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Amazon Global Selling

4 steps to start Selling Globally

Amazon provides sellers with a variety of tools and services that simplify selling in Europe.

Step 1

Decide where and what to sell

Understand the opportunity selling in Europe offers for your business. Learn about Amazon’s five European marketplaces, what’s required—including taxes and regulations—and strategic considerations.

How we help

Your source for third-party service providers to help handle all your international selling needs at every stage in your journey, from tax and compliance to shipping internationally and optimizing your ads.

Step 2

Register and list your products

Manage seller accounts across North America and Europe. Syncronize listings and set pricing rules from the Europe to US. Translate your listings into local languages.

How we help

Simplify Managing Your Accounts with Linked Accounts

Simplify Managing Your Listings with Build International Listings (BIL)
Linking your Amazon selling accounts is the foundation for cross-regional selling, helping you manage your Seller Central accounts across Amazon’s North American (,,, European (,,,,, and Japanese marketplace (
BIL helps you manage your listings across multiple marketplaces by adding offers and synchronizing pricing. For more information, visit Register and List on our global selling guidance page.

Step 3

Ship and fulfill

Amazon fulfilment services help you get products to customers promptly in the US. Understand what’s involved in shipping and fulfilling in the States, including costs, times, and requirements. Learn about Fulfilment by Amazon (FBA) in the US, or handle it yourself.

How we help

Let Amazon Handle Your Worldwide Logistics with Fulfillment by Amazon (FBA)
Export Your Products Globally with FBA Export
Ship your products to Amazon’s global fulfillment centers and we’ll take care of the rest: picking, packing, shipping, and localized 24/7 customer service.
Offer export-eligible inventory to international customers at no extra cost to you. Amazon fulfills your orders and handles the export process.

Step 4

Manage Your Business

Provide customer support and local US returns, either yourself or through Amazon. Get paid in your preferred currency. Use Amazon’s tools and recommendations to grow your US sales and scale your business globally.

How we help

Manage Your Global Business on One Page with Global Sales Summary

Get Paid in Your Local Currency with Amazon Currency Converter
Boost Your International Sales with Sponsored Products
Review your sales, orders, and buyer messages, from all your global marketplaces, in one place.
Receive payment for US sales directly into your local bank account in your local currency.
Take your business to the next level by getting your products in front of US customers at the right place and at the right time. For more information, visit Sponsored Products help pages.