Grow your business with Fulfilment by Amazon

New to Selling on Amazon?

Already Selling on Amazon? Start using FBA ›

What is Fulfilment by Amazon?

Most Amazon sellers opt for FBA when they want to generate more sales without necessarily
investing more in logistics. FBA helps sellers of any size scale their business, in just a few days,
from selling in one country to selling across Europe.

Fulfilment by Amazon (FBA) is a group of fulfilment solutions offered by Amazon to its sellers,
in order to empower them to trade faster and easier across Europe. Opting for FBA essentially
means choosing to let Amazon store, pick, pack and deliver your products to the buyer’s address.

83%

of sellers who joined FBA to gain access to Prime customers confirmed they achieved their goal.i

79%

of sellers who joined FBA to sell internationally confirmed they were able to expand thanks to FBA.i

78%

of sellers who chose FBA to increase sales on Amazon confirmed that joining FBA their sales went up.i

Why do FBA products end up by selling more?

FBA products communicate to buyers a set of benefits that make them stand out from the crowd: listed with the “fulfilled by Amazon” remark, they are often displayed next to the Amazon Buy Box and when eligible they are automatically enabled with Prime delivery options in all five of Amazon’s European Marketplaces.

Prime badge listing

FBA products are listed with the Prime badge alongside. This comes in handy for Amazon “Prime” buyers who filter their search results to weed out sellers not offering Prime shipping.

Fulfilment by Amazon trucks

When a buyer selects your product he will pick an available shipping option. Buyers favor your products fulfilled directly by Amazon.

Win the Buy Box
Products fulfilled by Amazon have increased chances to win the Buy Box. When you win the “Buy Box” this will be displayed alongside your product so that when buyers select “Add to Basket” they will be buying your product.

See more about how FBA works.

Selling internationally with FBA

Selling internationally
couldn't be simpler

On average, FBA sellers that joined Pan-European FBA
increased their sales by an additional 30%

Find out more about selling internationally with FBA.

FBA doesn’t just help sell more. It also makes it easy for you to run your business. This is how we do it:

Easy pay-per-use fulfilment Solution

Easy pay-per-use fulfilment Solution

When you join FBA, you start taking advantage of Amazon’s European logistics capabilities. There are no subscription fees, contracts or minimum inventory requirements asked. Check FBA pricing.

Less time invested in inventory forecasting and management

Less time invested in inventory forecasting and management

Our fulfilment centers across Europe are built with your inventory in mind. Let Amazon pick, pack and ship orders to your customers so you can just focus on selling.

Offer your customers our trusted customer service

Offer your customers our trusted customer service

Amazon puts customers first; hence, your customers will enjoy exceptional 24/7 customer service in the local language of the marketplace and gift wrapping services at no extra cost to you and at Amazon standards.

A programme tailored to you

“FBA allowed me to sell many more product lines of all shapes and sizes, removing - almost overnight - the constrictions I’d been working to. I could also confidently maintain the high level of customer service that I prided myself on.”

Zamir Cajee, CEO
iQualTech

Why choose Fulfilment by Amazon?

With Fulfilment by Amazon (FBA) you can ship products anywhere in the UK from as low as GBP 0.6 for a small 100g envelope to GBP 6.85 for an oversized 30 kg package.

Also, interested in shipping internationally? With FBA you can ship from the UK to the rest of the Europe from as low as €2.49. Want to find out the relevant fulfilment fees for your products? Check out FBA’s pricing.

How Fulfilment by Amazon can help you grow your business

Increased desirability of your products

Increase product desirability

FBA listings are automatically displayed with the Prime logo alongside, so that Prime customers can easily spot and add products to their shopping basket. When you join FBA, your products will also be listed with the Prime logo next to them. Additionally, all FBA products display the “Fulfilled by Amazon” promise so that customers know that Amazon handles packing, delivery, customer service and returns. Customers across Europe will favour buying products that are fulfilled directly by Amazon.

Increased visibility of your products

Increased visibility of your products

When you list your products on FBA you compete for the Buy Box more effectively because your products display the guaranteed delivery date messaging.

Easily expand your business locally and internationally

Easily expand your business locally and internationally

When you let Amazon handle storage and fulfilment for your products, you can run an online business successfully without having to actually develop your own logistics. With the new Pan-European FBA programme you can scale from selling domestically to selling internationally in a matter of days, without any need to set up your own fulfilment.

Offer your customers Amazon's trusted customer service

Offer your customers Amazon's trusted customer service

Amazon puts customers first; hence, your customers will enjoy exceptional 24/7 customer service in the local language of the marketplace, gift wrapping services and returns management at no extra cost to you and at Amazon standards.

Easy pay-per-use fulfilment solution

Increase customer satisfaction

When you join FBA, you start taking advantage of Amazon’s European logistics capabilities. There are no subscription fees, contracts or minimum inventory requirements asked. Check FBA pricing.

Less time invested in inventory forecasting and management

Less time invested in inventory forecasting and management

Our fulfilment centres across Europe are built with your inventory in mind, so your products can be stored close to where your customers are, ready to be shipped in a few days. Let Amazon pick, pack and ship orders to your customers so you can focus on what’s more important: growing your business. Send your choice and quantity of FBA enabled products to our fulfilment centers at competitive rates with our Partner Carriers.

Discover the benefits of Fulfilment by Amazon

Sign up today and let us help you effortlessly grow your business and deliver to more customers for less!

Fulfilment by Amazon (FBA) is a group of fulfilment solutions designed to empower Amazon sellers to trade faster and easier across Europe. Amazon sellers opt for FBA when they want to generate more sales without investing in logistics: scaling from selling domestically to selling across Europe is possible in just a few days. 
Focus on your business, not on fulfilling orders:
With FBA you do not need to invest in logistics in order to run a successful online business. Send your choice of products to an Amazon fulfilment centre and we’ll store your inventory, pick, pack and ship it EU-wide when customers order.
What’s New? Amazon sellers can now only pay local fulfilment fees when selling in any of Amazon’s European marketplaces. Check out Pan-European FBA, our new fulfilment solution.

What our sellers say:

“We know if we're selling items into Amazon we estimate a 20% kick in
terms of sales on a product just simply by moving it into Amazon FBA.”

David Gutreund,
The Light Factory

These are based on 4,494 responses of EU sellers on FBA Annual seller survey conducted in October-November 2016.

Amazon Prime

When you join FBA, your products that are eligible for Prime automatically gain Prime status, which can increase your product exposure and competitiveness.

Amazon Prime is an increasingly popular membership programme for Amazon customers; it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages for an annual membership of £79.

Amazon Prime subscribers are among Amazon's most loyal customers and often order more frequently, making their purchasing decisions based on the delivery options available to them. They often filter products they’re considering purchasing in order to only see items that are eligible for Prime.

New to Selling on Amazon?

Already Selling on Amazon? Start using FBA ›