Grow your business with Fulfilment by Amazon

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Grow your business with Amazon's World-Class Fulfilment

  • Fulfilment by Amazon (FBA) helps you grow your business in the UK and internationally when you sell on Amazon and through other sales channels. FBA gives you access to Amazon’s world-class logistics resources, fast, free delivery options for your products, and trusted and acclaimed customer service in the local language. Send your choice of products to an Amazon fulfilment center and we’ll store your inventory, pick, pack and ship it EU-wide when customers order.

  • Moreover, FBA products are eligible for Prime so you gain access to millions of our most loyal and active customers.

  • FBA is integrated with your Amazon selling account and offers a flexible, pay-per-use model without minimum inventory requirements.

Enjoy these benefits when you use FBA

Increase competitiveness and optimize sales

  • Reach millions of loyal Amazon Prime customers with increased visibility of your products

  • Increase sales by competing for the Buy Box more effectively as your products get the same visibility as Amazon’s retail products with fast-track delivery options to customers

  • Provide Amazon’s acclaimed 24x7 customer service and enable customers to access Amazon Prime Shipping benefits with fast, free delivery options

Sell easily across Europe with one seller account

  • Fulfill orders from all 5 Amazon marketplaces (,,,,

  • Export to millions of customers across Europe with a single seller account & one local inventory pool

  • Amazon takes care of customer service in the local language and handles returns

Scale your business with ease

  • Flexible pay-per-use model that scales up and down as your business needs change with no minimum inventory requirements, subscription fees or contracts

  • Use FBA on the products of your choice and own and control the quantity you store with Amazon

  • Pay only for order fulfilment services and storage space used

Fulfil orders from multiple sales channels

  • Use Multi-Channel Fulfilment by Amazon to fulfil orders from your own website or other channels

  • Directly integrate with your sales platform and offer expedited delivery options to customers

  • Amazon stores your inventory for you and handles shipments to over 20 European countries

Increase customer satifsaction

  • 24/7 customer service for delivery related issues in the local language and gift wrapping service available to customers at no extra cost to you

  • FBA will help you manage the spike in customer contacts during peak selling periods

  • Amazon will also handle your customer returns

Leverage Amazon’s world-class logistics

  • Amazon’s world-class logistics resources and Europe-wide distribution network ensure your products are stored safely and your orders get fulfilled even when you are on vacation

  • Send your choice and quantity of FBA enabled products to our fulfilment centers at competitive rates with our Partner Carriers

Amazon Buy Box

La "Buy Box" es el cuadro de la página de detalles del producto en la que un cliente empieza el proceso de compra al añadir uno o varios artículos a su cesta.

Una de las principales características de la plataforma Amazon es que un mismo producto puede estar a la venta a través de varios vendedores. Si varios vendedores ofrecen el mismo producto con el estado "Nuevo", podrán competir por ganar la Buy Box para ese producto.

El cumplimiento de los requisitos para ganar la Buy Box está ligado a criterios específicos de rendimiento del vendedor que determinan quiénes son los vendedores que han proporcionado a los clientes de forma continuada el mejor servicio de compra en

Amazon Premium

Amazon Premium es un programa de miembros cada vez más popular para clientes de Amazon que incluye Envío garantizado 2 a 3 días GRATIS ilimitado en península e Islas Baleares para millones de productos y otras ventajas por una tarifa de 14,95/año.

Al inscribirte en Logística de Amazon, tus productos optan automáticamente a Amazon Premium, lo que puede incrementar su visibilidad y competitividad. Los usuarios de Amazon Premium están entre los clientes más fieles de Amazon, y normalmente realizan pedidos con más frecuencia, basando sus decisiones de compra en las opciones de entrega a su disposición.

Sólo los artículos gestionados por Amazon pueden considerarse aptos para Amazon Premium.

What sellers say


Philippe Pilette

"FBA allowed me to sell many more product lines of all shapes and sizes, removing--almost overnight--the constrictions I'd been working to. I could also confidently maintain the high level of customer service that I prided myself on."

Julius Oliveti
Founder of Lupo

Zeto UK

Elise Phélippeau

"We saw a huge surge in sales in October, November and December during this busy period for Amazon. This, together with the cost savings of FBA, enabled me to buy larger quantities of stock, secure better prices from my suppliers and remain competitively priced on Amazon. It’s great to know that I can send stock to Amazon’s warehouse and that Amazon will always get it to my customers on time."

Mark Jones
Founder of Zeto UK


Alison et Claude

"Amazon’s Marketplace and fulfilment programme have allowed me to turn a small niche business into an international brand. Amazon customers feel confident in us as a business and as a brand when they see our feedback on Amazon. It was easy to set up and Amazon’s support team is always quick to respond to queries."

Maninder Sahota
Founder and CEO of Lovarzi

New to Selling on Amazon?

Already Selling on Amazon? Start using FBA ›