Increase visibility and sales on Amazon
with advertising

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Learn more about ways you can succeed with advertising on Amazon.
New advertiser success guide
Get step-by-step instructions on getting started with Sponsored Products.

Advertising best practices
Learn about advertising your products and brand on Amazon, and best practices for the first 60 days.
Advertising for brand owners
Learn how to use advertising to help increase brand awareness and develop audience loyalty.
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Learning and support

Start advertising with these quick instructional videos from Seller University.
Create your first Sponsored Products campaign:
a step-by-step walk-through
Understand your metrics:
learn the importance of each measurement
Create a campaign with manual targeting:
get guidance on selecting your own keywords
Keyword match type:
Explore this feature available in manual targeting campaigns
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Success stories

Learn how other sellers have used advertising.
Seller testimonials
Seller testimonials
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