Bring shoppers to your products
this Valentine's Day

Use Sponsored Products to increase product visibility on Amazon.co.uk.

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Take advantage of Valentine’s Day traffic on Amazon.co.uk.

Sponsored Products is an easy-to-use advertising solution for Amazon sellers. As shoppers hunt for Valentine’s gifts and accessories, these pay-per-click ads can help them find your products. Sponsored Products ads are targeted to customer search terms and appear on top of and within search results and on product detail pages.

Sellers enrolled in the Amazon Brand Registry are also eligible to use Headline Search Ads, which feature your brand logo and a selection of products, and create a free Amazon Store to provide shoppers with a custom, brand-centric multipage experience.

Download our guide to Valentine’s day advertising for Amazon Sellers. leaf
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4 benefitsWhy advertise with Amazon

  • Boost Sales

    Boost Sales

    Targeted ads help you reach customers who are looking for products like yours while they're deciding what to purchase.

  • Control costs

    Control costs

    Pay only when your ad is clicked. You determine how much to bid on clicks and the budget of each ad campaign.

  • Optimise easily

    Optimise easily

    Campaign reports track your ads' performance, so you can learn what's working and optimise your advertising strategy.

  • Get noticed

    Get noticed

    When shoppers are ready to buy, you want them to think of you. Ads help keep your products or brand top of mind during Valentine's Day.

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10 keys to success Best practices for advertising

  • Check eligibility

    Check eligibility

    To advertise with Sponsored Products, you'll need to have: an active account in good standing with Amazon, the ability to ship to all UK addresses, a valid credit card, product listings in one or more eligible categories (we do not support adult products, used products or refurbished products).

  • Optimise Product Pages

    Target automatically

    Treat your product detail page like your shop window, by ensuring you have accurate and helpful product information available.

  • Buy Box eligibility

    Go manual

    The Buy Box is the button that shoppers use to start purchasing your product. If another seller, who is selling the same product as you wins the Buy Box, your product will not be advertised. To give yourself the best opportunity to win the Buy Box, you’ll need to select products that are always in stock, offer competitive pricing, multiple shipping options and great customer service.

  • Be discoverable

    Find keywords

    Select “Automatic Targeting” to leverage our keyword algorithm. This tool will select keywords for your ads based on searches that generated impressions, clicks and sales for products that are the same as or similar to yours.

  • Daily Budget

    Make informed bids

    Your daily budget should be high enough so your campaigns do not end midday, or you may miss out on sales. We recommend a minimum of £10.

  • Always be on

    Always be on

    Be sure to select the “no end date” option when building your campaigns. By setting them to run continuously, you may capture demand for your products that you didn’t realise you have.

  • Manual campaigns

    Manual Campaigns

    Manual campaigns allow you to add your own keywords that you believe to associate with your products, meanwhile Amazon will suggest keywords for you to add to your manual campaign, based on its algorithm. We recommend a minimum of 50 keywords to get your campaigns going.

  • Use data

    Drive decisions with data

    Check Campaign Manager, our online reporting tool, at least once a week for valuable data, such as how many times your ad was displayed, which keywords resulted in clicks and sales attributed to each ad campaign.

  • Bid for top placement

    Bid for top placement

    Make your ads even more competitive for top placement by turning on Bid+, which will increase your bid by up to 50% when your ad is eligible to appear on top of search results.

  • Think long term

    Prep for heavy traffic

    Valentine’s Day may mean you advertise specific items from your catalogue. However it’s important to keep your general discoverability up after this key event too. Keep an automatic targeting campaign on at all times to track trends throughout the season and identify new search terms that work for your products.

Now is the time to start advertising your products

Now is the time to start advertising your products

This romantic time is the first of many key retail events on Amazon.co.uk to come in 2018. Millions of passionate shoppers will be looking for the perfect gifts for their loved ones, and romantic accessories to make their special day. So what better time to advertise than now?

Create your ad campaign
Want help getting started?

Want help getting started?

Visit Seller University. You will find a series of short videos that can help you set up campaigns through step by step processes.

Visit Seller University