Discover how Fulfilment by Amazon works

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How Fulfilment by Amazon works

Fulfilment by Amazon (FBA) makes selling across Europe easier than ever before.

Send your products to Amazon’s Fulfilment Centres and let us take care of the rest. From storing and giving your items Prime listing status to final shipping. We also manage order tracking, customer service and handle returns all over Europe.

Follow our 5-steps guide to know how it works

Select FBA option


Select the ‘Fulfilment by Amazon’ option when you list products

Send your products to a Fulfilment Centre


Send your products to an Amazon Fulfilment Centre

  • Simply follow the shipping guidelines to send your products to the Amazon Fulfilment Centre.
  • Select your own carrier to ship your product to our Fulfilment Centres or benefit from the 'Partnered Carrier Programme' in which Amazon has negotiated competitive rates with partner carriers.
  • After you send your products, Amazon receives and scans your inventory at the Fulfilment Centre and stores it.
Products enabled with Prime delivery


Your offers are listed as 'Fulfilled by Amazon' & eligible offers get the 'Prime' badge

  • All FBA offers are listed as 'Fulfilled by Amazon'.
  • Your eligible products will be enabled with Prime – Amazon’s premium service for millions of our most loyal and active customers – and in many cases with FREE delivery.
  • You have an increased chance of winning the Buy Box.
  • This helps make your offers even more attractive. Selling has never been easier!
Pick, pack and ship your products


We pick, pack & ship your products direct to customers, all over Europe

  • Amazon’s high-speed web-to-warehouse picking and sorting system locates, packs and dispatches your orders to customers all over Europe. We even provide customers with the tracking numbers when available.
Get good feedback ratings


Your customers have a good experience and will give you good ratings

  • With FBA, Amazon provides customer service for orders on and the other Amazon European marketplaces in the language of the marketplace – allowing you to expand into new countries more easily.
  • We’ll handle any refund and return requests for you directly with the customer.

Have more questions?

Read our FAQs for more details.

Select the 'Fulfilment by Amazon' option

Convert to Fulfilment by Amazon option

Amazon Buy Box

The Buy Box is the box on a product detail page in which a customer starts the purchase process by adding an item or items to their shopping basket.

A key feature of the platform is that the same product can be sold by several sellers. If several sellers offer the same product in ‘new’ condition, they may be eligible to compete for the Buy Box for that product.

A Seller’s eligibility to win the Buy Box is tied to many criteria including Seller performance that identifies those who have consistently provided customers with a great buying experience on the site.

Amazon Prime

When you join FBA, your products that are eligible for Prime automatically gain Prime status, which can increase your product exposure and competitiveness.

Amazon Prime is an increasingly popular membership programme for Amazon customers; it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages for an annual membership of £79.

Amazon Prime subscribers are among Amazon's most loyal customers and often order more frequently, making their purchasing decisions based on the delivery options available to them. They often filter products they’re considering purchasing in order to only see items that are eligible for Prime.

Receiving and scaning inventory

Inventory you send to Amazon Fulfillment Centre is generally scanned and made available for sale within three business days of being received.

You can track the status of your shipment in the Shipping Queue with the status cycling through in Transit, Delivered, Checked-In, Receiving and finally Closed.

During the Receiving process, your item's barcodes are individually scanned and entered into the tracking system, the dimensions and weight are captured for storage and fulfilment purposes.

New to Selling on Amazon?

Already Selling on Amazon? Start using FBA ›