Advertise to reach
last-minute holiday shoppers

Bring customers to your products when they search on

Start advertising

The best way to take advantage of holiday traffic and gain exposure for your listings on is to advertise.

Sponsored Products is an easy-to-use advertising solution for Amazon sellers. As shoppers hunt for holiday purchases, these pay-per-click ads can help them find your products. Sponsored Products ads are targeted to customer search terms and appear on top of and within search results and on product detail pages.

Sellers enrolled in the Amazon Brand Registry are also eligible to use Headline Search Ads, which feature your brand logo and a selection of products, and create a free Amazon Store to provide shoppers with a custom, brand-centric multipage experience.

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4 benefitsWhy advertise with Amazon

  • Boost Sales

    Boost Sales

    Targeted ads help you reach customers who are looking for products like yours while they're deciding what to purchase.

  • Control costs

    Control costs

    Pay only when your ad is clicked. You determine how much to bid on clicks and the budget of each ad campaign.

  • Optimise easily

    Optimise easily

    Campaign reports track your ads' performance, so you can learn what's working and optimise your advertising strategy.

  • Get noticed

    Get noticed

    When shoppers are ready to buy, you want them to think of you. Ads help keep your products or brand top of mind during the holiday season.

10 keys to success Best practices for holiday advertising

  • Check eligibility

    Check eligibility

    Make sure you meet the eligibility requirements for Sponsored Products and Headline Search Ads.

  • Target automatically

    Target automatically

    When you create your first Sponsored Products campaign, use automatic targeting to let Amazon do the work of selecting the search terms to match your ads with.

  • Go manual

    Go manual

    Let your automatic campaign run for at least a week. Check your search term report to see which terms are resulting in ad clicks and sales, then use them as keywords for a manual targeting campaign to maximize success.

  • Find keywords

    Find keywords

    For more ideas for keywords, choose from the suggested keywords when creating your manual campaign. These keywords are chosen from searches that generated impressions, clicks, and sales for products that are the same as or similar to yours.

  • Make informed bids

    Make informed bids

    Not sure how much to bid on an ad click? Use suggested bid, which provides a range of winning bids for each keyword.

  • Track performance

    Track performance

    Check Campaign Manager at least once a week for valuable data, such as how many times your ad was displayed, which keywords resulted in clicks, and the sales attributed to each ad campaign.

  • Promote your catalog

    Promote your catalog

    Advertise all your product listings, not just your top sellers. During the holiday season, shoppers may change their buying habits as they purchase gifts.

  • Always be on

    Always be on

    Keep an automatic targeting campaign on at all times to track trends throughout the season and identify new search terms that work for your products.

  • Bid for top placement

    Bid for top placement

    Make your ads even more competitive for top placement by turning on Bid+, which will increase your bid by up to 50% when your ad is eligible to appear on top of search results.

  • Prep for heavy traffic

    Prep for heavy traffic

    Remember that peak traffic periods, such as Black Friday and Cyber Monday, will mean more competition for ads. Raise your bids to compete for clicks, and increase your budget so your ads stay active.

Now is the time to start advertising your products

Now is the time to start advertising your products

A 2016 consumer survey by MarkMonitor found that 42% of purchases were made online during the holiday period in UK (vs 35% during rest of year). According to Adobe, 38% of internet shoppers spent between £300-£700 on Christmas purchases in 2016.

Create your ad campaign
Want help getting started?

Want help getting started?

Visit Seller University. You will find a series of short videos that can help you set up campaigns through step by step processes.

Visit Seller University