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How it works

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1. Create a campaign
To create a Sponsored Products campaign, pick the products you want to advertise, set a budget of your choice, and choose your campaign duration. We recommend a daily budget of £10 and running your campaign without an end date—that way, shoppers can discover your products any time they shop on Amazon.Then, choose between automatic or manual targeting to be able to bid on keywords and products. The automatic option is the easiest way to get started.

For a Sponsored Brands ad, choose at least 3 products you want to advertise, add your logo and a custom headline, and decide which keywords to target and how much you want to bid for clicks. Then, you will choose where you want to drive traffic: either to your Store, or to a product listing page featuring a selection of your products. For Stores, use our pre-built templates, drag-and-drop tiles, and dynamic widgets to create your customized Store. No website experience needed.

Here’s a helpful tip: if your products aren’t winning the Buy Box or are out of stock, your ad will not display
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2. Shoppers see your ad
Sponsored Products ads are eligible to launch immediately, while Sponsored Brands Ads must undergo moderation review. Based on relevance and bid, ads are shown to customers in high-visibility spots like page 1 of search results and product detail pages.

When shoppers click on your Sponsored Products ad, they are taken to your product detail page. Your Sponsored Brands Ad will take shoppers to a custom landing page.
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3. Measure success
Use reports to see for yourself the return you get for each dollar spent. These insights will help you measure performance and optimise your ad spend.

How much does it cost?

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Sponsored Products and Sponsored Brands are cost-per-click ads, meaning you pay only when your ad is clicked. You choose how much you want to spend for a click, and you also choose your budget. You can update your daily budget at any time.

By default, advertising costs are deducted directly from your Amazon seller account balance. You're only charged when your ad receives clicks.

There is no cost to create your Store.
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