New to selling on Amazon? Register now, fulfil with Amazon and benefit from free transportation of your first shipment (up to 200 units) to a local European Amazon warehouse* and get them returned to you for free if not sold!


*In United Kingdom, Germany, France, Italy and Spain.
Yes, you CAN start
your own business!

Partner up with Amazon, we’ve developed the logistics and tools you need to make it a success!

FBA logistics

Sell and fulfil with Amazon
A fast, simple and cost-effective way of starting up a business


You can realise your business ideas with Amazon. Setting up a business on Amazon is simple and easy. Tens of millions of buyers come to Amazon to buy the products they’re looking for, making Amazon one of the most successful internet retailers for buying and selling online.

Fulfilment by Amazon (FBA) was designed to help businesses like yours launch and grow online. Amazon sellers use FBA to ship their products to customers both locally and everywhere in Europe, when they want to sell without necessarily investing in logistics and customer service.

Why do Amazon FBA products sell more?


On average, businesses who sell through Amazon FBA increase their sales by an additional 30% compared to other sellers. This is because FBA products communicate irresistible benefits to buyers: they are listed with the “fulfilled by Amazon” remark, they are often displayed next to the Amazon Buy Box and, when eligible, they are automatically enabled with Prime delivery options in all five of Amazon’s European Marketplaces.


How to get the promotion?


Registering to sell on Amazon with FBA is a simple 6 step process

Start registration


Start registration

  • The Pro selling plan gives you the opportunity to sell an unlimited number of products and pay £25 (excl. VAT) monthly subscription fee. Learn more about detailed Amazon Seller fees
After you register
Start listing products


Start listing products

  • Once registered, upload your listings to one or more Amazon European marketplaces (,,,,
Select the FBA option


Select the ‘Fulfilment by Amazon’ option when you list products

  • In your Seller account, select the ‘Fulfilment by Amazon' option when listing your products. You’ll be automatically guided through the process of shipping your products to an Amazon Fulfilment Centre.
  • When you select FBA, your eligible products will be automatically Prime in all European Marketplaces, where you have listed the products.
Send products to a Fulfilment Centre


To benefit from the promotion, send products to an Amazon Fulfilment Centre within 60 days.

  • Use Amazon’s Partnered Carrier Program (PCP) to transport your products to an Amazon Fulfilment Centre within 60 days from the day you began registration. We will then reimburse your transportation costs for your first shipment up to 200 units!
  • Upon receipt, your products will be stored with Amazon FBA. With this promotion we also offer free return shipping to you until the end of the year for any of these products that you included in your first shipment but did not sell!



  • When you sell a product, FBA will pick, pack and ship it to your customer locally or anywhere in Europe. Learn more
Get paid



  • As you keep selling, the payment for the balance of your orders (net of Amazon fees) is deposited into your bank account.
  • For FBA you will only pay for the exact space needed to store your items in the Amazon warehouse until they are sold and you will only pay for the fulfilment when the products get ordered. The first shipment to a local Amazon warehouse and return for any of these products not sold come with the promotion for free! Learn more about fulfilment fees.
fba logo


With Fulfilment by Amazon you store your products in Amazon’s fulfilment centers, and we pick, pack, ship and provide trusted customer service for these products. You save time in inventory management, and get to grow your business in a cost-effective and easy way.

Select the "Fulfilment by Amazon" option
Select the
Terms and conditions for “Free Inbound & Removal Trial”


  1. The promotion is open only to sellers who have not previously registered as a Pro Seller (Sell a Lot) or a Basic Seller (Sell a Little) on either,,, or (the “Amazon Site(s)”).
  2. To qualify for the promotion you must
    • start the registration process from any of our webpages hosted on Amazon Site(s)
    • complete registration as a Pro Seller on an Amazon Site(s) while the promotion is in effect; AND
    • create your listings as Fulfilled by Amazon (FBA) and send your first FBA items shipment from your address in the United Kingdom, Germany, France, Italy or Spain to a local Amazon Fulfilment Centre within 60 days following your registration as a Pro Seller.
    • When you list products, opt to transport them with Amazon’s Partner Carrier Program (PCP)
  3. If you qualify for the promotion Amazon will
    • reimburse you for your first inbound shipment (up to 200 units1) that you send to our FCs with Fulfilment by Amazon through Amazon’s Partnered Carrier Programme (the “Free PCP Units”) AND
    • reimburse you the removal order fees for removal orders placed for any of the Free PCP Units no later than 31 December 2017, from any European Amazon Fulfilment Centre to your address in the United Kingdom, Germany, France, Italy, Spain.
      Please learn more about Amazon’s Partnered Carrier Programme. Additional Amazon conditions apply. Transporting dangerous goods or hazardous material (Hazmat) is prohibited from the Partnered Carrier Programme.
  4. Any inbound and removal credit granted will be deposited in your Amazon Seller Account within four weeks after the inbound date or the removal date as applicable.
  5. Participation in the FBA programme is subject to the FBA terms in the Amazon Services Europe Business Solutions Agreement. You will be responsible for ensuring all products registered with FBA comply with our terms and policies.
  6. You will remain liable for all other Selling on Amazon and Fulfilment by Amazon fees not described in this promotion.
  7. If you breach any term of the Amazon Services Europe Business Solutions Agreement before 31 December 2017, the promotion will be withdrawn and we will charge you for inbound or removal fees reimbursed by Amazon under this promotion.
  8. The promotion is not available to new registered sellers that are connected to or affiliated with an existing Pro Seller/Basic Seller on the relevant Amazon site(s).
  9. Amazon may modify or terminate this promotion at any time by the withdrawal of the offer text on the relevant Amazon Site(s). Amazon will not be obliged to place a notice or otherwise notify you of the promotion’s withdrawal.
1 You are invited to ship more than 200 units, but to qualify for the promotion, please, create a second shipment for the additional units.
New to selling on Amazon?

Learn more on Promotion Terms and Conditions  

Learn why Fulfilment by Amazon products sell more

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