Prime Day

For Amazon selling partners, Prime Day is more than just a sales boost — it’s a great way to build awareness and gain traction on new products.

Prime Day
Caron Proschan, CEO of Simply Gum
"Prime Day 2020 exceeded all our expectations. On day one we saw a 700% lift in units sold, leading to a record sales day for us"
Caron Proschan
CEO of Simply Gum

Why run a promotion during Prime Day?

On Prime Day 2020, independent third-party sellers — most of them small- and medium-sized businesses — had their two biggest days ever, surpassing $3.5 billion in sales.


Benefit from Amazon's online and offline marketing efforts which aim to maximize traffic on the Prime Day page.


Your deals will be featured on the Deals page, which will help to promote your brand and make your prodcus easier for customers to discover.

Sales Potential

Promotions are a useful lever to help increase sales by offering discounts on products.


Products running as deals receive additional badging in search results, helping customers to find your best offers.

Which promotion types are available?

Create a Deal

Discounts that features for a limited number of hours, or throughout the entire event duration.

Create a Deal (requires Seller Central login)

Create a Prime Exclusive Discount

Prime Exclusive Discounts stand out in search and product pages—and they’re only for Prime members.

Create a Prime Exclusive Discount (requires Seller Central login)

Create a Prime Member Voucher

Discount a top-selling product, or offer loyal customers a package deal.

Create a Prime Exclusive Voucher (requires Seller Central login)

Get ready for Prime Day around the world

With over 150 million paid Prime members globally and over 300 million active customer accounts worldwide, you can leverage this global scale to reach more customers on Prime Day.
Prime badge, Globe, Prime packages

Start preparing for Prime Day

Select Your Marketplace

United Kingdom
Victor and Maggie Cheung, Co-founders of Furbo
“We saw 145 percent year-over-year growth just in the opening hours of Prime Day. In just one day, more Furbos were sold than in the past three months combined and we’ve nearly doubled sales from last year.”
Victor Chang and Maggie Cheung
Co-founders of Furbo

Final tips for Prime Day

Send stock early
With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.
Quip tip: Don’t stress on storage - When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.
Combine Deals with additional Marketing Levers
Advertise on Amazon

Sponsored Products

A self-service advertising program where you can quickly create cost-per-click ads to help improve visibility

Learn more about Sponsored Products
Sell on Amazon

A+ Content

Enhance the product descriptions on Owned Brand detail pages with A+ content to aid customers to make an informed buying decision

Learn more about A+ Content
Fulfilment by Amazon

Brand Stores

Promote your brand and products with your own multi-page store to showcase your brand, products and value proposition

Learn more about Brand Stores
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