Amazon.co.uk: Advertise on Amazon with Sponsored Products

Help more shoppers discover and buy your products

Get £20 in free click credits*
New to selling on Amazon? Sign up >
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Advertise your products on Amazon.co.uk

Advertising on Amazon is an easy way for you to promote your listings. Ads appear right where customers will see them, such as the first page of search results or product detail pages. You place bids on relevant keywords, and if your bid wins and your ad matches the search, your ad gets displayed to shoppers. These targeted ads can bring your products to a new audience and help you maximise your sales.

We have two advertising solutions: Sponsored Products for promoting individual listings and Sponsored Brands Ads for registered brand owners to promote their brand and product portfolio.

Advertising solutions

Sponsored Products
Sponsored Products are ads for individual product listings on Amazon. They appear on search results pages and product detail pages, helping drive sales and product visibility.
Sponsored Brands
Sponsored Brands showcase your brand and product portfolio. Featuring your brand logo, a custom headline, and up to 3 of your products, these ads appear in search results.
Stores
Stores are custom multipage shopping destinations for individual brands that let you showcase your brand story and product offerings. They require no website experience to use.
Sponsored Products and Sponsored Brands are cost-per-click ads, so you only pay when your ad receives clicks. Stores are completely free to use.
*Subject to eligibility requirements

Achieve your business goals

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Help increase sales
Shoppers come to Amazon ready to buy. Get your ads in front of customers who are looking for just the right item to add to their cart.
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Get your products discovered
Your ads may appear on page one of search results or on product detail pages, which may result in an instant visibility boost.
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Control your costs
Pay only for the clicks your ads receive. Campaign reports track your ads' performance, so you can measure Return on Investment and adjust your bids and budget

Ready to get started?

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Before you begin advertising, review some of our resources like the New Advertiser Success Guide for Sponsored Products. It provides tips to help set you up for success, such as which steps to take before you start and how to set up your first Sponsored Products campaign.
1. Log in to Seller Central and click on the Advertising tab.
2. Choose the products you want to advertise.
3. Decide how much you want to bid for clicks and set an overall budget.
4. In just a few minutes, you can launch your first campaign!
    *UK Terms and Conditions of the Sponsored Products and Sponsored Brands £20 Promotional Credit
    For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from 1st January 2019 until 31st March 2019, Amazon Online UK Limited will automatically apply a promotional credit of £20 to that advertiser's account on the date of registration. Any unused promotional credit will expire after 90 days from the date the promotional credit is applied.
  • Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the applicable Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • The maximum benefit an Advertiser can receive is £20 in promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon Online UK Limited reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.