Eligibility
Learn which products you can advertise and which marketplaces you can advertise in.
Account
You must have an active professional seller account and to use Sponsored Brands Ads, be enrolled in the Amazon Brand Registry.
Products
At this time, we do not support adult products, used products, refurbished products, and products in closed categories.
Buy Box
The products you advertise with Sponsored Products must be eligible for the Buy Box.* Sponsored Brands Ads will be shown to shoppers regardless of who is winning the Buy Box.
* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.
Advertise worldwide
It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business. Learn how to get started >
North America
Europe
Middle East and North Africa
Asia Pacific
- Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the applicable Amazon Services Business Solutions Agreement.
- Advertisers must provide a valid payment method to receive the promotional credit.
- The maximum benefit an Advertiser can receive is £20 in promotional credit.
- This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
- This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
- Amazon Online UK Limited reserves the right, in its sole discretion, to terminate or modify this offer at any time.
- Limit one promotional credit per seller account.
*UK Terms and Conditions of the Sponsored Products and Sponsored Brands £20 Promotional Credit
For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from April 1st, 2020 through June 30th, 2020, Amazon Online UK Limited will automatically apply a promotional credit of £20 to that advertiser's account on the date of registration. Any unused promotional credit will expire after 31/12/2020.
For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from April 1st, 2020 through June 30th, 2020, Amazon Online UK Limited will automatically apply a promotional credit of £20 to that advertiser's account on the date of registration. Any unused promotional credit will expire after 31/12/2020.
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