Prime Day

For Amazon selling partners, Prime Day is more than just a sales boost — it’s a great way to build awareness and gain traction on new products.

"Prime Day 2020 exceeded all our expectations. On day one we saw a 700% lift in units sold, leading to a record sales day for us"

Caron Proschan

CEO of Simply Gum

Why run a promotion during Prime Day?

On Prime Day 2020, independent third-party sellers — most of them small- and medium-sized businesses — had their two biggest days ever, surpassing $3.5 billion in sales.

Marketing

Benefit from Amazon's online and offline marketing efforts which aim to maximize traffic on the Prime Day page.

Discoverability

Your deals will be featured on the Deals page, which will help to promote your brand and make your prodcus easier for customers to discover.

Sales Potential

Promotions are a useful lever to help increase sales by offering discounts on products.

Visibility

Products running as deals receive additional badging in search results, helping customers to find your best offers.

Which promotion types are available?

Create a Deal

Discounts that features for a limited number of hours, or throughout the entire event duration.

Create a Deal (requires Seller Central login)

Create a Prime Exclusive Discount

Prime Exclusive Discounts stand out in search and product pages—and they’re only for Prime members.

Create a Prime Exclusive Discount (requires Seller Central login)

Create a Prime Member Voucher

Discount a top-selling product, or offer loyal customers a package deal.

Create a Prime Exclusive Voucher (requires Seller Central login)

Get ready for Prime Day around the world

With over 150 million paid Prime members globally and over 300 million active customer accounts worldwide, you can leverage this global scale to reach more customers on Prime Day.

Learn more about how to expand internationally

Start preparing for Prime Day

Seller University

Webinar Recordings

Select Your Marketplace

Victor and Maggie Cheung, Co-founders of Furbo

“We saw 145 percent year-over-year growth just in the opening hours of Prime Day. In just one day, more Furbos were sold than in the past three months combined and we’ve nearly doubled sales from last year.”

Victor Chang and Maggie Cheung

Co-founders of Furbo

Final tips for Prime Day

Send stock early

With quick turnaround events like Prime Day, send all stock by the due date, then ramp up sales with pre-event campaigns. For best results, calculate expected demand and sales goals well in advance.

Quip tip: Don’t stress on storage - When determining storage limits, we account for seasonal sales spikes, recent growth, and popularity of current products.

Combine Deals with additional Marketing Levers

A+ Content

Enhance the product descriptions on Owned Brand detail pages with A+ content to aid customers to make an informed buying decision

Learn more about A+ Content