Learn which products you can advertise, and which marketplaces you can advertise in.
You must have an active professional seller account and to use Headline Search Ads, be enrolled in the Amazon Brand Registry.
You must be able to ship to all
The products you advertise with Sponsored Products must be eligible for the Buy Box.* Headline Search Ads will be shown to shoppers regardless of who is winning the Buy Box.
* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.
For Sponsored Products in the UK, product listings must be new and fall into one or more of the available categories listed below. Adult products, used products, or refurbished products are not eligible for Sponsored Products.
Home and Kitchen
Garden & Outdoors
Electronics – Mobile
Movies and TV
Camera and Photo
DIY and Tools
DJ and Lighting
Toys and Games
Clothing and Accessories
PC and Video Games
Health and Personal Care
It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business. Learn more >
The number of clicks may vary depending on the cost per click of your Sponsored Products. With your registration, you will be credited with £20 in free clicks. Terms and Conditions of the Amazon Sponsored Products £20 Sign up Promotion:
When an advertiser registers a new Amazon Sponsored Products account, Amazon Services Europe S.a.r.l will apply a credit of £20 to that advertiser's new Amazon Sponsored Products account. Any unused credit will expire 90 days following the date on which the advertiser's Amazon Sponsored Products account is created, but not later than on the last day of the calendar month following the end of the calendar quarter during which the account was created. For example, if an advertiser registers an Amazon Sponsored Products account on July 1, 2017, unused credits will expire on September 28, 2017. If advertiser registers an Amazon Sponsored Products account on September 30, 2017, unused credits will expire on October 31, 2017.
Advertisers must provide a valid payment method for advertising fees to their Amazon Sponsored Products account to receive the £20 credit.
Advertisers must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
Advertisers are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
This offer and the promotional credit are non-transferable, not for resale and not redeemable for cash.
This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.