Amazon.co.uk: Learn how Sponsored Products and Headline Search Ads work
Help more shoppers discover
and buy your products
Advertise on Amazon

How it works

1. Create your campaign

When creating an ad campaign, you will need to choose the products you want to advertise, how much you are willing to bid on a click, your budget, and the campaign's duration. We recommend continuously running campaigns to keep your products top of mind for shoppers.

Select keywords for your ad to target. If you are using Sponsored Products, you can use automatic targeting to save time and have Amazon target your ads to all relevant customer searches based on your product information.

2. Shoppers see your ad

Sponsored Products ads are eligible to launch immediately, while Sponsored Brands Ads must undergo moderation review. Based on relevance and bid, ads are shown to customers with matching search terms. Ads appear in high-visibility spots like page 1 of search results and product detail pages.

When shoppers click on your Sponsored Products ad, they are taken to your product detail page. Your Sponsored Brands Ad will take shoppers to a custom landing page.

3. Measure success

Use reports to see for yourself the return you get for each dollar spent. These insights will help you measure performance and optimise your ad spend.

How much does it cost?

Sponsored Products and Sponsored Brands Ads operate on a cost-per-click, auction-based pricing model. You bid the maximum amount that you are willing to pay when a shopper clicks an ad for your product. The more competitive your bid is, the higher the chances that your ad will be displayed when it matches an Amazon shopper’s search.

By default, advertising costs are deducted directly from your Amazon seller account balance. You're only charged when your ad receives clicks.
*UK Terms and Conditions of the Sponsored Products and Sponsored Brands £20 Promotional Credit.

For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from 1st October 2018 until 31st December 2018, and register their payment method before 31st January 2019, Amazon Online UK Limited will apply a promotional credit of £20 to that advertiser's account. Promotional credits will automatically be applied upon the advertiser’s registration of their payment method associated to their advertising account. Any unused promotional credit will expire after 90 days from the date the promotion credit is applied.
 
Advertisers must maintain a Sponsored Products or Sponsored Brands account in good standing with Amazon, subject to the terms of the Amazon Services Europe Business Solutions Agreement.
Advertisers must provide a valid payment method to receive the promotional credit.
This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.
Limit one promotional credit per seller account.