Learn which products you can advertise, and which marketplaces you can advertise in.
You must have an active professional seller account and to use Headline Search Ads, be enrolled in the Amazon Brand Registry.
You must be able to ship to all
The products you advertise with Sponsored Products must be eligible for the Buy Box.* Headline Search Ads will be shown to shoppers regardless of who is winning the Buy Box.
* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.
For Sponsored Products in the UK, product listings must be new and fall into one or more of the available categories listed below. Adult products, used products, or refurbished products are not eligible for Sponsored Products.
Home and Kitchen
Garden & Outdoors
Electronics – Mobile
Movies and TV
Camera and Photo
DIY and Tools
DJ and Lighting
Toys and Games
Clothing and Accessories
PC and Video Games
Health and Personal Care
It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business. Learn more >