Increase visibility and sales on Amazon
with advertising

Get £20 in free click credits*
New to selling on Amazon? Sign up >
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Learn more about ways you can succeed with advertising on Amazon.
New advertiser success guide
Get step-by-step instructions on getting started with Sponsored Products.

Advertising best practices
Learn about advertising your products and brand on Amazon, and best practices for the first 60 days.
Advertising for brand owners
Learn how to use advertising to help increase brand awareness and develop audience loyalty.
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Learning and support

Start advertising with these quick instructional videos from Seller University.
Create your first Sponsored Products campaign:
a step-by-step walk-through
Understand your metrics:
learn the importance of each measurement
Create a campaign with manual targeting:
get guidance on selecting your own keywords
Keyword match type:
Explore this feature available in manual targeting campaigns
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Success stories

Learn how other sellers have used advertising.
Seller testimonials
Seller testimonials
    *UK Terms and Conditions of the Sponsored Products and Sponsored Brands £20 Promotional Credit.
    For Amazon sellers that register for Amazon advertising products (Sponsored Products or Sponsored Brands) through their seller account from 1st October 2020 until 31st December 2020, Amazon Online UK Limited will automatically apply a promotional credit of £20 to that advertiser's account on the date of registration. Any unused promotional credit will expire after 31/03/2021.
  • Advertisers must maintain an advertising account in good standing with Amazon, subject to the terms of the applicable Amazon Services Business Solutions Agreement.
  • Advertisers must provide a valid payment method to receive the promotional credit.
  • The maximum benefit an Advertiser can receive is £20 in promotional credit.
  • This offer and the promotional credit are non-transferable, not for resale, and not redeemable for cash.
  • This offer is void where prohibited and in the event of fraud, mistake, or any failure to satisfy any terms of the offer.
  • Amazon Online UK Limited reserves the right, in its sole discretion, to terminate or modify this offer at any time.
  • Limit one promotional credit per seller account.