Help more shoppers discover and buy your products

Advertise on Amazon

We’re offering £20 in free clicks* when you start advertising

Learning and support

Start with these quick instructional videos. Visit Seller University for even more tutorials ›

Create your first Sponsored Products campaign

Get a step-by-step walk-through

Understand your metrics

Learn the importance of each measurement

Creating a campaign with manual targeting

Get guidance on selecting your own keywords

Keyword match type

Explore this feature available in manual targeting campaigns


* Terms & Conditions

The number of clicks may vary depending on the cost per click of your Sponsored Products. With your registration, you will be credited with £20 in free clicks. Terms and Conditions of the Amazon Sponsored Products £20 Sign up Promotion:

  1. When an advertiser registers a new Amazon Sponsored Products account, Amazon Services Europe S.a.r.l will apply a credit of £20 to that advertiser's new Amazon Sponsored Products account. Any unused credit will expire 90 days following the date on which the advertiser's Amazon Sponsored Products account is created, but not later than on the last day of the calendar month following the end of the calendar quarter during which the account was created. For example, if an advertiser registers an Amazon Sponsored Products account on July 1, 2017, unused credits will expire on September 28, 2017. If advertiser registers an Amazon Sponsored Products account on September 30, 2017, unused credits will expire on October 31, 2017.
  2. Advertisers must provide a valid payment method for advertising fees to their Amazon Sponsored Products account to receive the £20 credit.
  3. Advertisers must register and maintain an Amazon Sponsored Products account in good standing with Amazon.
  4. Advertisers are subject to the terms of the Amazon Services Europe Business Solutions Agreement.
  5. This offer and the promotional credit are non-transferable, not for resale and not redeemable for cash.
  6. This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  7. Amazon Services Europe S.a.r.l reserves the right, in its sole discretion, to terminate or modify this offer at any time.