Winning with FBA

How to successfully manage your FBA business

Optimise your listings

High-quality listings help improve the customer experience by making it easier for customers to find, evaluate, and purchase your products. Keeping your listings in optimal condition and priced competitively are the first steps in not only winning the Buy Box but also maximising your sales. If your listings are not priced competitively or are not visible, your FBA inventory might not move as fast.

How to improve listings quality

Basic product information

Basic product information

  • Images help customers select products and make purchasing decisions.

  • Brands allow customers to filter search results. If customers filter by brand and your listing is missing the brand designation—even if it's included in the description—the customers may never find your listing.

  • Descriptions provide the details that customers use to compare similar products and make buying decisions.

Sellers on our Professional selling plan have the option of adding up to eight images to a product they are selling on Amazon.

Images are intended to represent the product in its most general aspect, and not characteristics that are particular to your copy. For instance, if you're selling a used child's tape recorder and the product is covered with personal markings, a photograph of this product would not be appropriate.

The use of copyrighted images of other individuals or companies on our product detail pages is not permitted on Amazon.co.uk. For most products, we recommend that you photograph your product and submit it as the product image.

Sellers on our Professional selling plan have the option of adding up to eight images to a product they are selling on Amazon.

Images are intended to represent the product in its most general aspect, and not characteristics that are particular to your copy. For instance, if you're selling a used child's tape recorder and the product is covered with personal markings, a photograph of this product would not be appropriate.

The use of copyrighted images of other individuals or companies on our product detail pages is not permitted on Amazon.co.uk. For most products, we recommend that you photograph your product and submit it as the product image.

Basic product information

How customers discover your products
 
Now that you have joined FBA, your FBA listings have additional visibility with Amazon Prime members — Amazon's most loyal and avid customers.

Millions of Amazon Prime members enjoy shopping online with the ease and convenience of Amazon Prime.  Prime is an increasingly popular membership programme which gives Amazon customers and their families unlimited free One-Day delivery on eligible purchases and other advantages for an annual membership fee. When you join FBA, your products are automatically eligible for Prime, which can increase your product exposure and competitiveness.

Prime customers :

  • Purchase more on average than non-Prime customers
  • Frequently look to use their Prime shipping benefits and filter products they view based on Prime eligibility
  1. This means when an Amazon Prime customer searches for a product they are immediately given the option in the left-hand navigation to filter their search to find only products eligible for Amazon Prime free one-day delivery.
  2. For non-Prime Amazon customers, your products now qualify in most cases for Free Super Saver Delivery.
  3. Amazon Customers will also see your listings as Fulfilled by Amazon with the Amazon delivery guarantee.

How customers buy your products

FBA can give you an edge over the competition with increased visibility of your products to millions of high-value Amazon Prime customers by:

Competitive Price Sorting: When comparing offers for the same product, the offer listing page ranks the offers based on the price plus shipping by default. Since FBA listing are eligible for FREE Delivery the shipping cost is £0.00 and therefore ranked before other offers with same price but not FREE Delivery.

Win the Buy Box: The "Buy Box" is the box on a product detail page where a customer starts the purchase process by adding an item or items to their shopping basket. A key feature of the Amazon platform is that the same product can be sold by several sellers. If several sellers offer the same product in "new" condition, they may be eligible to compete for the Buy Box for that product.

FBA helps you improve your performance-based requirements increasing your chances of winning the Buy Box. If your product wins the Buy Box, customers can add it to their cart with one click.  To learn more click here

 

How to get help

As you get started you may have questions regarding your FBA business. We have many self-service tools that can help you find the help you need, and you can always contact Seller Support 24 hours a day. 

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Learn more

If you are using one of our reports, preparing a shipment, or taking any other action in your Seller Central account, look for learn more links for guidance. When you choose the link, a pop-up window will appear with helpful information based on the context of the page you are on.

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FBA Help Content

At the top right corner of your Seller Central account, select Help. This will take you to the Browse Seller  Help search page. In the search box, enter key words that best describe the action you are trying to take and choose from the selections offered.  You can also click on the arrows next to the topics being displayed to see if it contents what you are looking for.

You can also use do a Search under the Search box of the SC home page and select a topic from the expanded list.

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Contact Seller Support

If you still cannot find an answer, or if you have a very specific issue, you can contact Seller Support and choose from any number of help topics. You can find links to Contact Seller Support in these locations:

  1. Click the Contact Seller Support button on any of our help pages in the right column of the page.  Or
  2. Click the link at Contact Seller Support the bottom of any Seller Central page.

When you go to the Contact Seller Support page, we have provided additional help content educational videos for assistance. Simply choose your issue, enter your contact information in the contact fields and either send a message or click to call.

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FBA Seller Forums

You can also visit our FBA seller discussion forums to ask questions and get help from other FBA sellers.

Sign into Seller Central and go to Home >  Seller Forums > Ask your question

WINNING WITH FBA

 

How to successfully manage your FBA business