How to start with FBA - Fulfilment by Amazon guide - Amazon.co.uk

Discover how Fulfilment by Amazon works

New to Selling on Amazon?

How Fulfilment by Amazon works

Fulfilment by Amazon (FBA) makes selling across Europe easier than ever before.

Send your products to Amazon’s Fulfilment Centres and let us take care of the rest. From storing and giving your items Prime listing status to final shipping. We also manage order tracking, customer service and handle returns all over Europe.

How to start using FBA? Follow our 5-steps guide to know how it works

Select FBA option
1

Select the ‘Fulfilment by Amazon’ option when you list products

Send your products to a Fulfilment Centre
2

Send your products to
an Amazon Fulfilment
Centre where we store them

Products enabled with Prime delivery
3

All FBA offers are listed as 'Fulfilled by Amazon'. Eligible offers get the Prime badge

Pick, pack and ship your products
4

We pick, pack & ship
your products directly
to customers, all over
Europe

Customer services
5

We provide customer service in local language and handle returns.

Select FBA option
1

Select the ‘Fulfilment by Amazon’ option when you list products

If you are completely new to Selling on Amazon the first step is to register as a Seller

Once in your Seller account, select the ‘Fulfilment by Amazon' option when listing your products. You will be automatically guided through the process of shipping your products to the Amazon Fulfilment Centre. More information on how to start using FBA.

Send your products to an Amazon Fulfilment Centre

Simply follow the shipping guidelines to send your products to the Amazon Fulfilment Centre.

Select your own carrier to ship your product to our Fulfilment Centres or benefit from the 'Partnered Carrier Programme' in which Amazon has negotiated competitive rates with partner carriers.

After you send your products, Amazon receives and scans your inventory at the Fulfilment Centre and stores it.
2
Send your products to an Amazon Fulfilment Centre
Products enabled with Prime delivery
3

Your offers are listed as 'Fulfilled by Amazon' & eligible offers get the 'Prime' badge

All FBA offers are listed as 'Fulfilled by Amazon'.

Your eligible products will be enabled with Prime – Amazon’s premium service for millions of our most loyal and active customers – and in many cases with FREE delivery.

You have an increased chance of winning the Buy Box.

This helps make your offers even more attractive. Selling has never been easier!

We pick, pack & ship your products direct to customers, all over Europe

Amazon’s high-speed web-to-warehouse picking and sorting system locates, packs and dispatches your orders to customers all over Europe. We even provide customers with the tracking numbers when available.
4
Pick, pack and ship your products
Get good feedback ratings
5

We provide customer service in local language and handle returns

With FBA, Amazon provides customer service for orders on amazon.co.uk and the other Amazon European marketplaces in the language of the marketplace – allowing you to expand into new countries more easily.

We’ll handle any refund and return requests for you directly with the customer.

Have more questions?

Read our FAQs for more details.

New to Selling on Amazon?

Already Selling on Amazon? Start using FBA ›