Winning with FBA

How to successfully manage your FBA business

Pan-European FBA

Pan-European FBA enables you to sell across Europe by helping you place inventory closer to your customers in Europe, fulfilling and delivering orders fast at lower costs. Visit our Pan-European FBA page to learn more about its benefits.

Manage your Pan-European FBA business successfully

Promote your products

We know that it can be challenging to get customers in all European marketplaces to discover your products. Sponsored Products and Lightning Deals are two tools that can help you give visibility to your offers and sell more.

Sponsored Products

With Sponsored Products, Amazon’s advertising service for sellers, you can reach buyers with ads promoting your products. They can appear alongside the search results displayed when Amazon buyers search for products like yours. You don’t pay for the number of customers who see your ad, you only pay when your ad is clicked. And you can track how many people see your ad, how many click on it and how many buy your products.For best results, we encourage you to register for Sponsored Products and create advertising campaigns in all of Amazon’s European marketplaces. Visit each marketplace’s Sponsored Products page:,,, and

Lightning Deals

When shopping online, customers often explore a wide range of promotional offerings. For a promotion to be effective:
  • The customer must know about it, and
  • The promotion must offer good value
You can promote your products in the ‘Today’s Deals’ section on the Amazon home page, on each of Amazon’s European Marketplaces. It displays the best active offers on the Marketplace as a Lightning Deal, a time-bound promotional offer. Visit the Lightning Deals page.
Learn more in these Help Sections (login required): Build International Listings
Fee Promotion
Automate Pricing