Help more shoppers discover and buy your products

Amazon Sponsored Products

We’re offering £20 in free clicks* when you start advertising

Eligibility

Learn which products you can advertise, and which marketplaces you can advertise in.

Seller requirements

Account

You must have an active professional
seller account

Shipping

You must be able to ship to all
UK addresses

Buy Box

The products you advertise must be
eligible for the Buy Box*

* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.

Eligible categories

For Sponsored Products in the UK, product listings must be new and fall into one or more of the available categories listed below. Adult products, used products, or refurbished products are not eligible for Sponsored Products.

Appliances Computers Home and Kitchen
Arts Pet Supplies Shoes
Automotive Grocery Garden & Outdoors
Baby Electronics – Mobile Luggage
Beauty Movies and TV Sports
Camera and Photo Music DIY and Tools
DJ and Lighting Musical Instruments Toys and Games
Clothing and Accessories Office Supplies PC and Video Games
Jewellery Health and Personal Care Watches

Available marketplaces

Advertise worldwide by using Sponsored Products in these countries. No translation required.

Canada

Canada

Germany

Germany

France

France

China

China

India

India

Italy

Italy

Spain

Spain

Japan

Japan

 

* Terms and Conditions

The number of clicks may vary depending on the cost per click of your Sponsored Products. With your registration you will be credited with £20 in free clicks. Terms and Conditions of the Amazon Sponsored Products £20 Sign Up Promotion:

  1. When an advertiser registers a new Amazon Sponsored Products account, Amazon Services Europe S.a.r.l will apply a credit of £20 to that advertiser's new Amazon Sponsored Products account. Any unused credit will expire 60 days following the date on which the advertiser's Amazon Sponsored Products account is created, but not later than on the last day of the calendar month following the end of the calendar quarter during which the account was created. For example, if an advertiser registers an Amazon Sponsored Products account on July 1, 2017, unused credits will expire on August 29, 2017. If advertiser registers an Amazon Sponsored Products account on September 30, 2017, unused credits will expire on October 31, 2017.
  2. Advertisers must provide a valid payment method for advertising fees to their Amazon Sponsored Products account to receive the £20 credit.
  3. Advertisers must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
  4. Advertisers are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
  5. This offer and the promotional credit are non-transferable, not for resale and not redeemable for cash.
  6. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  7. Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.