An active Amazon professional seller account.
For Sponsored Brands Ads, enrollment in the Amazon Brand Registry
Ability to ship to all U.K addresses.
Product listings in one or more of the available categories. Products must be new. Used products are not eligible for Advertising.
For Sponsored Products, eligibility for the Buy Box. If you create a Sponsored Products ad for a product listing that is not eligible for the Buy Box, your ad will not display to Amazon shoppers. Ads that are not eligible are flagged in Campaign Manager under the Advertising tab in Seller Central. Sponsored Brands Ads will be shown to shoppers regardless of who is winning the Buy Box