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Eligibility

Learn which products you can advertise and which marketplaces you can advertise in.
Account
You must have an active professional seller account and to use Sponsored Brands Ads, be enrolled in the Amazon Brand Registry.
Products
At this time, we do not support adult products, used products, refurbished products, and products in closed categories.
Buy Box
The products you advertise with Sponsored Products must be eligible for the Buy Box.* Sponsored Brands Ads will be shown to shoppers regardless of who is winning the Buy Box.
* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.

Advertise worldwide

It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business. Learn how to get started >

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Select Your Marketplace

Asia

India
Japan
China
Korea
Thailand
Singapore
United Arab Emirates

Europe

Germany
Spain
France
Italy
United Kingdom

North America

United States of America
Canada
Mexico

South America

Brazil

Oceania

Australia
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Create Your International Listings

Check this box, if you want to sell your products on all five Amazon European marketplaces (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es) and get access to millions of additional buyers. You can sell on all these marketplaces without additional subscription fees. After registration, you only need to create listings in your home marketplace and eligible listings will automatically be re-created in the remaining four marketplaces via our “Build international listings” tool. Please read up all the details on international selling here. We will also email them to you once you register.

If you do not check the "Sell on European marketplaces" box now, you can still start selling internationally at any time.

Please note that due the introduction of a customs border between the UK and the EU, as of January 1, 2021, Amazon is unable to fulfill FBA orders across the border between the UK and EU. To sell with FBA in both the UK and EU, you will need to send inventory to fulfilment centers in the UK and EU. Click here to learn more (login required).
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