Amazon Launchpad

Help grow your unique brand with Amazon Launchpad

Join Amazon Launchpad to discover new ways to help grow your brand and sell your innovations to Amazon customers.

What is Amazon Launchpad?

Amazon Launchpad is a programme that helps entrepreneurs launch and boost the sales of innovative brands on Amazon by giving members access to benefits. Thousands of cutting-edge brands worldwide have taken advantage of Amazon Launchpad’s customer engagement tools, merchandising, and strategic support to improve discoverability and help grow sales. Amazon Launchpad welcomes innovative startups and small/medium brands with a unique selling point.
Dan Eisenhardt, Founder and CEO of FORM
“Our original goal was to gain exposure outside of the niche categories we fall in within Amazon, and we came out with far more than that. We're still growing as a brand and Amazon Launchpad gave us the extra boost to reach our sales goals.”
Dan Eisenhardt, Founder and CEO of FORM

What's Included?

Customer engagement tools

Customer engagement tools

Unlock premium tools to connect your brand with your customers

Add video and customised brand content to engage and inform customers better. Free translation services help you sell across Europe. Support to create and optimise your advertising.
Amazon merchandising

Amazon merchandising

Help customers discover your product and promote its unique features across all Amazon stores

Showcase your brand in dedicated storefronts across Europe. Access Amazon's major promotional events and free deals. Enjoy access to invitation-only Amazon PR and marketing initiatives.
Strategic support

Strategic support

Let an experienced onboarding manager help grow your business

Identify gaps and areas of opportunity for business growth. We’ll help you to create lisings, improve detail pages and optimise your account. Access our Amazon Launchpad portal for online training, webinars, and much more. Join face to face workshops and networking sessions.
Melody Conner, SVP Global Sales of Soylent
“Amazon Launchpad gives us an advantage when launching new products. The marketing exposure and organizational support creates a winning environment.”
Melody Conner, SVP Global Sales of Soylent

Already Launched

We have helped thousands of companies around the world grow their brands by enabling their great product ideas to reach millions of Amazon customers. Here are just a few.
Darren Westlake, Co-Founder and CEO of Crowdcube
“Our agreement with Amazon Launchpad, which will give businesses access to Amazon’s distribution network and millions of customers across the globe, is another positive step in supporting budding entrepreneurs in their journey to transform an idea into reality.”
Darren Westlake, Co-Founder and CEO of Crowdcube

Frequently Asked Questions

Who is Amazon Launchpad for?
We review applicants case-by-case against our criteria before accepting applicants into the Amazon Launchpad programme. We are looking for innovative brands from any product category, with a unique selling point and brand story, looking to maximise their potential globally.
I already sell on Amazon, can I join?
Yes, if you are already selling on Amazon, you can participate in the Amazon Launchpad programme. Complete our programme application form, and we will get back to you within ten days.
How do your fees work?
Selling Partners on Amazon Launchpad pay an incremental 5% referral fee, in addition to the standard category referral fee on each item sold. The additional fee applies to all sales on the account and is charged based on the total sum paid for the item by the customer, including all applicable taxes and customs fees.
Do I have to reapply if I already sell with Amazon Launchpad in another country?
If you are part of our three North American stores (,,, Australian store ( or Indian store ( you will need to reapply to join Amazon Launchpad Europe. If you join Amazon Launchpad on, the programme will automatically enrol you in all six European stores (,,,,, without reapplying. Learn more about global selling here.
How will Amazon Customers discover my products on Amazon Launchpad?
Amazon Launchpad has dedicated storefronts on Amazon's stores (,,,, featuring Amazon Launchpad products. Our account management and marketing teams will also work with you to help improve exposure of your products. Additionally, your products are treated like any other listings at Amazon, so discovery through search is no different.
How long does the programme last?
The programme requires a one year commitment. After that period, you can decide to stay on the programme for longer, in which case you do not need to do anything, or to leave the programme, at any time, by sending us a 30-day notice via email.
Where can I go to learn more about joining Amazon Launchpad?
Apply to the Amazon Launchpad programme and someone from our team will be in touch. You can also get started with our Amazon Launchpad Help page in Amazon Seller Central or Amazon Seller University.

The Amazon Launchpad Network

We are proud to work with a growing list of businesses around the globe to help us grow new, inspired and cutting-edge products for Amazon customers to discover. The Amazon Launchpad Network champions some of the wonderful start-ups you see on Amazon Launchpad.

Our network members include venture capitalists, incubators, accelerators and businesses directly supporting emerging companies. Plugging into the start-up ecosystem, the Amazon Launchpad Network provides network members with an opportunity to increase their visibility and industry recognition, as well as offer an expanding list of services to their brands.

Want to learn more about how the Amazon Launchpad Network can benefit your business? We would love to hear from you.

Have an innovative, original product to sell on Amazon?
Submit your application now!

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