Events / Webinars

Amazon Webinars

Join upcoming interactive training sessions or review previous content on topics ranging from starting to sell on Amazon, becoming more successful to international selling made easy.

Upcoming Events

Selling in Europe with Amazon

Every other Wednesday | 3 pm UK Time

We are pleased to invite you to this "Selling on Amazon" webinar, where we will give an overview of the European Marketplaces Account, and explain how you can expand your business beyond your home market and reach new customers across Europe.

In particular we will cover the following topics:

  • Explain the features of the European Marketplace Account

  • How to get started to sell internationally (account settings, product listings, etc.)

  • How to use the tool "Build International Listings"

  • How to translate ASINs that are not yet localized

This session is aimed at sellers that are new to selling internationally on Amazon and who are interested in expanding their offers to other European Marketplaces in order to reach new customers.

Past Events | International Selling

Selling in Europe with Amazon

This recording is from May 2015 | Selling on Amazon Webinar

Webinar agenda:

  • Explain the features of the European Marketplace Account

  • How to get started to sell internationally (account settings, product listings, etc.)

  • How to use the tools "Build International Listings"

  • How to translate ASINs that are not yet localized

Growing Your International Sales With Fulfilment by Amazon

This recording is from March 2014 | Fulfilment by Amazon Webinar

Webinar agenda:

  • FBA EU Export

  • European Fulfilment Network

  • Multi-Country Inventory

To get a deeper understanding of how to use the European Marketplace Account, watch our webinar Frequently Asked Questions on the European Marketplaces Account.

Tax webinars by 3rd party tax adivsors

DISCLAIMER: All content in these webinars and the presentation are prepared by the respective tax advisors. Amazon EU Sarl and Amazon Services Europe Sarl are not certified tax advisors, hence Amazon does not and cannot give any recommendations on tax-related matters to sellers using the Amazon Marketplace.

Third party tax advisors have hosted webinars on tax issues that cross-border Amazon Sellers face. You can review the webinar recordings as well as materials from the webinars below.

E-commerce – 7 Steps to getting VAT right (presented by Accordance VAT):

Watch the recording
Download the material (PDF)
 

International shipments and VAT (presented by Meridian Global Services):

Watch the recording
Download the material (PDF)


VAT and international fulfilment options (MCI and EFN) (presented by Meridian Global Services):

Watch the recording
Download the material (PDF)

Past Events | Starting to Sell on Amazon

Getting started, creating your products to a high standard (using add a product tool)

This recording is from September 2015 | Selling on Amazon Webinar

From this session you will learn how to create your products to a high standard using the ‘add a product’ tool - This session is aimed at Sellers looking to add under 50 products. Webinar agenda:

  • Get familiar with the ‘add a product’ tool

  • Learn how to utilise the ‘Product Classifier’ tool to optimise your search

  • Identify and create the key attributes that matter most to a customer when making the buying decision

  • Know where to locate the ‘Style Guidelines’ for your category

  • Create successful variations for your product

Getting started, creating your inventory in bulk to a high standard (using inventory templates)

This recording is from September 2015 | Selling on Amazon Webinar

From this session we will cover all core basis when it comes to creating high quality listings using inventory templates.
If you follow these guidelines, you will improve your discoverability and impact on the customers buying decision to choose your products. Webinar agenda:

  • Overview of how to upload inventory in bulk

  • Learn about the restricted categories and products on Amazon UK and how to apply for approval

  • Know where to locate the ‘Style Guidelines’ for your category

  • Get familiar with BTGs and how to use them to correctly categorise your products

  • Identify and create the key attributes of a listing to a high standard when using inventory templates

How to start selling on Amazon

This recording is from February 2014 | Selling on Amazon Webinar

Webinar agenda:

  • How to configure your account and shipping settings

  • How to list your first products using a simple web interface

  • How to upload and list products in bulk

Create your product listings and improve your listing quality

This recording is from March 2014 | Selling on Amazon Webinar

Webinar agenda:

  • How to create new product listings one by one, including a demo

  • How to manage products details on Amazon

  • How to help customers find your products and maximise conversion

Adding Products in Bulk with Inventory Files

This recording is from March 2014 | Selling on Amazon Webinar

Webinar agenda:

  • The main methods to add listings on Amazon.co.uk

  • How to use inventory file templates to add listings in bulk

  • Demonstration of how to fill in an inventory file

Past Events | Becoming more successful on Amazon

How to improve your discoverability by creating high quality listings

This recording is from July 2015 | Selling on Amazon Webinar

From this session you will learn how to maximise your discoverability on Amazon UK by identifying the core areas of the listing matter most to customers. You will also learn how to manage and fix your listings that have a defect and understand why this impacts your discoverability. Webinar agenda:

  • Understand the key attributes from your listings that customers are most influenced by when making their buying decision

  • Learn how to make your products as discoverable as possible

  • Identify when your listing has a defect and the impact this will have on the success of an item

  • Learn where to find and how to fix the different types of defects to enhance your visibility on Amazon UK

How to increase your sales on Amazon

This recording is from November 2013 | Selling on Amazon Webinar

Webinar agenda:

  • How to improve the quality of your listings and improve your chances of winning the Buy Box

  • How to offer popular services during the holiday season (e.g. gift wrapping, expedited shipping)

  • How to sell internationally (e.g. export, listing on EU marketplaces)

Understanding Amazon's performance review process

This recording is from October 2013 | Selling on Amazon Webinar

Webinar agenda:

  • Why is your customer service performance so important to us

  • How to monitor your performance metrics in your account and keep it at good levels

  • What happens and how to react when you encounter problems

Increase Your Sales with Promotions and Sponsored Products

This recording is from March 2014 | Selling on Amazon Webinar

Webinar agenda:

  • What types of promotions can you create on Amazon?

  • How to use the 'Manage Promotions'-tool?

  • What is 'Sponsored Products'?