Help more shoppers discover
and buy your products
Advertise on Amazon

Advertise your products on

Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximise your sales.

We have two advertising solutions: Sponsored Products for promoting individual listings, and Sponsored Brands Ads for registered brand owners to promote their brand and product portfolio.
Sponsored Products
Sponsored Brands Ads
*Subject to eligibility requirements
Why advertise on Amazon
Help increase sales

Shoppers come to Amazon ready to buy. Get your ads in front of customers who are looking for just the right item to add to their cart.
Show customers what
they're looking for

Target your ads to customer search terms in order to match your products to the shoppers who want them.

Get your products discoverd

Your ads may appear on page one of search results or on product detail pages, which may result in an instant visibility boost.
Control your costs

Pay only for the clicks your ads receive. Campaign reports track your ads' performance, so you can measure Return on Investment and adjust your bids and budget
Ready to get started?
Before you begin advertising, review some of our resources like the New Advertiser Success Guide for Sponsored Products. It provides tips to help set you up for success, such as which steps to take before you start and how to set up your first Sponsored Products campaign.

1. Log in to Seller Central and click on the Advertising tab.

2. Choose your products you want to advertise.

3. Decide how much you'll bid for clicks and set an overall budget.

4. In just a few minutes, you can launch your first campaign!
*UK Terms and Conditions of the Sponsored Products and Sponsored Brands £20 Promotional Credit.

For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from 1st January 2019 until 31st March 2019, Amazon Online UK Limited will automatically apply a promotional credit of £20 to that advertiser's account on the date of registration. Any unused promotional credit will expire after 90 days from the date the promotional credit is applied.

1. Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the applicable Amazon Services Business Solutions Agreement.
2. Advertisers must provide a valid payment method to receive the promotional credit.
3. The maximum benefit an Advertiser can receive is £20 in promotional credit.
4. This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
5. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
6. Amazon Online UK Limited reserves the right, in its sole discretion, to terminate or modify this offer at any time.
7. Limit one promotional credit per seller account.