Grow your brand following on Amazon

How to build your advertising strategy on Amazon

Start with Sponsored Products for automatically generated ads that can go live in minutes. Control costs by setting your own bid on keywords and overall budget. With the automatic targeting feature, Amazon will do the work of finding relevant keywords. As you learn which ones work best for your goals, you can create a Sponsored Products campaign with manual targeting that features these keywords.
Once you launch your first Sponsored Products campaign, you can start using Sponsored Brands. These ads offer greater customisation by showcasing your brand logo and your own compelling headline. Choose 3 products that are successful and iconic for your brand. Shoppers can click on the products to reach their detail pages, or click your logo or headline to reach a custom landing page or Amazon Store. Select keywords that are relevant for your products and brand. Use your Sponsored Products keyword performance data to guide your choices.

Build your Store for a digital storefront that will shape how your brand appears on Amazon. Use preset templates to create a compelling page that is automatically optimised for desktop, mobile, and tablet. Add custom widgets to feature new products, best sellers, and even customised recommendations for shoppers.
Once you build your Amazon Store, drive traffic there with Sponsored Brands brand-centric shopping experience that helps ensure customers see your brand the way you want to be seen. You can also incorporate your Store into external marketing efforts with a unique branded URL.
Track performance of your ad campaigns and Store with dashboards that help you visualize trends and track metrics from impressions and clicks to sales and spend. Impressions will give you a sense of how much awareness you are driving with your ad campaigns, and which campaigns are helping you grow your brand audience, while sales indicate how much of that awareness is converting into purchases.