Once you launch your first Sponsored Products campaign, you can start using
Sponsored Brands. These ads offer greater customisation by showcasing your brand logo and your own compelling headline. Choose 3 products that are successful and iconic for your brand. Shoppers can click on the products to reach their detail pages, or click your logo or headline to reach a custom landing page or Amazon Store. Select keywords that are relevant for your products and brand. Use your Sponsored Products keyword performance data to guide your choices.