Try Fulfillment by Amazon now and get free shipping to an Amazon fulfilment center, free storage, free removals and free return processing with the FBA New Selection program.*

*conditions apply

FBA New Selection program

Try Fulfillment by Amazon (FBA) and benefit from a discount on shipping your products to a fulfillment center via the Amazon Partnered Carrier program.
Plus, you’ll get free monthly storage, free removals and free return processing for eligible products for a limited time.

To get started with FBA New Selection:

Already selling on Amazon? Enroll now
New to selling on Amazon? Start selling
Join FBA and take advantage of the New Selection program to reach more customers
Program benefits
The New Selection program offers a discount on shipping to fulfillment centers for sellers who are new to FBA. Additionally, the program offers free storage, free removals and free return processing for a limited time for eligible new-to-FBA ASINs. Sellers enrolled in the program can get benefits for up to 500 new ASINs per year. The 500-ASIN limit will be reset on January 1 each year. To get the benefits, sellers must enroll in the program and maintain eligible status.
Free shipping to a fulfillment center (up to £80)
Sellers who are new to FBA can qualify for

Free shipping to a fulfillment center (up to £80)

For sellers who are new to FBA across Amazon’s European marketplaces—United Kingdom, Germany, France, Italy and Spain—and who enroll in the New Selection program, we will waive the first £80 in inbound transportation charges through the Amazon Partnered Carrier program.
Free monthly storage and free removals
All eligible new-to-FBA1 ASINs qualify for

Free monthly storage and free removals

Free monthly storage for the first 50 units sent to Amazon fulfillment centers for 90 days after the first unit is received.

Free removals for any of those first 50 units for 180 days after the first inventory-received date.^
1 New to FBA product across Amazon’s European marketplaces—United Kingdom, Germany, France, Italy and Spain

^Please note that due the introduction of a customs border between the UK and the EU, as of January 1st 2021, Amazon is unable to return inventory across the border between the UK and EU. To remove inventory from UK fulfilment centres, you will need to input a valid UK address. To remove inventory from EU fulfilment centres (Germany, France, Italy, Spain, Poland, Czech Republic), you will need to input a valid EU (i.e. excluding UK) address. Click here to learn more (login required).
Free return processing
Select product categories also get

Free return processing

Free return processing for up to 50 units of each ASIN that customers return to the fulfillment center within 120 days of the first inventory-received date. Eligible product categories are Clothing & Accessories, Shoes & Bags, Jewellery and Watches.
about the program benefits and see the terms and conditions below.
Free return processing
Example
  • 50 units sent to a fulfillment center in the UK
  • 2 units returned from customers after a successful order
  • 2 units removed and sent back to the seller at a UK address
Free return processing
Seller profile
  • New to FBA and enrolled in the New Selection program
  • Sells shoes
Free return processing
Product
  • Size: 12.4 × 22.6 × 34.6
  • Quantity: 1 ASIN, 50 units
Inbound transportation charge* 50 units shipped for an estimated
Monthly storage fees
Removal order fees
Return processing fees
£4.88
(2 items returned by the customer)
Total
£79.5
+
£6.74
(30 days storage)
+
£0.90
(2 items removed and sent back to the seller)
+
£4.88
(2 items returned by the customer)
=
£92.02
*Inbound transportation charge varies by carrier and marketplace
=>
With FBA New Selection
£0

Here’s how it works

    1.
    New to selling on Amazon? Register as a Professional seller
    The Professional selling plan gives you the opportunity to sell an unlimited number of products and pay a £25 (exclusive of VAT) monthly subscription fee. Learn more about Amazon seller fees
    2.
    Enrol in the FBA New Selection program
    Click the Enroll now button below. To be eligible for free shipping, you must be enrolled in FBA New Selection before you send your first shipment to a fulfilment center.
    3.
    Select the Fulfilment by Amazon option when you list products, or switch your existing listings to FBA. Creating listings for the first time: Once you have registered as a seller and enrolled in FBA New Selection, create your listings in one or more of Amazon’s European marketplaces. Select the Fulfillment by Amazon option when listing your products. We’ll guide you through the process of shipping your products to a fulfillment center.

    Switch your existing listings to FBA: Visit the Manage inventory page in your Seller Account, choose the products you want Amazon to fulfil, and select Change to Fulfilled by Amazon in the Action on dropdown. Download our Quick Launch Guide for more information about selling with FBA.
    4.
    Enjoy benefits of the program, while reaching more customers
    • After you enroll, Amazon will determine whether you qualify for the fee waivers. We will automatically waive the fees for your eligible products, in accordance with the program terms and conditions.

