Achieve more success selling all across Europe with Pan-European FBA

New to Selling on Amazon?
Already selling with FBA?
How Pan-European FBA made my business better

How I grew my business with Pan-European FBA

"It allowed us to have product in fulfilment centres nearest to the customer. Not paying any additional fees, we're able to be extremely competitive on our pricing. Therefore, we sell more units."
Zamir Cajee, CEO of iQualTech (UK)

What is Pan-European FBA?

Pan-European FBA enables thousands of businesses to sell acorss Europe easily and at a lower cost.

Increase your FBA sales by up to 30%!*

Let Amazon distribute and store your products in fulfilment centres throughout Europe, in the countries you selected for storage and at no additional cost to you. With products stored closer to customers, fulfilment is faster for customers and cheaper for you.
*Based on a February 2020 study with 876 Pan-European FBA Selling Partners with all European countries enabled for storage, compared to similar FBA Selling Partners not using Pan-European FBA
What is Pan-European FBA?
Sergio Giansante
"Amazon's Pan-European service has, is and will allow us to expand sales in a way that was unimaginable just two years ago."
Sergio Giansante, CEO of Adognicosto (Italy)

Why sell with Pan-European FBA?

Sell to millions with the Prime badge

Sell to millions with the Prime badge

List your products in the required Amazon European stores, with Prime badge eligibility in countries you selected for storage.
Customers worldwide trust Amazon Prime for faster, more reliable deliveries.
Save on your fulfilment costs

Save on your fulfilment costs

Pay the local fulfilment fees in the countries where you enable Amazon to store your products.
Save up to 53% in fulfilment fees*
Accelerate your growth with flexible storage

Accelerate your growth with flexible storage

Enable additional countries for Amazon to spread and store your products, close to customer demand and at no additional cost to you.
Provide the fast delivery that customers love

Provide the fast delivery that customers love

Get Amazon fast delivery for customer orders in the countries where you enable Amazon to store your products.
91% of selling partners indicate the highest levels of satisfaction with their fast delivery across Europe.**
*Calculated as the highest achievable savings comparing the EFN fulfilment fees with the Local fulflment fees for each size/weight
**According to 2020 FBA Satisfaction Survey

Pan-European FBA and the European Fulfilment Network

With FBA you can expand internationally in the manner that best suits your business, with the European Fulfilment Network and Pan-European FBA.
European Fulfilment Network
Pan-European FBA
European Fulfilment Network
Pan-European FBA
Inventory management
Amazon stores products locally only, ready for local delivery or to dispatch to other countries
Amazon distributes and stores your products across Europe, in the countries you enabled for placement
Delivery promise
Very fast if local delivery, slower if shipping cross-border
Very fast in all the countries enabled for storage
VAT
A VAT number is required for the country where the goods are stored. Other countries may require a VAT number after a sales threshold is reached
A VAT number is required for each country where goods are stored
Shipping cost
Local fees for local delivery, or higher cross-border fees
Local fees in all the countries enabled for storage
Indicative fulfilment cost
For 500g standard package
€ 6.13
€ 2.81 - € 4.59
In the countries enabled for storage
Jens Wasel
"With Pan-European FBA, we can reach millions more buyers through Prime badge"
Jens Wasel, KW - Commerce GmbH (Germany)

Amazon VAT resources

By storing goods in countries other than your home store, you will have additional VAT reporting requirements.
Amazon supports your growth by providing resources and solutions that can help you with VAT compliance.
VAT Services on Amazon is a solution to manage your European VAT registration and filing obligations through Seller Central.
Amazon VAT resources
How to get started with  Pan-European FBA

How to get started with
Pan-European FBA

  1. Create an Amazon Selling Partner account and add your products to FBA.
  2. List your eligible products in all required Amazon European stores.
  3. Enable additional countries for Amazon to store your products.
  4. Send your inventory off to your nearest fulfilment centre and let Amazon do the rest.
  5. Enjoy fast delivery and local fulfilment fees for your products listed in all required Amazon stores, in the countries enabled for storage.
Óscar Vera Frías
“In practically one week we had items listed online and available to any client in any of Amazon’s marketplaces. Our sales grew explosively in the first 3 months.”
Óscar Vera Frías, Company manager of The Outlet Tablet (Spain)

Try Pan-European FBA lower fulfilment fees

Save on fulfilment fees by activating our new Try Pan-European FBA promotion. Create new offers for your products in the following Amazon European stores (Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.es and Amazon.it), and benefit from paying the domestic fulfilment fee on all stores for up to three months before enabling local storage.
(Seller Central login required)
Try Pan-European FBA lower fulfilment fees

Get started now

New to Selling on Amazon?
Already selling with FBA?