Baby Products, Beauty & Personal Care, Clothing, Shoes & Bags, Home, Outdoor & Home Care, Jewellery & Watches, Kitchen & Dining, Pet Supplies, Sports & Outdoors, Stationery & Party Supplies and Toys & Games. If you don’t see your category listed, this means we do not allow the sale of those items in the Handmade store. Popular categories not currently available include Digital or Downloadable Products, Food & Grocery items, and Electronics. You may consider registering to sell and listing your products in another Amazon store, or check back in the future to see if the category becomes available on Handmade.
What if I already sell online?
No problem! You can list your products with Handmade too! If you already sell with Amazon as a Professional or Individual seller, instructions will be provided to add Handmade to your account once you complete your application and are approved to sell.
Do I have to reapply if I already sell with Handmade in another country?
If you already sell with Handmade on Amazon.co.uk, you can also sell on all five European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it, Amazon.es) without reapplying. Log in to Seller Central and choose your desired country from the drop down menu on the upper right corner of your screen. In addition, you can register to sell on our three North American stores (Amazon.com, Amazon.ca, Amazon.com.mx). Please note, you will be responsible for complying with all rules and regulations for each country that you do business in. Learn more about global selling here.
I already applied. What's the status of my application?
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