Expand your business across Europe with Pan-European FBA
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Pan-European FBA: Faster access to European customers 24/7
Fulfilment by Amazon (FBA)’s suite of solutions helps you grow your business in your home marketplace and abroad. Now Pan-European FBA enables you to sell across Europe by helping you place inventory closer to your European customers, and by fulfilling and delivering orders at lower costs and in less time. Selling with Pan-European FBA makes your products eligible for Prime and visible to millions of customers across Amazon’s European marketplaces.
Promotion is available only for Sellers with businesses registered in the following European countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom.
Why sell with Pan-European FBA?
Send products to the Amazon European fulfilment centre(s) in the country of your choice and let Amazon distribute them to meet expected demand.
Amazon distributes your products across Europe at no additional cost. Pay the local fulfilment fee of the marketplace where the order is placed.
With Pan-European FBA, you can sell your products in all five Amazon European marketplaces with Prime eligibility.
Provide fast, reliable deliveries
With your products stored close to customers, you can trust Amazon to quickly fulfil and deliver orders to customers.
Amazon provides customer support in the local language of the five European Amazon marketplaces, facilitating customer inquiries, returns, and refunds for you.
With Pan-European FBA, when a product is sold in one Amazon European marketplace, you will only pay the local fulfillment fee from that marketplace. In contrast, when you sell to customers of other marketplaces via the European Fulfilment Network (EFN), you will pay a cross-border fee for each order shipped.
Let’s say you want to sell a 500g Standard Parcel (Standard-Size) product across all five European marketplaces and ship your inventory to UK fulfilment centres. For orders placed on amazon.de, amazon.fr, amazon.it, and amazon.es, the cross-border EFN fee would be €3.81. With Pan-European FBA, you would save up to 40% in fulfilment fees, as shown in the table below. See all Pan-European FBA fulfilment fees.
| Standard Parcel 500g Fulfilment Fees |
Sale on amazon.de |
Sale on amazon.fr |
Sale on amazon.it |
Sale on amazon.es |
|---|---|---|---|---|
|
Fulfilment Fee for EFN |
€ 3.81 |
€ 3.81 |
€ 3.81 |
€ 3.81 |
|
Pan-European FBA Fulfilment Fee |
€ 2.46 |
€ 2.79 |
€ 3.27 |
€ 2.28 |
|
Cost Savings per item with Pan-European FBA |
€ 1.35 |
€ 1.02 |
€ 0.54 |
€ 1.53 |
Update to Fulfilment by Amazon fees (Europe) – effective from April 26, 2018. For complete details of the fee changes, visit 2018 Fulfilment by Amazon Europe fee changes.
VAT resources
As part of our commitment to help sellers expand their business across Europe, Amazon is working with leading tax advisory firms to foster the creation of discounted rates programs that could help reduce the cost of becoming VAT compliant. Learn more about our VAT resources
Need help with VAT?
VAT Services on Amazon allows you to spend more time on your business and less on VAT. With VAT Services on Amazon, you complete VAT registration, filing and submission in Seller Central from just €400 per country per year. Learn more about VAT Services on Amazon
Hear what sellers are saying
Zamir Cajee, CEO
iQualTech
Resources
For a detailed view of how Pan-European FBA works, download our guide.
Learn about all FBA solutions.