Help more shoppers discover and buy your products

Advertise on Amazon

Advertise your products on

Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximize your sales.

We have two advertising solutions: Sponsored Products for promoting individual listings and Headline Search Ads for registered brand owners to promote their brand and product portfolio.

Why advertise on Amazon


Help increase your sales

Shoppers come to Amazon ready to buy. Get your ads in front of customers who are looking for just the right item to add to their cart.


Show customers what they're looking for

Target your ads to customer search terms in order to match your products to the shoppers who want them.


Get your products discovered

Your ads may appear on page one of search results or on product detail pages, which may result in an instant visibility boost.


Control your costs

Pay only for the clicks your ads receive. Campaign reports track your ads' performance, so you can measure Return on Investment and adjust your bids and budget.

Success stories

You can well have the best product in the world, but what if they cannot find you? Before Sponsored Products we were buried in the hundreds of hundreds down the search list, now we naturally rank 5th or 6th on the 1st page of the search results.

Naomi and Kyley, Torro Cases


"For every £1 we’re spending on Sponsored Products, we’re generating around £57 of sales. I would tell anyone who’s already on Amazon and selling on Amazon to definitely look at Sponsored Products."

Ravi Daryanani, Director, TT Fone

1.       Log in to Seller Central and click on the Advertising tab.

2.      Choose your products you want to advertise.

3.      Decide how much you'll bid for clicks and set an overall budget.

4.      In just a few minutes, you can launch your first campaign!


* Terms and Conditions

The number of clicks may vary depending on the cost per click of your Sponsored Products. With your registration, you will be credited with £20 in free clicks. Terms and Conditions of the Amazon Sponsored Products £20 Sign up Promotion:

  1. When an advertiser registers a new Amazon Sponsored Products account, Amazon Services Europe S.a.r.l will apply a credit of £20 to that advertiser's new Amazon Sponsored Products account. Any unused credit will expire 90 days following the date on which the advertiser's Amazon Sponsored Products account is created, but not later than on the last day of the calendar month following the end of the calendar quarter during which the account was created. For example, if an advertiser registers an Amazon Sponsored Products account on July 1, 2017, unused credits will expire on September 28, 2017. If advertiser registers an Amazon Sponsored Products account on September 30, 2017, unused credits will expire on October 31, 2017.
  2. Advertisers must provide a valid payment method for advertising fees to their Amazon Sponsored Products account to receive the £20 credit.
  3. Advertisers must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
  4. Advertisers are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
  5. This offer and the promotional credit are non-transferable, not for resale and not redeemable for cash.
  6. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  7. Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.