To enroll in FBA New Selection, click the button below.

New to selling on Amazon? Start selling
This program is available in marketplaces around the world
UK
DE
FR
ES
MX
US
JP
FBA New Selection program terms and conditions
The English version of these terms and conditions is the definitive legal version. Translations into German, French, Italian, Spanish, Chinese, Japanese and Korean are available for your ease of reference only.

The following terms and conditions (these “Terms”) supplement the Amazon Services Europe Business Solutions Agreement, including the FBA Service Terms, and govern your participation in the FBA New Selection Program (the "Program"). Unless otherwise provided in these Terms, all capitalized terms are as defined in the BSA and the FBA Service Terms. By participating in the Program, you agree to these Terms.
    1.
    The Program starts on April 1, 2020, and is available in the Amazon European marketplaces of the United Kingdom, Germany, France, Italy and Spain.
    2.
    Only Professional Sellers are eligible for the Program. Your participation in the Program is subject to Amazon’s approval.
    3.
    To be eligible for the discount on the inbound shipment charge to an Amazon fulfillment center, sellers must:
      a.
      Be new to FBA across Amazon European marketplaces (United Kingdom, Germany, France, Italy and Spain) (have not sent inventory to FBA in the past)
      b.
      Send their first shipment to a fulfillment center after April 1, 2020
      c.
      Be enrolled in the FBA New Selection programme before sending their first shipment to a fulfillment center
      d.
      Use an Amazon Partnered Carrier to send their shipment to a fulfillment center
    4.
    For all other benefits of the New Selection Program "Eligible Sellers" means: Professional sellers who have no storage limit.
    "Eligible ASIN" means one of the first 500 ASINs you create for FBA after you are enrolled in the Program that is:
      a.
      New to FBA across Amazon European marketplaces (United Kingdom, Germany, France, Italy and Spain);
      b.
      A parent ASIN not previously enrolled in FBA within the last 180 days;
      c.
      Not a Media Product or used item;
      d.
      Standard size (a packaged unit that weighs 12 kg or less and measures 45 cm or less on its longest side, 34 cm or less on its median side and 26 cm or less on its shortest side); and
      e.
      Received at an Amazon fulfillment center after the program start date April 1, 2020.
    5.
    To be eligible for free returns processing, an ASIN must be in the Clothing & Accessories, Shoes & Bags, Jewellery or Watches category and meet the Eligible ASIN criteria specified above.
    6.
    The Eligible ASIN limit (500 parent ASINs) will be reset January 1 each year.
    7.
    Eligible ASINs exclude:
      a.
      New child ASINs created under a parent ASIN that already exists on FBA;
      b.
      Oversize products; and
      c.
      Media and used items.
    8.
    Seller must be enrolled in the program before an ASIN’s first inventory-received date at an Amazon fulfillment center for the ASIN to qualify for monthly storage, removal, and return processing fee waivers.
    9.
    For each Eligible ASIN, FBA will waive monthly storage fees for the first 50 units of each new parent ASIN in the 90 days after the first unit is received at an Amazon fulfillment center. If you are not in the Pan-European FBA programme, you will receive this benefit based on the first country in which you send units of your new ASIN to a fulfillment center. Sellers in the Pan-European FBA programme can send inventory to fulfillment centers in any of the Amazon European marketplaces and get the monthly storage fee waived for the first 50 units combined across these marketplaces. Sellers can remove any of those first 50 units within 180 days after the first inventory-received date with no FBA removal fees.
    10.
    For Clothing & Accessories, Shoes & Bags, Jewellery and Watches only, FBA will waive return processing fees for up to 50 units of each eligible parent ASIN. Returned items must be received at a fulfillment center within 120 days of the first inventory-received date.
    11.
    A parent ASIN and variations of it (child ASINs) are considered one ASIN for determining the first 50 units of each eligible ASIN.
    12.
    Amazon may change or cancel the Program at any time by giving you 30 days' prior written notice.
    13.
    Participation in the Fulfillment by Amazon program is subject to the FBA Service Terms and policies in the Business Solutions Agreement. These Terms will terminate automatically upon any termination of the BSA or the FBA Service Terms.
    14.
    You acknowledge that storing units in an additional country to your home marketplace country will trigger additional VAT obligations for your business and may trigger other reporting requirements such as Intrastat. You will be responsible for the collection and payment of your taxes together with the filing of all relevant returns where required.