Sell On
Handmade at Amazon

Have you heard of Handmade at Amazon?

Handmade at Amazon is a new store on for invited Artisans to sell their unique, handcrafted goods to our hundreds of millions of customers worldwide.

Want an invitation?

To be considered, all of your products must meet our definition of handmade, listed below in our FAQ. All applications will be reviewed by our team.

Already Applied?

To be considered, all of your products must meet our definition of handmade, listed below in our FAQ. All applications will be reviewed by our team.

Benefits of Selling Your Handmade Products on Amazon

Get your products noticed

Everything you need in one place, trusted by over 250 million customers worldwide.

Need help?

We’ve got you covered with phone and e-mail support.

Spend time on what matters

Hassle-free tools and reports make it easy for you to manage your business.

Custom orders are easy

Make it easy for customers to find what they’re looking for with customisations that you define for each item, right on the product page.

Fees are simple

Our 12% referral fee includes payment processing, marketing, fraud protection and we’ve waived our monthly fee! Learn more.

Join our Associates programme

Sign up and earn up to 10% back on Amazon sales generated from your personal website. Learn more.

How Handmade at Amazon Works


Register to sell on Amazon

Invited artisans will receive an invitation e-mail with a link to start the registration process.


Create your Artisan Profile

Build your storefront with a custom URL to share your story, showcase your work and connect with customers.


Set up your products

Use our simple listing tool to add your products to your store. Listings are free and never expire!


Start selling

Reach hundreds of millions of Amazon customers across the world, all in one place!

Frequently Asked Questions

Who's in?

What does handmade mean?

All products available in your Handmade at Amazon store must be handmade, i.e. created, altered or assembled entirely by hand (not from a kit). Products must be handmade by you (the artisan), by one of your employees (if your company has 20 or fewer employees), or a member of your business (if your business has less than 100 people). Sellers are unable to offer mass-produced products or products handmade by different artisans in the Handmade at Amazon store.

What categories are available in Handmade at Amazon?

Right now, Handmade at Amazon is open to artisans who make Jewelry, Home products (Art, Baby Bedding, Bath, Bedding, Clothing & Shoes, Furniture, Home Décor, Kitchen & Dining, Lighting, Patio, Lawn & Garden, Storage & Organization), Party Supplies, Stationery, Accessories, Toys & Games, and Sports. If your products don’t fit into those categories, don’t worry – we are working to open up more categories in the upcoming months. Apply Now to be the first to know.

What if I already sell online?

No problem! You can list your products with Handmade at Amazon too! If you already sell with Amazon, you will be able to add Handmade to your account once you apply and are accepted. Instructions will be included in your invitation email. Apply Now 

Do I have to reapply if I already sell with Handmade at Amazon?

If you already sell with Handmade at Amazon in the US, you are eligible to list your handmade products on all five Amazon European marketplaces (,,, and without reapplying into Handmade. To get started, you will need to fill out this form. You’ll be the first to know when it’s time to register for an Amazon European selling account and to start to list your products. Please note, you will be responsible for complying with all rules and regulations for each marketplace that you do business in. Learn More.

Get Noticed

How will customers discover handmade products?

Handmade at Amazon is a separate category on Amazon so your products will appear alongside other handmade items for customers to browse, discover and shop.

How can I tell customers about my products and store?

After you register with Handmade at Amazon, you will create your Artisan Profile page. Be creative! Here you can tell customers all about what inspires your craft and share your story and process through your own words and images.

How can I promote my products on Amazon?

That’s easy! As an artisan on Amazon, you’ll have access to our Sponsored Products advertising programme and you’ll have the ability to run promotions – all from Seller Central. Learn more.

Ready, Set, Ship

Do I need to have EANs for my products?

EANs are not required, but you can add your own SKU or bar code to each product to help you track your orders.

Do I need to have professional photos of my products?

Although it is not required to have professional product photos, we recommend that your main product images are shot on a non-distracting background to clearly show the product.

Can my products be part of Amazon Prime?

You can choose to include your products without customizations in our Fulfillment by Amazon programme which makes them eligible for Prime shipping. Learn more.

How quickly do I need to dispatch my products after they are ordered?

Customers want to receive your products as quickly as possible. You can set your own production time (up to 30 days) for each product you make. This lets customers know when to expect their order, so it’s important that it’s accurate.