Grow your business with Fulfilment by Amazon

New to Selling on Amazon?

Already Selling on Amazon? Start using FBA ›

What is Fulfilment by Amazon?

Most Amazon sellers opt for FBA when they want to generate more sales without necessarily
investing more in logistics. FBA helps sellers of any size scale their business, in just a few days,
from selling in one country to selling across Europe.

Fulfilment by Amazon (FBA) is a group of fulfilment solutions offered by Amazon to its sellers,
in order to empower them to trade faster and easier across Europe. Opting for FBA essentially
means choosing to let Amazon store, pick, pack and deliver your products to the buyer’s address.


of sellers who joined FBA to gain access to Prime customers confirmed they achieved their goal.i


of sellers who joined FBA to sell internationally confirmed they were able to expand thanks to FBA.i


of sellers who chose FBA to increase sales on Amazon confirmed that after joining FBA their sales went up.i

Why do FBA products end up by selling more?

FBA products communicate to buyers a set of benefits that make them stand out from the crowd: listed with the “fulfilled by Amazon” remark, they are often displayed next to the Amazon Buy Box and when eligible they are automatically enabled with Prime delivery options in all five of Amazon’s European Marketplaces.

Prime badge listing

FBA products are listed with the Prime badge alongside. This comes in handy for Amazon “Prime” buyers who filter their search results to weed out sellers not offering Prime shipping.

Fulfilment by Amazon trucks

When a buyer selects your product he will pick an available shipping option. Buyers favor your products fulfilled directly by Amazon.

Win the Buy Box
Products fulfilled by Amazon have increased chances to win the Buy Box. When you win the “Buy Box” this will be displayed alongside your product so that when buyers select “Add to Basket” they will be buying your product.

See more about how FBA works.

Selling internationally with FBA

Selling internationally
couldn't be simpler

On average, FBA sellers that joined Pan-European FBA
increased their sales by an additional 30%i

Find out more about selling internationally with FBA.

FBA doesn’t just help sell more. It also makes it easy for you to run your business. This is how we do it:

Easy pay-per-use fulfilment Solution

Easy pay-per-use fulfilment Solution

When you join FBA, you start taking advantage of Amazon’s European logistics capabilities. There are no subscription fees, contracts or minimum inventory requirements asked. Check FBA pricing.

Less time invested in inventory forecasting and management

Less time invested in inventory forecasting and management

Our fulfilment centers across Europe are built with your inventory in mind. Send your choice and quantity of FBA enabled products to our fulfilment centers at competitive rates with our Partner Carriers. Let Amazon pick, pack and ship orders to your customers so you can just focus on selling.

Offer your customers our trusted customer service

Offer your customers our trusted customer service

Amazon puts customers first; hence, your customers will enjoy exceptional 24/7 customer service in the local language of the marketplace and gift wrapping services at no extra cost to you and at Amazon standards.

A programme tailored to you

“FBA allowed me to sell many more product lines of all shapes and sizes, removing - almost overnight - the constrictions I’d been working to. I could also confidently maintain the high level of customer service that I prided myself on.”

Zamir Cajee, CEO

These are based on 4,494 responses of EU sellers on FBA Annual seller survey conducted in October-November 2016.

Based on a sample of 10,175 FBA sellers across Europe, of which 330 joined Pan-European FBA.

Amazon Prime

When you join FBA, your products that are eligible for Prime automatically gain Prime status, which can increase your product exposure and competitiveness.

Amazon Prime is an increasingly popular membership programme for Amazon customers; it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages for an annual membership of £79.

Amazon Prime subscribers are among Amazon's most loyal customers and often order more frequently, making their purchasing decisions based on the delivery options available to them. They often filter products they’re considering purchasing in order to only see items that are eligible for Prime.

New to Selling on Amazon?

Already Selling on Amazon? Start using FBA ›