Amazon.co.uk: Resources to help you succeed with advertising using Sponsored Products
Help more shoppers discover
and buy your products
Advertise on Amazon

Resources

Learn more about ways you can succeed with advertising on Amazon.
Success stories
See stories from Sellers like you.
"You might well have the best product in the world, but what if they cannot find you? Before Sponsored Products we were far down the search list, now we naturally rank 5th or 6th on the 1st page of the search results."

Naomi and Kyley, Torro Cases
"For every £1 we’re spending on Sponsored Products, we’re generating around £57 of sales. I would tell anyone who’s already on Amazon and selling on Amazon to definitely look at Sponsored Products."

Ravi Daryanani, Director, TT Fone

Learning and support

Start with these quick instructional videos. Visit Seller University for even more tutorials ›
Create your first Sponsored Products campaign
Get a step-by-step walk-through
Creating a campaign with manual targeting
Get guidance on selecting your own keywords
Understand your metrics
Learn the importance of each measurement
Keyword match type
Explore this feature available in manual targeting campaigns
*UK Terms and Conditions of the Sponsored Products and Sponsored Brands £20 Promotional Credit.

For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from 1st October 2018 until 31st December 2018, and register their payment method before 31st January 2019, Amazon Online UK Limited will apply a promotional credit of £20 to that advertiser's account. Promotional credits will automatically be applied upon the advertiser’s registration of their payment method associated to their advertising account. Any unused promotional credit will expire after 90 days from the date the promotion credit is applied.

Advertisers must maintain a Sponsored Products or Sponsored Brands account in good standing with Amazon, subject to the terms of the Amazon Services Europe Business Solutions Agreement.
Advertisers must provide a valid payment method to receive the promotional credit.
This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.
Limit one promotional credit per seller account.