FBA helps you increase sales

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Fulfilment by Amazon (FBA) helps you increase sales by giving you advantages on:

1. How customers discover your products

a) FREE Shipping Filter: Non-Prime customers can filter search and browse results to show only products that are eligible for FREE Delivery.

b) Amazon Prime Filter: Prime members can filter search and browse results to show only products that are eligible for Amazon Prime. Amazon Prime is an increasingly popular membership programme for Amazon customers, it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages. Only items fulfilled by Amazon are eligible for Prime benefits.

c)  Fulfilled by Amazon: Many customers trust our fulfilment capabilities and get "peace of mind" by choosing products that are Fulfilled by Amazon.

2. How customers buy your products

  • Competitive Price Sorting: When comparing offers for the same product, the offer listing page ranks the offers based on the price plus shipping by default. Since FBA listing are eligible for FREE Delivery the shipping cost is £0.00 and therefore ranked before other offers with same price but not FREE Delivery.

  • Win the Buy Box: FBA helps you improve your performance-based requirements increasing your chances of winning the Buy Box. If your product wins the Buy Box, customers can add it to their cart with one click.

  • Delivery costs across the UK and Europe: FBA will only charge one competitive rate no matter where in the UK or Europe a customer orders from for all the orders on amazon.co.uk.

a) Qualifikation für den Wettbewerb um das Einkaufswagen-Feld: Versand durch Amazon kann zur Verbesserung Ihrer Verkäufer-Performance beitragen, womit Ihre Chancen auf den Gewinn des Einkaufswagen-Feldes steigen

b) KOSTENFREIER Standardversand: „Versand durch Amazon“-Angebote kommen für den KOSTENFREIEN Standardversand in Frage, was die Kunden auch in den Angebotsdetails sehen können.

c) Hinweis auf Versand durch Amazon: „Versand durch Amazon“-Angebote werden mit dem Hinweis „Versand durch Amazon“ gekennzeichnet. Viele Kunden vertrauen unserer Versand- und Logistikkompetenz und fühlen sich sicherer, wenn sie Produkte wählen, die von Amazon versendet werden.

d) Geschenkverpackung: Bei dafür in Frage kommenden „Versand durch Amazon“- Angeboten erscheint der Hinweis Geschenkverpackung , wodurch dem Verkäufer keine Kosten entstehen.

e) Expressversandoptionen: Amazon bietet beschleunigte Versandoptionen an und Kunden können dann den frühesten Liefertermin bei Bestellung innerhalb der angegebenen Zeit sehen.

f) Sortierung der Angebote nach günstigsten Preisen: Beim Vergleich von Angeboten desselben Produkts werden die Angebote auf der Seite „Alle Angebote“ standardmäßig mit Sortierung nach günstigstem Preis + Versandkosten angezeigt. Da „Versand durch Amazon“-Angebote für den KOSTENFREIEN Versand qualifiziert sind, betragen die Versandkosten für Kunden je nach Artikel 0,00 €.

3. How customers receive your products

  • Expedited delivery options: Amazon can offer expedited options and customers can then see the soonest we could deliver your product to them if they order within the time displayed.

    Want it tomorrow? Order within 2 hours 3 minutes and choose for 1 Day Delivery at checkout.

4. How they experience customer service

  • Amazon Customer Service: FBA orders can benefit from the excellent customer service as Amazon's own deliveries all at no additional cost to you. Amazon customer service is available 24/7 365 days a year. Customer can track orders, request refunds, and submit returns through Amazon.co.uk. Amazon customer service is provided for all FBA orders 24/7 and 365 days a year, at no additional cost to you. So even if you are away on holiday, FBA will be providing customer service for all fulfilment enquiries from customers.

Amazon Prime

Amazon Prime is an increasingly popular membership programme for Amazon customers, it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages for an annual membership of £ 79.

When you join FBA, your products are automatically eligible for Prime, which can increase your product exposure and competitiveness. Amazon Prime subscribers are among Amazon's most loyal customers and often order more frequently, making their purchasing decisions based on the delivery options available to them. They often filter products they consider purchasing so that they just see items which are eligible for Prime.

Only items fulfilled by Amazon are eligible for Prime benefits.

 

Amazon Buy Box

The “Buy Box” is the box on a product detail page where a customer starts the purchase process by adding an item or items to their shopping basket.

A key feature of the Amazon platform is that the same product can be sold by several sellers. If several sellers offer the same product in “new” condition, they may be eligible to compete for the Buy Box for that product.

Eligibility to win the Buy Box is tied to specific seller performance criteria that identify the sellers who have consistently provided customers with a great buying experience on the Amazon.co.uk site.

 

A) Non-Prime customers can filter search and browse results to show only products that are eligible for FREE Delivery.

B) Prime customers see that your product is eligible for free One-Day Delivery on millions of eligible items at no additional cost to you.

Amazon Prime subscribers are among Amazon's most loyal customers.

C) Non Prime customers can filter search and browse results to show only products that are eligible for FREE Shipping on orders over £20 or book orders with at least £10 of books.

 

A) FBA helps you improve your performance-based requirements increasing your chances of winning the Buy Box. If your product wins the Buy Box, customers can add it to their cart with one click.

B) FBA products receive the same advantages than Amazon own products. This includes in many cases free Shipping.

C) Customers see that Amazon handles the fulfilment and customer service for their order. Many customers trust our fulfilment capabilities and get "peace of mind" by choosing products that are Fulfilled by Amazon.

D) Eligible FBA products are automatically listed with Gift-wrap available at no cost to the seller.

E) Amazon can offer expedited options and customers can then see the soonest we could deliver your product to them if they order within the time displayed.

 

New to Selling on Amazon?

Already Selling on Amazon? Start using FBA ›