1. Create your campaign
Your first step is to set your ad campaign's budget and end date, or choose to run it continuously. We recommend continuously running campaigns to keep your products top of mind for shoppers.
Next, decide whether you want to use automatic targeting, where Amazon targets your ads to all relevant customer searches based on your product information, or manual targeting, which lets you select keywords yourself. We recommend you start with automatic targeting to see what customers are searching for related to your products. You can download a report of the keywords that resulted in clicks on your ads.
Pick the products you want to advertise and set your bids. Then you're ready to launch your campaign.