Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximise your sales.
We have two advertising solutions: Sponsored Products for promoting individual listings, and Headline Search Ads for registered brand owners to promote their brand and product portfolio.
Why advertise on Amazon
Help increase your sales
Shoppers come to Amazon ready to buy. Get your ads in front of customers who are looking for just the right item to add to their cart.
Show customers what they're looking for
Target your ads to customer search terms in order to match your products to the shoppers who want them.
Get your products discovered
Your ads may appear on page one of search results or on product detail pages, which may result in an instant visibility boost.
Control your costs
Pay only for the clicks your ads receive. Campaign reports track your ads' performance, so you can measure Return on Investment and adjust your bids and budget.