Help more shoppers discover and buy your products

Advertise on Amazon

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We’re offering £20 in free clicks* when you start advertising

Eligibility

Learn which products you can advertise, and which marketplaces you can advertise in.

Seller requirements

Account

You must have an active professional seller account and to use Headline Search Ads, be enrolled in the Amazon Brand Registry.

Shipping

You must be able to ship to all
UK addresses

Buy Box

The products you advertise with Sponsored Products must be eligible for the Buy Box.* Headline Search Ads will be shown to shoppers regardless of who is winning the Buy Box. 

* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.

Eligible categories

For Sponsored Products in the UK, product listings must be new and fall into one or more of the available categories listed below. Adult products, used products, or refurbished products are not eligible for Sponsored Products.

Appliances Computers Home and Kitchen
Arts Pet Supplies Shoes
Automotive Grocery Garden & Outdoors
Baby Electronics – Mobile Luggage
Beauty Movies and TV Sports
Camera and Photo Music DIY and Tools
DJ and Lighting Musical Instruments Toys and Games
Clothing and Accessories Office Supplies PC and Video Games
Jewellery Health and Personal Care Watches

Available marketplaces

It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business. Learn more >

Canada

Canada

Germany

Germany

France

France

China

China

India

India

Italy

Italy

Spain

Spain

Japan

Japan