Eligibiliy requirements and categories for Amazon Sponsored Products
Help more shoppers discover
and buy your products
Amazon Advertising


Learn which products you can advertise, and which marketplaces you can advertise in.

Seller requirements


You must have an active professional seller account and to use Sponsored Brands Ads, be enrolled in the Amazon Brand Registry.


You must be able to ship to all
UK addresses

Buy Box

The products you advertise with Sponsored Products must be eligible for the Buy Box.* Sponsored Brands Ads will be shown to shoppers regardless of who is winning the Buy Box. 
Eligible catergories
For Sponsored Products in the UK, product listings must be new and fall into one or more of the available categories listed below. Adult products, used products, or refurbished products are not eligible for Sponsored Products.
Home and Kitchen
Pet Supplies
Garden & Outdoors
Electronics – Mobile
Movies and TV
Camera and Photo
DIY and Tools
DJ and Lighting
Musical Instruments
Toys and Games
Clothing and Accessories
Office Supplies
PC and Video Games
Health and Personal Care
Available marketplaces
It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business. Learn more >
*UK Terms and Conditions of the Sponsored Products and Sponsored Brands £20 Promotional Credit.

For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from 1st October 2018 until 31st December 2018, and register their payment method before 31st January 2019, Amazon Online UK Limited will apply a promotional credit of £20 to that advertiser's account. Promotional credits will automatically be applied upon the advertiser’s registration of their payment method associated to their advertising account. Any unused promotional credit will expire after 90 days from the date the promotion credit is applied.

Advertisers must maintain a Sponsored Products or Sponsored Brands account in good standing with Amazon, subject to the terms of the Amazon Services Europe Business Solutions Agreement.
Advertisers must provide a valid payment method to receive the promotional credit.
This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.
Limit one promotional credit per seller account.