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Eligibility

Learn which products you can advertise and which marketplaces you can advertise in.
Account
You must have an active professional seller account and to use Sponsored Brands Ads, be enrolled in the Amazon Brand Registry.
Products
At this time, we do not support adult products, used products, refurbished products, and products in closed categories.
Buy Box
The products you advertise with Sponsored Products must be eligible for the Buy Box.* Sponsored Brands Ads will be shown to shoppers regardless of who is winning the Buy Box.
* If you create an ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central.

Advertise worldwide

It’s easier than you think to advertise with Amazon internationally, and it can mean big results for your business. Learn how to get started >

North America

Europe

Middle East and North Africa

Asia Pacific

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