Getting started with Pan-European FBA

Join Pan-European FBA and Benefit from the VAT services Promotion

Benefit of 1-year of VAT services including VAT registration and filing for up to 6 countries with VAT Services on Amazon at no additional cost to you if you join Amazon’s Pan-European FBA Programme. This Promotion is subject to Terms and Conditions and available only for European Sellers.

Mandatory step to be eligible for the promotion is to read and confirm the Terms & Conditions

Promotion is available only for Sellers with businesses registered in the following European countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, United Kingdom.

Mandatory step to be eligible for the promotion is to read and confirm the Terms & Conditions
Get started with Pan-European FBA - Switch listings to FBA

1. Switch listings to FBA

You can easily convert your current listings on Amazon to be fulfilled by Amazon in three easy steps:

Create FBA listings - step 1

Go to the “Manage Inventory” page by logging into your seller central account

Create FBA listings - step 2

Select all the listings you want to convert to Fulfilment by Amazon

Create FBA listings - step 3

Click “Actions” and then “Change to Fulfilled by Amazon”

Learn more about sending your first shipment.
Get started with Pan-European FBA - Activate your offers with BIL

2. Activate your offers in all 5 marketplaces with BIL

If you use Build International Listings (BIL), your offers will be synchronised automatically on marketplaces with a BIL connection. Activate BIL for all marketplaces to create all offers for available ASINs.

Build International Listings will:
  • Help you create connections from your home marketplace to all the European marketplaces on which you want to offer your products.

  • Create offers on the target marketplaces according to a pricing rule that you define (e.g. 2% above home marketplace price)

  • Keep your stock in sync and even adjust for changes in the exchange rate. Offers that are set to “Fulfilment by Amazon” in your home marketplace will also be set to FBA in the target marketplace.
You can also make your products available on other European marketplaces manually using Expand Offers Internationally tool. Create offers in your target marketplaces in just a few clicks. Learn more about Expand Offers Internationally
Select label options

3. Enable Pan-European FBA

Enable Pan-European FBA in your Fulfilment by Amazon Settings in Seller Central.

Note: Enabling Pan-European FBA will automatically allow storage of your inventory in 7 European countries. To enable Pan-European FBA, you must be eligible to sell in each Amazon European marketplace – Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es. This feature is active on each new Amazon Europe selling account.

Get started with Pan-European FBA - Enrol your ASINs

3. Enrol your ASINs

With Auto-Enrolment feature all your eligible FBA products will be enrolled in Pan-European FBA automatically, as long as you have already created an active FBA offer in all 5 Amazon European marketplaces.
Note: This feature does not create new FBA offers. 

Remember that only enrolled ASINs will benefit from local fulfilment fees, and inventory distribution across Amazon’s fulfilment centres in Europe.

Learn more about enrolling ASINs manually: Visit the Pan-European FBA Inventory page, select your eligible ASINs and click Enrol.

Pan-European FBA - Enrol your ASINs

If this is the first time that you are enrolling your products in Pan-European FBA, you will be asked to accept the programme’s Policy. You only have to do this once.
 

Note: Enabling Pan-European FBA will automatically allow storage of your inventory in 7 European countries. To enable Pan-European FBA, you must be eligible to sell in each Amazon European marketplace – Amazon.co.uk, Amazon.de, Amazon.fr, Amazon.it and Amazon.es. This feature is active on each new Amazon Europe selling account. ASIN eligibility only confirms that the product can be shipped using Amazon’s European Fulfilment Network. You are solely responsible for and must ensure that your products comply with all applicable laws at all times.

Get started with Pan-European FBA - Enrol your ASINs in bulk

4. Enrol your ASINs in bulk

Watch the video tutorial below to learn how to enrol your ASINs:
If you have many products, you may want to consider using the report and template to enrol them in bulk in the Upload enrolment template page.

Step 1: Download and review the Pan-European FBA Eligible ASIN Report

On the Pan-European FBA Inventory, download the list of your current FBA ASINs that are eligible for Pan-Europe FBA. Identify the ASINs you’d like to enrol.

Pan-European FBA - Download report

Why does my Eligible ASIN Report not have all my ASINs?

Why does my Eligible ASIN Report not have all my ASINs?
This report contains FBA ASINs that may be eligible for Pan-European FBA once they have an active offer in each Amazon Europe marketplace.
To enable Pan-European FBA for an eligible ASIN, create an FBA offer on each Amazon European marketplace for that ASIN, unless an FBA offer already exists. Learn more

Note that ASIN eligibility only confirms that the product can be shipped using Amazon’s European Fulfilment Network. You are solely responsible for and must ensure that your products comply with all applicable laws at all times.

Step 2: Download the blank enrolment template

On the Pan-European FBA Inventory page, download the blank template that you will use to enrol eligible ASINs in Pan-European FBA.
Pan-European FBA - Enrolment template - download

Step 3: Prepare and upload the enrolment template

  • For products you want to enrol, copy the ASIN, MerchantSKU and Enrol columns from the Pan-European Eligible ASIN Report into the template.

  • Add a Y in the Enrol column for each MerchantSKU you wish to enrol. Keep an N in this column if you do not wish to submit an offer for enrolment. All offers have an N in this column by default. See how to fill the template and more on Pan-European FBA enrolment.

  • Save the template file and upload the new file in .txt format by clicking Upload Now on the Pan-European FBA Inventory page.
Pan-European FBA - Enrolment template - upload