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How ‘Fulfilment by Amazon’ works

‘Fulfilment by Amazon’ (FBA) makes selling across Europe easier than ever before.
Send your products to Amazon’s Fulfilment Centres and let us take care of the rest – from
storing and giving your items Prime listing status on our marketplaces, through to shipping,
order tracking, customer service and returns all over Europe.

How do you start using FBA? It's simple.

Select FBA option


Select the ‘Fulfilment by Amazon’ option when you list products

Send your products to a Fulfilment Centre


Send your products to an Amazon Fulfilment Centre

  • Simply follow the shipping guidelines to send your products to the Amazon Fulfilment Centre. Upon receipt, they will be scanned and securely stored, ready to be picked, packed and shipped out to the first customer that buys them.
Products enabled with Prime delivery


Your offers get Prime badge on Amazon

  • Your eligible products will be enabled with Amazon PrimeAmazon’s premium service for millions of our most loyal and active customers – and in many cases FREE delivery.
  • You have an increased chance of securing the Buy Box.
  • This helps make your offers even more attractive. Selling has never been easier.
Pick, pack and ship your products


We pick, pack & ship your products direct to customers, all over Europe

  • Amazon’s high-speed web-to-warehouse picking and sorting system locates, packs and dispatches your orders to customers all over Europe at lightning speed. We even provide customers with the tracking numbers where available.
Get good feedback ratings


Your customers have a good experience and will give you good ratings

  • With FBA, Amazon provides customer service for orders on and the other Amazon European marketplaces in in the language of the marketplace – allowing you to expand into new countries more easily.
  • We’ll handle any refund and return requests directly with the customer, striving for excellent customer satisfaction. And you’ll even be able to take advantage of the FBA Furbishing Service to have more returned products moved back to saleable status so they can be sold again.

Have more questions?

Read our FAQs for more details.

Why choose Fulfilment by Amazon?

With Fulfilment by Amazon (FBA) you can ship products anywhere in the UK from as low as GBP 0.6 for a small 100g envelope to GBP 6.85 for an oversized 30 kg package.

Also, interested in shipping internationally? With FBA you can ship from the UK to the rest of the Europe from as low as €2.49. Want to find out the relevant fulfilment fees for your products? Check out FBA’s pricing.

How Fulfilment by Amazon can help you grow your business

Increased desirability of your products

Increase product desirability

FBA listings are automatically displayed with the Prime logo alongside, so that Prime customers can easily spot and add products to their shopping basket. When you join FBA, your products will also be listed with the Prime logo next to them. Additionally, all FBA products display the “Fulfilled by Amazon” promise so that customers know that Amazon handles packing, delivery, customer service and returns. Customers across Europe will favour buying products that are fulfilled directly by Amazon.

Increased visibility of your products

Increased visibility of your products

When you list your products on FBA you compete for the Buy Box more effectively because your products display the guaranteed delivery date messaging.

Easily expand your business locally and internationally

Easily expand your business locally and internationally

When you let Amazon handle storage and fulfilment for your products, you can run an online business successfully without having to actually develop your own logistics. With the new Pan-European FBA programme you can scale from selling domestically to selling internationally in a matter of days, without any need to set up your own fulfilment.

Offer your customers Amazon's trusted customer service

Offer your customers Amazon's trusted customer service

Amazon puts customers first; hence, your customers will enjoy exceptional 24/7 customer service in the local language of the marketplace, gift wrapping services and returns management at no extra cost to you and at Amazon standards.

Easy pay-per-use fulfilment solution

Increase customer satisfaction

When you join FBA, you start taking advantage of Amazon’s European logistics capabilities. There are no subscription fees, contracts or minimum inventory requirements asked. Check FBA pricing.

Less time invested in inventory forecasting and management

Less time invested in inventory forecasting and management

Our fulfilment centres across Europe are built with your inventory in mind, so your products can be stored close to where your customers are, ready to be shipped in a few days. Let Amazon pick, pack and ship orders to your customers so you can focus on what’s more important: growing your business. Send your choice and quantity of FBA enabled products to our fulfilment centers at competitive rates with our Partner Carriers.

Discover the benefits of Fulfilment by Amazon

Sign up today and let us help you effortlessly grow your business and deliver to more customers for less!

Fulfilment by Amazon (FBA) is a group of fulfilment solutions designed to empower Amazon sellers to trade faster and easier across Europe. Amazon sellers opt for FBA when they want to generate more sales without investing in logistics: scaling from selling domestically to selling across Europe is possible in just a few days. 
Focus on your business, not on fulfilling orders:
With FBA you do not need to invest in logistics in order to run a successful online business. Send your choice of products to an Amazon fulfilment centre and we’ll store your inventory, pick, pack and ship it EU-wide when customers order.
What’s New? Amazon sellers can now only pay local fulfilment fees when selling in any of Amazon’s European marketplaces. Check out Pan-European FBA, our new fulfilment solution.

What our sellers say:

“We know if we're selling items into Amazon we estimate a 20% kick in
terms of sales on a product just simply by moving it into Amazon FBA.”

David Gutreund,
The Light Factory

Discover the benefits of Fulfilment by Amazon

Sign up today and let us help you effortlessly grow your business and deliver to more customers for less!

Select the 'Fulfilment by Amazon' option

Convert to Fulfilment by Amazon option

Amazon Buy Box

Sellers with Amazon Featured Merchant Status are eligible for premium locations in or below the Buy Box.

The Buy Box is the box on a product detail page in which a customer starts the purchase process by adding an item or items to their shopping basket.

A key feature of the platform is that the same product can be sold by several sellers. If several sellers offer the same product in ‘new’ condition, they may be eligible to compete for the Buy Box for that product.

A Seller’s eligibility to win the Buy Box is tied to their having Featured Merchant Status and other Seller performance criteria that identify those who have consistently provided customers with a great buying experience on the site.

Amazon Prime

When you join FBA, your products that are eligible for Prime automatically gain Prime status, which can increase your product exposure and competitiveness.

Amazon Prime is an increasingly popular membership programme for Amazon customers; it gives them fast and unlimited One-Day delivery on eligible purchases plus additional advantages for an annual membership of £79.

Amazon Prime subscribers are among Amazon's most loyal customers and often order more frequently, making their purchasing decisions based on the delivery options available to them. They often filter products they’re considering purchasing in order to only see items that are eligible for Prime.