FBA New Selection program

Try Fulfilment by Amazon (FBA) and get free shipping to an Amazon warehouse, free storage, free removals and free return processing.
To get started with FBA New Selection:
New to selling on Amazon? Start selling

Join FBA and take advantage of the New Selection program to reach more customers

Program Benefits

The New Selection program offers a discount on shipping to fulfilment centres for sellers who are new to FBA. Additionally, the program offers free storage, free removals and free return processing for a limited time for eligible new-to-FBA ASINs. Sellers enrolled in the program can get benefits for up to 500 new ASINs per year. The 500-ASIN limit will be reset January 1 every year. To get the benefits, sellers must enrol in the program and maintain eligible status.
Sellers who are new to FBA can qualify for

Free shipping to a fulfilment centre (up to £80)

For sellers who are new to FBA across Amazon’s European marketplaces—United Kingdom, Germany, France, Italy and Spain—and who enrol in the New Selection program, we will waive the first £80 in inbound transportation charges through the Amazon Partnered Carrier program.
All eligible new-to FBA* ASINs qualify for

Free monthly storage and free removals

Free monthly storage for the first 50 units sent to Amazon fulfilment centres for 90 days after the first unit is received. Free removals for any of those first 50 units for 180 days after the first inventory-received date
*New to FBA product across Amazon’s European marketplaces—United Kingdom, Germany, France, Italy and Spain
New Clothing & Accessories, Shoes & Bags, Jewellery and Watches ASINs also can get

Free return processing

Free return processing for up to 50 units of each ASIN that customers return to the fulfilment centre within 120 days of the first inventory-received date.
about the program benefits and see the terms and conditions below
Example

Orders

  • 50 units sent to a fulfilment centre in the UK
  • 2 units returned from customers after a successful order
  • 2 units removed and sent back to the seller at a UK address

Seller Profile

  • New to FBA
  • Enrolled in New Selection program
  • Sells shoes

Product

  • Size: 12.4cm × 22.6cm × 34.6cm
  • Number: 1 ASIN, 50 units
With FBA Programme
£79.5
Inbound transportation charge for 50 units
Inbound transportation charge varies by carrier and marketplace
+
£6.87
Monthly storage fee
30 days storage
+
£0.9
Removal order fees
2 items removed and sent back to the seller
+
£4.97
Return processing fees
2 items returned by the customer
=
£92.24
Total
With FBA New Selection
£0
Total

Here's how it works

1.
New to selling on Amazon? Register as a Professional seller
Click Start selling. The Professional selling plan gives you the opportunity to sell an unlimited number of products and pay a £25 (exclusive of VAT) monthly subscription fee.

2.

Enrol in the FBA New Selection program

Click the Enrol now button below. To be eligible for free shipping, you must be enrolled in New Selection before you send your first shipment to a fulfilment centre.

3.

Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA

Creating listings for the first time:
Once you have registered as a seller and enrolled in FBA New Selection, create your listings in one or more of Amazon’s European marketplaces. Select the Fulfilment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfilment centre.
Switch your existing listings to FBA:
Visit the Manage inventory page in your Seller Account, choose the products you want Amazon to fulfil, and click Change to Fulfilled by Amazon under Actions. Download our Quick Launch Guide for more information about selling with FBA.

4.

Enjoy benefits of the program, while reaching more customers

After you enrol, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the program terms and conditions.

To enrol in FBA New Selection, click the button below

New to selling on Amazon? Start selling
This program is available in marketplaces around the world

FBA New Selection program terms and conditions

The English version of these terms and conditions is the definitive legal version. Translations into German, French, Italian, Spanish, Chinese, Japanese and Korean are available for your ease of reference only.

The following terms and conditions (these “Terms”) supplement the Amazon Services Europe Business Solutions Agreement, including the FBA Service Terms, and govern your participation in the FBA New Selection Program (the "Program"). Unless otherwise provided in these Terms, all capitalized terms are as defined in the BSA and the FBA Service Terms. By participating in the Program, you agree to these Terms.

1. The Program starts on April 1, 2020, and is available in the Amazon European marketplaces of the United Kingdom, Germany, France, Italy and Spain.
2. Only Professional Sellers are eligible for the Program. Your participation in the Program is subject to Amazon’s approval.
3. To be eligible for the discount on the inbound shipment charge to an Amazon fulfilment centre, sellers must:
a. Be new to FBA across Amazon European marketplaces (United Kingdom, Germany, France, Italy and Spain) (have not sent inventory to FBA in the past)
b. Send their first shipment to a fulfilment centre after April 1, 2020
c. Be enrolled in the FBA New Selection programme before sending their first shipment to a fulfilment centre
d. Use an Amazon Partnered Carrier to send their shipment to a fulfilment centre
4. For all other benefits of the New Selection Program "Eligible Sellers" means: Professional sellers who have no storage limit. "Eligible ASIN" means one of the first 500 ASINs you create for FBA after you are enrolled in the Programme that is:
a. New to FBA;
b. A parent ASIN not previously enrolled in FBA within the last 180 days;
c. Not a Media or used item;
d. Small standard or large standard size; and
e. Received at an Amazon fulfilment centre after the programme start date of 1 April 2020.
5. To be eligible for free returns processing, an ASIN must be in the Clothing & Accessories, Shoes & Bags, Jewellery or Watches category and meet the Eligible ASIN criteria specified above.
6. The Eligible ASIN limit (500 parent ASINs) will be reset January 1 each year.
7. Eligible ASINs exclude:
a. New child ASINs created under a parent ASIN that already exists on FBA;
b. Oversize products; and
c. Media and used items.
8. Seller must be enrolled in the program before an ASIN’s first inventory-received date at an Amazon fulfilment centre for the ASIN to qualify for monthly storage, removal, and return processing fee waivers.
9. For each Eligible ASIN, FBA will waive monthly storage fees for the first 50 units of each new parent ASIN in the 90 days after the first unit is received at an Amazon fulfilment centre. If you are not in the Pan-European FBA programme, you will receive this benefit based on the first country in which you send units of your new ASIN to a fulfilment centre. Sellers in the Pan-European FBA programme can send inventory to fulfilment centres in any of the Amazon European marketplaces and get the monthly storage fee waived for the first 50 units combined across these marketplaces. Sellers can remove any of those first 50 units within 180 days after the first inventory-received date with no FBA removal fees.
10. For Clothing & Accessories, Shoes & Bags, Jewellery and Watches only, FBA will waive return processing fees for up to 50 units of each eligible parent ASIN. Returned items must be received at a fulfilment centre within 120 days of the first inventory-received date.
11. A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
12. Amazon may change or cancel the Program at any time by giving you 30 days' prior written notice.
13. Participation in the Fulfilment by Amazon program is subject to the FBA Service Terms and policies in the Business Solutions Agreement. These Terms will terminate automatically upon any termination of the BSA or the FBA Service Terms.
14. You acknowledge that storing units in an additional country to your home marketplace country will trigger additional VAT obligations for your business and may trigger other reporting requirements such as Intrastat. You will be responsible for the collection and payment of your taxes together with the filing of all relevant returns where required.