Advertising solutions for brand owners
Grow your brand on Amazon

Grow your brand following on Amazon

Success on Amazon is about more than the number of sales you make in a day—it's also about building brand loyalty and bringing shoppers back to purchase your products over and over again. Our advertising products for brand owners, Sponsored Brands and Stores, are specially designed to help you introduce your brand to shoppers and develop that recognition and loyalty..
Multiple solutions for your business
Registered brand owners on Amazon are eligible for 3 ad products:
Use all 3 advertising solutions together to help achieve your business goals, expand your audience, and build brand loyalty.
Sponsored Brands
Sponsored Brands are keyword-targeted pay-per-click ads that showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products listings, these ads appear in highly visible placements above and within search results.
Stores are custom multipage shopping destinations for individual brands that let you showcase your brand story and product offerings. Stores require no website experience and are completely free to use.
Sponsored Products
Sponsored Products ads are keyword-targeted pay-per-click ads that promote individual listings on search results pages and product detail pages, boosting sales and product visibility on Amazon.

How to build your advertising strategy on Amazon

    Start with Sponsored Products for automatically generated ads that can go live in minutes. Control costs by setting your own bid on keywords and overall budget. With the automatic targeting feature, Amazon will do the work of finding relevant keywords. As you learn which ones work best for your goals, you can create a Sponsored Products campaign with manual targeting that features these keywords.
    Once you launch your first Sponsored Products campaign, you can start using Sponsored Brands. These ads offer greater customisation by showcasing your brand logo and your own compelling headline. Choose 3 products that are successful and iconic for your brand. Shoppers can click on the products to reach their detail pages, or click your logo or headline to reach a custom landing page or Amazon Store. Select keywords that are relevant for your products and brand. Use your Sponsored Products keyword performance data to guide your choices.
    Build your Store for a digital storefront that will shape how your brand appears on Amazon. Use preset templates to create a compelling page that is automatically optimised for desktop, mobile, and tablet. Add custom widgets to feature new products, best sellers, and even customised recommendations for shoppers.
    Once you build your Amazon Store, drive traffic there with Sponsored Brands brand-centric shopping experience that helps ensure customers see your brand the way you want to be seen. You can also incorporate your Store into external marketing efforts with a unique branded URL.
    Track performance of your ad campaigns and Store with dashboards that help you visualize trends and track metrics from impressions and clicks to sales and spend. Impressions will give you a sense of how much awareness you are driving with your ad campaigns, and which campaigns are helping you grow your brand audience, while sales indicate how much of that awareness is converting into purchases.
Advertiser resources
Get the most out of your advertising strategy by using our educational resources to learn tips and best practices, see product demos, and keep up with product news.
*UK Terms and Conditions of the Sponsored Products and Sponsored Brands £20 Promotional Credit.
For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from 1st January 2020 until 31st March 2020, Amazon Online UK Limited will automatically apply a promotional credit of £20 to that advertiser's account on the date of registration. Any unused promotional credit will expire after 90 days from the date the promotional credit is applied.

1. Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the applicable Amazon Services Business Solutions Agreement.
2. Advertisers must provide a valid payment method to receive the promotional credit.
3. The maximum benefit an Advertiser can receive is £20 in promotional credit.
4. This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
5. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
6. Amazon Online UK Limited reserves the right, in its sole discretion, to terminate or modify this offer at any time.
7. Limit one promotional credit per seller account.